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QNET supports CASE, DSAS collaboration

Press Release   •   Jul 19, 2013 07:00 SGT

Asian Direct Selling Company, QNET has expressed its support for the establishment of an accreditation scheme between the Consumers Association of Singapore, or CASE, and the Direct Selling Association of Singapore, or DSAS. 

The collaboration project “CASETRUST – DSAS Joint Accreditation Scheme,” marks an important milestone for DSAS as a strong commitment towards its stand for ethical and proper practices in the direct selling industry.

An MOU, pledging the support, was signed in Singapore on July 17th by Mr. Zaheer Merchant, Director, Corporate Affairs, QNET Pte. Ltd. and Mr. Leo Boon Wang, Chairman of DSAS.  Nineteen out of DSAS's twenty-two members also pledged to join this scheme.

Leo hopes that the accreditation scheme will hold its members to higher standards, translating to better service for consumers. 

“The collaboration cements our vision and mission through the signing of this MOU on the CASETRUST joint accreditation scheme. We are grateful to CASE for this opportunity to work together to safeguard consumers’ rights and interests. Together, we commit ourselves to uphold consumer rights and provide greater consumer assurance and satisfaction,” said Leo.

Leo also hopes that this scheme will raise the professionalism not just of the DSAS member companies, but of the entire direct selling industry. 

Expressing his fullest support for this new initiative, Zaheer said QNET wishes to congratulate CASE and DSAS for their efforts in rolling out the joint accreditation scheme.

“With this scheme in place, consumers can now look forward to enjoy greater transparency and customer friendly policy when they transact with CaseTrust accredited direct selling companies,” said Zaheer.

Meanwhile, Mr. Lim Biow Chuan, President of CASE and Member of Parliament for Mountbatten said the collaboration with DSAS marks a new episode for CASE to work more closely with DSAS.

“Today we commit ourselves to work closely with DSAS to embark on a joint accreditation scheme to accredit bona fide direct-selling companies. Consumers patronising such accredited companies will be able to shop in peace knowing that there are clear fee policies in place, well-defined systems and practices as well as well-trained personnel.

“In addition another safety net in the form of a 7-day cooling off period is cast to protect consumers. CASE is also heartened to know that DSAS has widely declared its stand against high pressure sales tactics and other forms of malpractices in the industry,” notes Lim.

Those accredited under this scheme can display the CaseTrust logo. Mr. Lim also pointed out that that these companies' commitment to CaseTrust sends a strong signal that they will be fair to consumers. 

"The consumers who do business with these DSAS member companies with the CaseTrust logo will know that CaseTrust is a mark that is a commitment from companies, that they will be committed to consumer-friendly policies," adds Mr. Lim.

Both CASE and DSAS hope to officially launch the scheme within nine months. 


QNET is one of Asia’s leading Direct Selling companies with a dynamic online shopping and business community comprising around seven million customers and independent distributors around the world. The company offers an entrepreneurial network marketing business opportunity and a portfolio of lifestyle products that have been developed to enhance the lives of its customers through innovation, wellness and luxury.

Established in Asia in 1998, QNET utilises the direct sales business model on a proprietary eCommerce platform to market and distribute its exclusive products. The company specialises in everyday, consumer brands as well as high-end luxury goods.

QNET is a member of the Direct selling Association in Malaysia, Singapore and the Philippines.

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