Working life - Mynewsdesk Mynewsdesk news feed directly from the source Working life - Mynewsdesk 128 23 15 Nanyang Technological University’s Team Kryptonite Picked as L’Oréal Singapore’s Brandstorm 2015 Competition Winners Mon, 23 Mar 2015 10:00:00 +0800 In a competition highly regarded for its rigorous approach, Team Kryptonite has emerged as the national winners of L'Oréal Singapore’s Brandstorm competition in 2015. Verve MPR Social Media is Word of Mouth Marketing. As Simple as That. Mon, 16 Mar 2015 20:00:00 +0800 Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media. It is not about one to many people, but it is about one to one. Throw Away Mass Advertising Mindset Jack And Chaz Asia 7 Qualities of Top 3% Brands in the World Mon, 16 Mar 2015 11:49:01 +0800 “How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously. Jack And Chaz Asia 3 Mind-Boggling Facts About Social Media for Business Fri, 13 Mar 2015 19:00:00 +0800 Social media to businesses today should be an integral part of their marketing campaigns. These 3 mind-boggling and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.” (Source: Buzzfeed) What it means to your business, is that your consumers are on social media most of the time. Jack And Chaz Asia Why Do Brands Need Enemies? Fri, 13 Mar 2015 11:10:41 +0800 A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry. Jack And Chaz Asia 95 Percent of Small Businesses Failed on Social Media Wed, 11 Mar 2015 07:32:00 +0800 This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. We had gone through and studied a random sample size of a hundred and fifty Singapore companies by studying their Facebook business pages and other social media pages (if any). Jack And Chaz Asia Return Over Time (R.O.T) is a Better Measurement of Marketing Tue, 10 Mar 2015 20:29:00 +0800 Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success Jack And Chaz Asia Social Media Marketing for Luxury Products Tue, 10 Mar 2015 19:37:00 +0800 In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury status of the brands. Jack And Chaz Asia 5 Great Ways of Content Channeling Tue, 10 Mar 2015 10:29:03 +0800 Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling! Jack And Chaz Asia Manpower Employment Outlook Survey Shows Singapore Employers’ Hiring Sentiment Dips in Midst of Uncertain Economic Conditions for Second Quarter of 2015. Tue, 10 Mar 2015 00:01:00 +0800 Finance, Insurance & Real Estate and Mining & Construction sectors predict the most labour market activity. Manpower Singapore The Risks and Benefits of Unbranding Your Brand Mon, 09 Mar 2015 19:00:00 +0800 The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. Unbranding the brand is a highly risky move but just like any high risk investment, it will also come with high amount of benefits. Jack And Chaz Asia 4 Ways Content Marketing Helps B2B Businesses? Mon, 09 Mar 2015 09:03:00 +0800 Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways how content marketing can help the B2B companies: Jack And Chaz Asia 7 Things Marketing is NOT Selling Sun, 08 Mar 2015 19:00:00 +0800 ​Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson. Jack And Chaz Asia With Social Media – Customers Can Make or Break Your Brands Sun, 08 Mar 2015 09:05:00 +0800 Integrity is the most important factor for any business today in the age of social media and very fast communication. The sad truth is that, not everyone gets it. There will still be cases of companies’ staff misrepresenting themselves and making their customers unhappy or angry about the companies. Some customers may further voice out their grievances or anger on Social Media! Jack And Chaz Asia 8 Rules for Brand Sustainability Sat, 07 Mar 2015 19:00:00 +0800 A sustainable campaign takes note of the brand status in the present stage as well as in the long term, while the so called “ONE” campaign happens only for the short term. It is important for us to understand the current realistic situation of their brands,, the current competitive landscape, and what are the ways they can do to reach brand sustainability 2 years, 5 years or 10 years from now. Jack And Chaz Asia 7 Tips to Grow Your Reputation Using Linkedin Sat, 07 Mar 2015 09:00:00 +0800 Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual. Jack And Chaz Asia Will Facebook Marketing Reach Saturation Point? Fri, 06 Mar 2015 19:00:00 +0800 We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Jack And Chaz Asia Measuring Return on Social Media Investment Fri, 06 Mar 2015 09:00:00 +0800 Measuring return on investment for social media activities is one common challenge for CMOs, marketers and agencies today. Understanding the ROI is important so that businesses can carefully allocate their marketing budget to more efficient and effective strategies. Jack And Chaz Asia Do All Businesses Need an App? Thu, 05 Mar 2015 20:21:12 +0800 “Many businesses had already started creating their own mobile apps to take advantage of this billion dollar mobile internet users market. Have you? This is perhaps one of the most common sales pitches many CMOs and marketing managers have heard about it from the mobile apps developing companies. We all know that the number of internet mobile users is booming & skyscraping every single day. Jack And Chaz Asia Content Marketing – the only marketing that’s left Thu, 05 Mar 2015 19:41:10 +0800 Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day. Jack And Chaz Asia