Working life - Mynewsdesk Mynewsdesk news feed directly from the source Working life - Mynewsdesk 128 23 15 Talent shortage on the rise globally Mon, 22 Jun 2015 11:56:00 +0800 Global employers report talent shortages is at a high of 38 percent since 2007, but employers still lack strategies to overcome the shortages. Ms Linda Teo, ManpowerGroup's country manager says, "Employers d not seem to show an urgency to put into place strategies not just to tackle the talent shortage but to stay ahead of the curve to find individuals to meet their business needs." Manpower Singapore Singapore Employers Expect Steady 3Q Hiring Pace : Manpower Employment Outlook Survey Thu, 11 Jun 2015 09:52:59 +0800 Services sector report strongest activity Manpower Singapore PwC: Female millennials critical to future growth of Financial Services globally Tue, 09 Jun 2015 08:30:00 +0800 Female millennials are set to play a critical part in the future growth of financial services (FS) globally, concludes a report ‘Female millennials in financial services: strategies for a new era of talent’, just published by PwC. PwC Singapore 3 Ways Social Media Impact Company Revenue Mon, 06 Apr 2015 11:03:00 +0800 Social media greatly influences your company’s revenue in 3 simple ways. These 3 factors are [B]randing, [I]ncidents and [T]ime. 1) Social Media [B]randing Companies, irregardless of size or experience, can take advantage of social media, to build their brands. Especially in today’s age where consumers are being bombarded by countless amount of advertising messages. Jack And Chaz Asia QNET’s Parent Company Bags Award as Best Company to Work for in Asia Fri, 03 Apr 2015 19:49:28 +0800 Global conglomerate QI Group, QNET’s parent company, was among the 20 shortlisted winners of the HR Asia Best Companies to Work for in Asia 2015. QNET 7 Tips to Be a Better Facebook Story Bumper Fri, 03 Apr 2015 12:29:00 +0800 In late 2013, Facebook had done away with its Edgerank algorithm by introducing “Story Bumping”. Social Media Content Management has therefore become more important than before as it will influence the organic reach of your brand's post to your existing audience. It is therefore essential now to be a outstanding Facebook story bumper so as to make your brand more prominent than your competitors. Jack And Chaz Asia 3 Simple Tips From Business to a Brand in 3 Years Time Thu, 02 Apr 2015 13:58:00 +0800 We need to understand first what happens if your business is not a brand? If your business is not a brand, your business will be just a commodity and service provider. There is no clear identity of what your brands really are. 10 or 20 years later , everything will stay the same – You will also be jealous of the success other bigger or newer brands. Here are 3 simple tips to become a brand! Jack And Chaz Asia 6 Reasons Why Promotion Can Kill Young Businesses Wed, 01 Apr 2015 14:06:00 +0800 “Promotion is the key to get more business!” Unfortunately, promotion is not realistically effective today, this is because everyone is doing it. Just walk along any shopping mall and count how many shops are putting up their promotion. In the real world, everyone is doing the same thing. And in fact, promotion may kill young businesses slowly in the long run. Jack And Chaz Asia Value is Key to Social Media Success Tue, 31 Mar 2015 13:39:26 +0800 To be successful in social media, we need to add value. What consumers want to see in a brand is what kind of value they can get from it. Value tells consumers whether or not it is worthwhile for them to share your brand. Here are 3 ways to add value into your social media campaigns. i) Stop the Sales Pitch, ii) Make Time for Brand Building, iii) Give them What they Want Jack And Chaz Asia Nanyang Technological University’s Team Kryptonite Picked as L’Oréal Singapore’s Brandstorm 2015 Competition Winners Mon, 23 Mar 2015 10:00:00 +0800 In a competition highly regarded for its rigorous approach, Team Kryptonite has emerged as the national winners of L'Oréal Singapore’s Brandstorm competition in 2015. Verve MPR Social Media is Word of Mouth Marketing. As Simple as That. Mon, 16 Mar 2015 20:00:00 +0800 Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media. It is not about one to many people, but it is about one to one. Throw Away Mass Advertising Mindset Jack And Chaz Asia 7 Qualities of Top 3% Brands in the World Mon, 16 Mar 2015 11:49:01 +0800 “How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously. Jack And Chaz Asia 3 Mind-Boggling Facts About Social Media for Business Fri, 13 Mar 2015 19:00:00 +0800 Social media to businesses today should be an integral part of their marketing campaigns. These 3 mind-boggling and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.” (Source: Buzzfeed) What it means to your business, is that your consumers are on social media most of the time. Jack And Chaz Asia Why Do Brands Need Enemies? Fri, 13 Mar 2015 11:10:41 +0800 A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry. Jack And Chaz Asia 95 Percent of Small Businesses Failed on Social Media Wed, 11 Mar 2015 07:32:00 +0800 This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. We had gone through and studied a random sample size of a hundred and fifty Singapore companies by studying their Facebook business pages and other social media pages (if any). Jack And Chaz Asia Return Over Time (R.O.T) is a Better Measurement of Marketing Tue, 10 Mar 2015 20:29:00 +0800 Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success Jack And Chaz Asia Social Media Marketing for Luxury Products Tue, 10 Mar 2015 19:37:00 +0800 In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury status of the brands. Jack And Chaz Asia 5 Great Ways of Content Channeling Tue, 10 Mar 2015 10:29:03 +0800 Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling! Jack And Chaz Asia Manpower Employment Outlook Survey Shows Singapore Employers’ Hiring Sentiment Dips in Midst of Uncertain Economic Conditions for Second Quarter of 2015. Tue, 10 Mar 2015 00:01:00 +0800 Finance, Insurance & Real Estate and Mining & Construction sectors predict the most labour market activity. Manpower Singapore The Risks and Benefits of Unbranding Your Brand Mon, 09 Mar 2015 19:00:00 +0800 The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. Unbranding the brand is a highly risky move but just like any high risk investment, it will also come with high amount of benefits. Jack And Chaz Asia