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STB Unveils Differentiated Marketing Campaigns

Press Releases   •   Dec 07, 2011 14:53 SGT

Based on understanding of consumer needs which differ by markets, customised marketing plans will be rolled out in phases, starting with the top five visitor-generating markets

The Singapore Tourism Board (STB) today launched its series of differentiated marketing campaigns, starting with the New Discoveries campaign in Beijing, China. This has been tailored to suit the needs of consumers in China.

In the coming months, customised marketing plans will be rolled out in phases across other key markets, including Australia, India, Indonesia and Malaysia.

The new approach, which is focused on addressing consumer needs, marks a departure from the destination marketing strategy that STB used to employ across different markets. The consumer marketing approach has resulted in more targeted and integrated marketing campaigns that will comprise PR, above and below-the-line advertising and digital marketing.

"In the past year, we have deepened the understanding of consumers in the various regions. This has allowed us to develop strategies that are customised to the needs of individual markets. By understanding consumer needs, we can create and deliver better quality experiences to visitors. This is a natural evolution of the YourSingapore destination brand that emphasises the personalisation of experiences. We believe that this visitor-centricity will increase the appeal and relevance of Singapore, and help build a stronger brand in the long term." said Ms Sophia Ng, Executive Director, Brand and Marketing of the Singapore Tourism Board.

Earlier this year, STB embarked on various in-market engagements with consumers and trade which have provided an increased understanding of the consumers from these initial launch markets. This, coupled with STB’s market knowledge gleaned from years of operating overseas, enabled the team to develop customised marketing plans. With these insights, STB will also work with industry partners, both locally and in the markets, to develop and package more meaningful destination experiences.

Chinese Consumer Insights & New Discoveries Campaign

From conversations with various consumers and trade, STB found that whilst Chinese still come on packaged tours, many are increasingly making their own online bookings and travelling as free, independent travellers. More significantly, they sought a greater depth of travel experiences that include new, unique experiences.

"The New Discoveries marketing campaign leverages this consumer insight in order to enhance our engagement with the Chinese audience. Singapore is a city that is constantly evolving and renewing itself. On top of what consumers already know of Singapore’s well-known tourist attractions, we want to help Chinese deepen their understanding of our city, providing them with compelling reasons to visit Singapore again and again." added Ms Ng, "Not only do we want to share the new experiences that Singapore offers, we would also like to encourage our Chinese visitors to look beyond the surface and uncover for themselves the hidden gems."

STB has also partnered with three major travel agencies in China, namely GZL International Travel Service, CYTS and Ctrip to launch a series of New Discoveries packaged tours. In addition to pre-arranged flight and accommodation options, these free and easy tour packages come with a fully personalisable itinerary. Chinese can choose from a menu of dining, culture and retail recommendations, coupled with essential travel services such as car rental and guided tours. Alternatively, semi free and easy tour packages, with guided tour services for the first part of the tour, can help first-time visitors familiarise themselves with Singapore, before they customise their itinerary for the remaining part of the trip.

The New Discoveries launch event was held at Beijing’s edgy 798 art district with home-grown celebrity Stefanie Sun playing her part as Singapore’s Tourism Ambassador for Greater China by sharing her favourite spots in Singapore. In the coming months, the campaign will also feature local Chinese advocates at various PR and communication touch points, including social media platforms such as Sina Weibo, Douban and Renren to reach the Chinese audience.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

The Singapore Tourism Board (STB) today launched its series of differentiated marketing campaigns, starting with the New Discoveries campaign in Beijing, China. This has been tailored to suit the needs of consumers in China.

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More precincts to drum up the Christmas cheer in Singapore

Press Releases   •   Nov 17, 2011 17:48 SGT

Celebrate the year-end with more fringe activities, retail privileges and spectacular events

Singapore’s highly-anticipated ‘Christmas in the Tropics’returns from 19 November 2011 to 2 Jan 2012. This year, in addition to the festivities along Singapore’s prime shopping belts, Orchard Road and Marina Bay, the Sentosa HarbourFront precinct stakeholders will also come together to present a special Yuletide experience.

“Singapore’s ‘Christmas in the Tropics’ celebrations has almost become a tradition for locals and visitors from the region. This year, the two major precincts – Orchard Road and Marina Bay– have each designed their Christmas experience to feature a special and distinct focus. We are also pleased to welcome onboard the Sentosa HarbourFront precinct stakeholders as they join in to present even more fun and festivities to consumers and merry-makers this Christmas,” said Mr Andrew Phua, Director of Precinct Development, Singapore Tourism Board.

 The Christmas Light-Ups at the precincts are led by their respective stakeholders and precinct associations. Each precinct’s creative light-up design is aimed at strengthening their individual identities as well as offer variety to appeal to different crowds.

 

ORCHARD ROAD

The Christmas Light-up on Orchard Road continues into its 28th year. In 2010, about 27 per cent of visitors to the light-up were tourists, marking a slight increase from the previous year’s 23 per cent.

Having been ranked third in Lonely Planet’s list of “Top 10 Christmas Markets of the World”, and by Frommer’s as one of the “Top 10 World’s Best Holiday Lights 2010”, the 2011 edition of the Christmas Light-Up @ Orchard is set to once again delight visitors with its brilliant display of Christmas lights.

Directed by the Orchard Road Business Association (ORBA), the light-up on Orchard Road is themed “Christmas Blooms in Singapore”, where the 2.2 km Orchard Road will be lit up like a tropical garden with a specially designed three-dimensional flower as the central icon to communicate the message of love and joy this Christmas.

“In the spirit of love and giving this Christmas, we hope to add a sparkle to the lives of those less fortunate even as our festive décor on Orchard Road is lit during the Switch-On Ceremony. A new ORBA charity initiative, we want to Light Up Beyond the Light-Up,” said Mrs Sng Ngoi May, Chairman of Orchard Road Business Association. “With every CCIS Candle lit by volunteers and members of the public on the night of the Ceremony, ORBA will donate a dollar to Community Chest.”

“Beyond charity, visitors can expect a visual and aural treat in our elaborately decorated precinct which will be enlivened with live musical performances. Visa cardholders can also look forward to exclusive shopping deals. With so much lined up this Christmas, we hope to bring exceptional experiences to everyone visiting Orchard Road.”

The Hitachi Group of Companies, the main sponsor of the Christmas Light-Up @ Orchard since 1991, is an important partner to bring the festive cheer to the crowds.

“The Hitachi Group is delighted to continue our support for the Christmas Light-up, a tradition that both locals and visitors look forward to annually. Our partnership with Community Chest to raise funds for the needy is in line with Hitachi's commitment to contribute to society wherever we are located and we are glad that we are able to play a role in helping to spread cheer to the less fortunate during this festive period,” said Mr Makoto Nagashima, Managing Director of Hitachi Asia Ltd.

MARINA BAY

Over at Marina Bay, the Marina Bay Business Association unveils a dramatic bayside experience with “Christmas Alive at Marina Bay”, a daring breakthrough from conventional street decorations that throws the spotlight on musical performances, art installations and interactive street decorations.

“This year, we have partneredthe Nanyang Academy of Fine Arts for the first time to create an arts-inspired Christmas experience against the stunning backdrop of Marina Bay. We look forward to seeing Marina Bay come alive with spectacular night displays and a host of exciting fringe events—from choral performances to land and sea cruises, charity events involving a specially designed Gail Pantin umbrella and even a Christmas food trail,” said Michelle Koh, President of Marina Bay Business Association.

 

SENTOSA HARBOURFRONT

For the first time, stakeholders from the Sentosa HarbourFront precinct have come together to organise a precinct-wide Christmas Light-Up to celebrate the festive season with the crowds. On 19 November, thousands of iridescent lights will be lit in synchrony, turning the spotlight on the vibrant and charming Sentosa HarbourFront.  Adding to the splendour, a special minute-and-half light-and-sound show will be set out at the waterfront area of Resorts World Sentosa along with roving characters on stilts.

“In the jolly spirit of Christmas, the precinct’s leisure, entertainment and retail giants will put up a mesmerising display of the most sparkling Christmas lights,” said Noel Denis Hawkes, Vice President of Travel Partner Relations at Resorts World Sentosa on behalf of Sentosa HarbourFront.

“Precinct-wide celebratory promotions from Mount Faber to VivoCity, HarbourFront Centre, Resorts World Sentosa and Sentosa Island will ensure everyone shares in the Christmas cheer.”

Season Festivities and Highlights

This holiday season, merry-makers can look forward to new retail concepts and first-to-market brands including Orchard Road’s Knightsbridge, Scotts Square, H&M and Abercrombie & Fitch. Event organisers and businesses have also prepared a host of lifestyle offerings and experiences ranging from entertainment, dining to retail options.

A first for Singapore and the ‘Christmas in the Tropics’ celebrations is the introduction of the Elephant Parade, the largest open-air art exhibition worldwide that seeks to generate public awareness and support for the preservation of the Asian elephant.

Hundreds of brightly painted life-sized elephant statues will be displayed prominently on the streets of Singapore, including Orchard Road. Painted by local and international artists, each elephant is a unique piece of art. All elephants will be auctioned off after the exhibition, of which a significant portion of the benefits will be donated to the Elephant Family, the largest elephant charity in the world.

The malls along Orchard Road will also be decked out in their holiday best as the “Best Dressed Building Contest” will take place from 19 November to 4 December 2011. Eleven malls will be participating this year and members of the public can vote for their favourite building via the Orchard Road Facebook page and stand to win attractive prizes of up to S$13,500.

 

Celebrate Christmas in Singapore (CCIS) takes place on Orchard Road and Marina Bay from 16 to 25 December this year. For the last eight years, CCIS has told the story of Christmas in various entertaining ways, expressed through song, dance and theatre. During the ten days of CCIS, spectators can revel in the festive spirit with nightly music and drama performances, as well as a drive past of spectacularly decorated Christmas floats.

In addition, Singapore’s two integrated resorts, Marina Bay Sands and Resorts World Sentosa, will celebrate the Christmas cheer with visitors and locals through their festive décor, hotel packages and special events.

At Marina Bay Sands, visitors can look forward to The Chronicles of Narnia: The Exhibition from 3 December 2011 to the end of January 2012, which will offer the young and old alike a world of adventure, inspired by the legendary C.S. Lewis. In the spirit of the holiday season, all proceeds from the sale of exhibition tickets will go to the Straits Times School Pocket Money Fund. Broadway’s biggest blockbuster WICKED will also fly into Singapore to cast its magical spell on audiences at the Grand Theater from 6 December 2011 to 26 February 2012.

A Fairytale Christmas at Resorts World Sentosa will see the integrated resort transformed into a magical fairytale land with the most dazzling lights, iconic arches, fairytale tableaus, roving characters and Southeast Asia’s tallest Christmas tree at 38 metres with 20 carollers performing at the foot of the tree. From 12 November to 31 December 2011, visitors can enjoy fairytale-themed events, festive promotions at RWS’ hotels and attractions, dining privileges and daily entertainment from carollers and musical bands. Come 3 December 2011, TRANSFORMERS The Ride will also make its world debut at Universal Studios Singapore®.

No Christmas is complete without shopping. Shoppers will have plenty to be excited about during this festive season as they get more value out of their spending.

Visa, as a strategic partner, is once again partnering STB to celebrate Christmas and the New Year. Tourists visiting Singapore during the ‘Christmas in the Tropics’ period will enjoy shopping privileges when they pay with their Visa cards.

A Visa spokesperson said: “Visa is excited to be working in partnership with the Singapore Tourism Board to support the Christmas in the Tropics celebrations, which is fast becoming one of the highlights of the Singapore festive season. This year, Visa has a series of attractive cardholder promotions to reward shoppers including a S$10 voucher when they spend S$200 with their Visa cards at any of the participating shopping malls in Orchard Road, and the chance to purchase a limited edition Gail Pantin umbrella for just S$15 with every S$80 spent at Marina Bay, with part of the proceeds going to the Singapore Community Chest.”

For further details:

Annex A – Key highlights of ‘Christmas in the Tropics’ 2011

Annex B – About “Christmas Blooms in Singapore”

Annex C – About “Christmas Alive at Marina Bay”

Annex D – Key highlights of Sentosa HarbourFront’s Christmas Trail

 

For enquiries, please contact:

Singapore Tourism Board
Gavin Liow / Li Yuemin
STB Communications
DID: +65 6831 3693 / +65 6831 3905
Email:  gavin_liow@stb.gov.sg / li_yuemin@stb.gov.sg
STB Media Hotline: +65 9011 2071

Orchard Road Business Association

Ms Adine Loh                                        Ms Jasmine Fu

Associate Director                                  Asst. Marketing Communications Manager

Tel: +65 6733 1120                               Tel: +65 6733 1120

Email: adine@orchardroad.org                 Email: jasmine@orchardroad.org

 

Marina Bay Business Association

Rachel Tan

For and behalf of Secretariat

Tel: +65 67379899 or +65 9271 1908

Email: rachel.tan@08hundred.com

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

Singapore’s highly-anticipated ‘Christmas in the Tropics’returns from 19 November 2011 to 2 Jan 2012. This year, in addition to the festivities along Singapore’s prime shopping belts, Orchard Road and Marina Bay, the Sentosa HarbourFront precinct stakeholders will also come together to present a special Yuletide experience.

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Three Concepts Proposed for Chinatown Food Street Revamp

Press Releases   •   Nov 11, 2011 17:55 SGT

Public can view travelling exhibition and provide feedback from 11 to 20 November 2011

The Singapore Tourism Board (STB) and Chinatown Business Association (CBA) are inviting members of the public to provide their feedback on three concept proposals submitted for the enhancement of Chinatown Food Street.

They will be able to view the proposed concepts at Kreta Ayer Square in Chinatown from 11 to 15 November and then along the Orchard Road pedestrian mall outside Ngee Ann City from 17 to 20 November. The public can also provide their feedback online at www.chinatownfoodstreet.sg. Details are enclosed in Appendix 1.

The STB and CBA had called for a “Request for Business Proposals – Pre-Qualification Stage” from 29 August to 7 October 2011 as part of a two-stage process. Leading now to the second stage that will see the award of the tender, the public is invited to provide feedback on all three concepts to highlight their likes and dislikes of various concept elements and experiences, including architecture, ambience, food concept and activities.

“We understand and appreciate the importance of Chinatown as a cultural and historical precinct, and that improvements have to be made sensitively while leveraging and conserving its heritage value. This stage of public feedback is crucial in determining the face of the enhanced Chinatown Food Street as it will determine the parameters for the final stage of the “Request for Business Proposal,” said Mr Andrew Phua, Director of Precinct Development, STB, “Ultimately, the enhanced Chinatown Food Street needs to leverage the strength of the Chinatown identity and surrounding tenant mix, as well as fulfill the needs and expectations of locals and tourists alike.”

The focus of the concept exhibition will be on the elements and experiences suggested in the submissions but identities of the proposers will not be revealed**. The three concepts for Chinatown Food Street are varied and includes enhancement of the outdoor street stalls and the conservation shophouses flanking the street (see Appendix 2 for details and images). For example, one proposal creates a nostalgic atmosphere with ornate Chinese decor, another fuses tradition and modernity to incorporate contemporary stylishness while the third takes on the outdoor beer garden concept, with artistic vibrancy displayed through the creative use of lighting. Even the dining experiences proposed vary, with one concept suggesting a focus on traditional Chinese dialects and another reflecting the wider multi-cultural character of Singapore, with cuisine from other ethnicities. Another has proposed to augment with traditional snacks such as Chinese dumplings (bak chang), Kachang Puteh, and Kueh Tu Tu.

Mr Wong Chi Keong, Chairman, Chinatown Business Association, said, “The face of Chinatown has changed over the years, even from when the Chinatown Food Street was first launched in 2001. There are now new retail, dining, residential and hotel developments. This is thus a timely and excellent opportunity for the Chinatown Food Street to develop to complement these changes.”

Mr Phua added, “In the weeks ahead, CBA and STB will also be conducting various in-depth focus group discussions with the public and various industry and public stakeholders for deeper insights to be drawn. This will further ensure the reach and depth of the feedback received. We have endeavoured to showcase the exhibition in highly accessible public places like Chinatown and Orchard Road, and hope that the public will take some time to visit and share their views.”

All public feedback received as well as the business proposals themselves will be duly reviewed by an evaluation panel (comprising of members from the industry, STB, CBA and relevant agencies) and factored into the parameters of the next stage.

The second appointment stage will be launched if there is positive overall public feedback and sentiment towards the enhancement of Chinatown Food Street. A company will then be appointed by the second quarter of 2012 to operationalise the business proposal and operate Chinatown Food Street, with enhancement works expected to start in the third quarter of 2012.

For more information, please visit www.chinatownfoodstreet.sg.

 

 ** Note to media: Please refrain from seeking out and naming the companies who submitted proposals as this may affect public opinions and jeopardise the concept proposer’s chances of selection.

 

For enquiries, please contact:

 

Serene Koh

Assistant Manager, Communications

Singapore Tourism Board

Tel: +65 6831 3813

Email: Serene_KOH@stb.gov.sg

Victor Ong

Business Development Manager

Chinatown Business Association

Tel: +65 6372 0478

Email: victor@chinatown.org.sg

 

Or the STB Media Hotline: +65 9011 2071

About Chinatown Business Association (CBA)

Chinatown Business Association (CBA) is set up by a group of passionate Chinatown stakeholders drawn from a cross-section of business leaders, grassroots leaders, Chinese clan associations, hoteliers, hawkers, retailers, and more. We are a non-profit organisation serving and promoting the business and community interest of stakeholders in Chinatown. For more information, please visit http://www.chinatown.sg.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

The Singapore Tourism Board (STB) and Chinatown Business Association (CBA) are inviting members of the public to provide their feedback on three concept proposals submitted for the enhancement of Chinatown Food Street.

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TravelRave 2011 Concludes On A High After A Weeklong Celebration Of Asian Tourism

Press Releases   •   Nov 01, 2011 14:51 SGT

SINGAPORE – 24 October, 2011 – TravelRave, Asia’s mega travel and tourism festival, came to a close yesterday after a weeklong celebration of Asian tourism.

Abuzz with activity and excitement, TravelRave 2011 packed a punch with its concentration of high impact business events, catering to the diverse needs of the travel and tourism industry. As the only comprehensive regional platform of its kind, TravelRave 2011 sought to bring tourism professionals and business leaders together to discuss collaborative opportunities and stimulate growth for the region.  

In its second year, TravelRave 2011, consisting of ten world class events, each with their own unique, yet synergistic attributes, started with the Singapore Experience Awards, and culminated on a high note with the Cornell Hotel Society Asia Pacific Regional Conference. The festival saw more than 9,500 attendees, representing a 15 per cent growth over 2010.

“It has been a fruitful week of meaningful discussions and meetings. Many who attended TravelRave this year have made valuable contacts and gained useful insights from the various sessions. All in all, we have seen the industry really coming together to make TravelRave a success, and it would not have been possible to achieve this without the strong support of all our partners,” said Ms. Aw Kah Peng, Chief Executive of the Singapore Tourism Board (STB). “With the satisfactory conclusion of TravelRave 2011, we look forward to an even bigger and extensive edition in 2012, as the cluster of events grows into a platform for Asian tourism.”  

The by-invitation only Asia Travel Leaders Summit once again gathered leaders for an intimate dialogue on issues pertinent to the Asian travel and tourism industry.  Leaders in attendance included Taleb Rifai, Secretary-General of the World Tourism Organization (UNWO), David Scowsill, President and Chief Executive Officer of the World Travel & Tourism Council (WTTC), Zhuang Chenchao, Co-founder and Chief Executive Officer of Qunar, and Rattan Keswani, President of Trident Hotels. There was unanimous agreement amongst the leaders in terms of the manifold opportunities presented by the fast-rising Middle Affluent Consumer (MAC) segment in Asia as well as the pressing talent crunch the industry faces in spite of its large populations.  

Other highlights of the week included the inaugural release of new tourism and travel findings.  

For instance, the World Travel and Tourism Council (WTTC) released their research on the importance of business travel and its impact in Asia. While companies will continue to spend due to the importance of building and maintaining relationships via face-to-face meetings, they are also now looking to maximize their returns. This is particularly true for companies in the South East Asia as they generated the highest return on investment out of Asia Pacific, according to the WTTC findings.  

Value was also the theme that resonated through the Travel + Leisure’s Luxury Travel Research, with the luxury sector similarly looking to maximize the value from their travels. From these findings, Asia’s potential as a destination for attracting the luxury sector was clearly strong: 21 per cent of survey participants planned to visit Asia in the next year, and with an average intended spend of $9,142.  

On the collaborative front, TravelRave 2011 saw the strengthening of bilateral ties and continued partnership between countries in Asia, with Singapore and ITB Asia jointly showing their support for Japan’s recovery efforts. This led to the participation of leading Japanese tourism companies at ITB Asia, highlighting Japan’s resilience and recovery.   

“Japan was honored to be the official partner country at ITB Asia 2011. We thank the Singapore Tourism Board and ITB Messe Berlin for their generous support and opportunity to showcase Japan and its attractions at this event,” said Mr. Hiroshi Mizohata, Commissioner of Japan Tourism Agency. “Prior to this show, a memorandum of understanding (MOU) was signed between Singapore and Japan to strengthen tourism cooperation and bilateral exchanges in June this year. This was made possible through Singapore Tourism Board (STB), which had led the delegation to Japan. Moving forward, the ITB Asia show had served a good platform to spur on Japan’s recovery from the aftermath of the March earthquake and tsunami.”   

In the midst of serious conversations that ranged from manpower challenges to sustainability to market trends, throughout the week, attendees also have had some time to enjoy themselves. The official TravelRave networking event, Rave On! TravelRave Party by the Bay, brought the industry closer to forge more contacts and facilitate exchanges in an informal setting. 

Speaking from the viewpoint of someone who attended TravelRave for the first time, Mr. Henning Boysen, Chairman of the Kuoni Group, said “The way TravelRave has been put together and run has been seamless, professional and very efficient. The whole set up has been organized the way we try to put together travel experiences for our guests - seamless travel. Absolutely, if you want to grow and develop your business in this region, you'll greatly benefit from participating at TravelRave.

Mr. Taleb Rifai, Secretary-General of the UNWTO, added “UNWTO is very happy to have been part of TravelRave with the organization of a High Level Meeting dedicated to debate tourism opportunities and challenges in Asia. TravelRave is an innovative initiative and a perfect platform to leverage the dynamism of Asian’s tourism. According to UNWTO’s long-term forecast Tourism Towards 2030, Asia will be the fastest growing region for international tourism within the coming two decades. TravelRave enables the sector to harness this vast growth potential." 

Apart from congregating travel and tourism industry professionals and opinion leaders to leverage the growth presented in Asia, there is also a need to develop and interest the next generation of industry leaders. To this end, a regional youth competition, the inaugural TravelRave Talent Challenge, was launched this year. 

The challenge winner was a student from Singapore Management University, and sharing her experiences in TravelRave, Ms. Mabel Fu said, “It was a great opportunity for me to attend the events held during the TravelRave week. I was exposed not only to the business side of travel and tourism, but also to more in-depth industry insights, the current issues prevailing, entrepreneurial ideas and the future of the sector. Through interaction with these thought leaders, I have gained a better understanding of the sector and it has opened my eyes to parts of the business I never knew existed. Their passion for the travel industry is truly inspiring. I would definitely consider joining the industry upon my graduation.” 

Summing up the weeklong series of events, Mr. Kerry Gumas, President and Chief Executive Officer of Questex Media Group, said, “From our perspective as the organiser of the Asia Pacific Hotel and Tourism Investment Conference, this is an absolutely magnificent concept. From start to finish, we have been impressed with the collaboration among all the TravelRave partners. The entire strategy behind the organisation of TravelRave has been truly remarkable in trying to bring together so many different events that represent different constituencies within our industry.” 

As a participant of TravelRave and a delegate of the Asia Travel Leaders Summit, he also added, “Without question, for anybody who has not been to TravelRave, the key business benefit of coming here is that you have all of the different participants in the industry here at one place, at one time. Although they are different events, they take place at one very convenient, fun, informative location where you can get all of your networking and business meetings done while having a good time. We think it has been a total success, and we are very much looking forward to coming back again in 2012.”

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

SINGAPORE – 24 October, 2011 – TravelRave, Asia’s mega travel and tourism festival, came to a close yesterday after a weeklong celebration of Asian tourism.

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Singapore Welcomes Leaders From Travel And Tourism Industry at TravelRave 2011

Press Releases   •   Oct 18, 2011 15:26 SGT

SINGAPORE – 17 October, 2011 – TravelRave 2011, Asia’s mega travel and tourism festival, opens in Singapore today with a compelling programme of anchor events, content from new partners, and delegate representation from the entire spectrum of the travel and tourism industry.

To be held from 17 to 23 October 2011, TravelRave 2011 aims to create a strong foundation and platform to fuel growth and collaboration for the Asia Pacific region, and is the only comprehensive regional platform of its kind.

“Last year was a significant year for Asia and the travel and tourism industry. This year, set against a challenging environment and a slowdown in international tourism, Asia has once again proved its mettle, growing at a healthy rate of five per cent for the first half of the year. It is becoming increasingly imperative for the different sectors of the travel and tourism industry to come together and discuss how to not only leverage this growth, but to sustain it in the future as well,” says Ms Aw Kah Peng, Chief Executive of the Singapore Tourism Board (STB). “This year’s TravelRave will see the return of key events such as the Asia Travel Leaders Summit and ITB Asia, while delivering an exciting line-up of business events with new partners on-board.”

Mr. Zubin Karkaria, Chief Executive Officer and Managing director of VFS Global Group, as well as Chairman of Kuoni for India and South Asia, said, “When I heard of TravelRave and the Asia Travel Leaders Summit, I felt it was a great opportunity to make contact with like-minded individuals who had the same agenda to not only leverage but also sustain Asia’s growth. The bringing together of thought-leaders from across the sectors to collaborate and discuss the challenges and opportunities presented in the region will enable us to fully realize the potential of Asia’s travel and tourism industry.”

TravelRave 2011 will comprise six existing anchor events: the Asia Travel Leaders Summit, Web In Travel, Singapore Experience Awards, Condé Nast Traveler World Savers Congress, ITB Asia, and Aviation Outlook Asia.

In testament to the strategic role that TravelRave plays in the Asian tourism industry, this year’s TravelRave also brings with it four new events: the UNWTO High Level Meeting in Asia, the Asia Pacific Hotel and Tourism Investment Conference 2011, the Cornell Hotel Society Asia Pacific Regional Meeting, and Asia for Asia – a high level meeting of Asia’s MICE industry leaders.

International partners and event organizers are also launching new and original content, furthering catalysing opportunities for investment in new tourism products, services and capabilities in Asia. 

Questex Media Group will bring together hotel owners and investors to showcase distinctive opportunities for Asia. They will launch the Asia Pacific Hotel and Tourism Investment Conference 2011, a strategic half-day meeting that will lead up to the full-fledged International Hotel and Tourism Investment Forum (Asia Pacific) in 2012. The inaugural event will be the only one in the region to showcase distinctive opportunities for the Asia hotel travel and tourism investment sector.

 

ITB Asia, a main anchor event at TravelRave, will launch new dedicated forums including an Associations Conference and a one-day travel agent conference with TTG Asia. In addition, Travel + Leisure’s Luxury Travel Insights Paper and latest findings from the World Travel and Tourism Council (WTTC) on the Economic Impact of Business Travel will be shared for the first time at TravelRave 2011.

Beyond providing meaningful content, the vibrant line-up of business events of TravelRave 2011 will create synergy across the various sectors in the travel and tourism eco-system. This year, delegates can look forward to complementary cross-event networking sessions, and discover surprising business opportunities and collaborations derived from the cross-sector interaction.

WTTC’s President and Chief Executive Officer David Scowsill, one of the distinguished speakers who has chosen to attend several TravelRave events as a delegate, adds, “TravelRave creates synergies across diverse travel and tourism sectors by locating related business events and gathering industry leaders who share best practices, expand business networks and set the stage for collaboration to leverage and sustain Asian’s tourism growth. I am delighted to take part and attend some very important events in the same city in only one week.”

About TravelRave

TravelRave, Asia's mega travel and tourism festival, showcases world-class business events for tourism leaders and professionals from across the travel eco-system to maximise business opportunities, share insights and best practices, showcase innovations and celebrate our tourism achievements. Leveraging the buzz and dynamism of the Asian travel and tourism industry, TravelRave sets the stage for collaboration and enables the industry to harness the vast growth potential presented in the region.

 

Partner events include:

 * Asia Travel Leaders Summit * Asia for Asia * Asia Pacific Hotel and Tourism Investment Conference * Aviation Outlook Asia * Cornell Hotel Society Asia Pacific Regional Conference * Condé Nast Traveler World Savers Congress * ITB Asia * Singapore Experience Awards * UNWTO High Level Meeting in Asia * Web In Travel Conference *

 

For more information, please visit www.travelrave.sg.

 

Annex of TravelRave events

• Asia Travel Leaders Summit (18-19 October 2011) – Created and spearheaded by the Singapore Tourism Board, this second edition of the Asia Travel Leaders Summit will continue to gather the leading minds and voices of the Asian travel and tourism industry and inspire a purposeful dialogue in response to key issues facing the industry.

 

Intended to be an intimate, two-way conversation between the invited speakers and delegates, the summit seeks to help lay the foundations for collaborations and initiatives in response to key issues discussed.  Attendance is by invitation only and delegates at the summit will comprise of eminent business leaders from within as well as outside of the travel and tourism industry.

 

The Travel Business Leader Award Asia Pacific will be presented for the first time by CNBC at the Asia Travel Leaders Summit opening dinner.  The award recognizes the business leader who has demonstrated leadership excellence in the travel and tourism industry - driving growth, success and profitability.  

 

• Asia for Asia (20 October 2011) – Asia for Asia is an annual meeting of Asia’s MICE industry leaders from member countries of the Asian Association of Convention & Visitor Bureaus (AACVB).  The Asian summit is a high-level platform for Heads of Convention Visitor Bureaus, Heads of National Tourists Organizations and conventions’ industry leaders to network and discuss innovative ideas and strategies that would propel the meetings industry forward. This year’s theme is “Rising Asia: Future of Meetings”. The meeting aims to identify Asian countries’ competitive niche in the meetings industry and achieve effective collaboration in competing as a region.

 

• Asia Pacific Hotel and Tourism Investment Conference (18 October 2011) – The Asia Pacific Hotel and Tourism Investment Conference is a preliminary lead up to the International Hotel and Tourism Investment Forum Asia Pacific to be officially launched in October 2012. This event will bring the advisory board, supporting organizations from throughout Asia Pacific together with hotel owners, executives and members of the property and financial communities together for a unique half-day strategy event in Singapore.

 

The International Hotel & Tourism Investment Forum Asia Pacific 2012 will deliver a world-class conference program that will cover the development of hotels, attractions, and hospitality and tourism infrastructure.  This is the only the event in this region that will showcase the full range of finance  and development opportunities across the entire spectrum of standalone and integrated hotel, travel and tourism development projects  in the Asia Pacific region.  It will provide a platform for this audience to expand their portfolios and conduct business.  Over 300 industry leaders will attend.

 

• Aviation Outlook Asia (20- 21 October 2011) – Aviation Outlook Asia is Asia Pacific’s leading C-level platform where issues and challenges that play a critical role in driving the industry’s growth and profitability are identified and discussed. This industry leadership forum will address issues and challenges critical to the industry’s innovation and growth in the world’s fastest growing aviation market – the Asia Pacific. More than 300 aviation CEOs and senior executives will share strategic discussions and candid thoughts on new market opportunities and growth, technology implementation, revenue optimisation, equity management and financing, operational productivity and effectiveness as well as environmental sustainability. Hosted by Terrapinn, Aviation Outlook Asia has a track record of bringing together key stakeholders in the aviation industry for effective networking, knowledge exchange and to explore real business and partnership opportunities.

 

• Cornell Hotel Society Asia Pacific Regional Conference (20-23 October 2011) – The Cornell Hotel Society (CHS) Asia Pacific is proud to be hosting its annual regional meeting in Singapore this year. Cornell Hotel Society is the alumni organization of Cornell University’s School of Hotel Administration.  The CHS Regional Conference aims to foster fellowship between alumni, provide opportunities for learning and growth, and raise funds for scholarship programs. 

 

• ITB Asia (19-21 October 2011) – ITB Asia, The Trade Show for the Asian Travel Market, is a three day B2B trade show and convention, which is held annually in Singapore. This is where international exhibitors of all sectors of the travel-value chain, Asia Pacific's leading companies and emerging small and medium-sized enterprises meet with top buyers from the MICE, Leisure and Corporate Travel markets. ITB Asia features the full range of travel products, services and goods, and at the same time functions as a knowledge platform for the industry along with the concurrently held ITB Asia Convention and partner events.

 

• Singapore Experience Awards (17 October 2011) – The Singapore Experience Awards, proudly organised by the Singapore Tourism Board, is the most prestigious awards platform in Singapore’s tourism industry.  Recognising the best industry players who deliver a holistic customer experience – one that packages quality product and service delivery to create a distinctive and compelling experience – it honours both organisations and individuals in sectors encompassing Attractions, Business Travel and MICE, Dining, Education, Entertainment, Healthcare, Hospitality and Retail.  Up to 31 awards are given out at this annual platform, in the categories of Outstanding Contribution, Customer Service, Events, Experience and Marketing & Media. 

 

In addition to celebrating the best of the best in the industry, the Singapore Experience Awards aims to inspire organisations and individuals to constantly innovate and create distinctive and compelling Singapore experiences in this dynamic industry with The Singapore Experience Conversation.  This exclusive, by-invite-only forum organised annually in conjunction with the Awards, brings together industry trailblazers for an open dialogue on the inspiration behind, and challenges faced, designing experiences in a changing consumer landscape.  It will be an opportunity for making connections and building relationships that will enhance their competitiveness. 

 

• Web In Travel Conference 2011 (17-19 October 2011) -  The Web In Travel (WIT) Conference, in its seventh year, is the largest, most diverse and highest level gathering of travel industry professionals in the Asian travel distribution, marketing and technology sector. The event attracts top speakers, industry veterans, investors, entrepreneurs, marketing experts and next gen leaders all wanting to influence the future of the travel industry in the most exciting region in the world.  An intense one-and-a-half day WIT conference, 18-19 October at Suntec Singapore will be preceded by specialist WIT activities such as WIT Bootcamp: Entrepreneurship & Innovation (Oct 17) and followed by the ITB Asia Clinics powered by WIT from 20-21 October.

 

• Condé Nast Traveler World Savers Congress (19-20 October 2011) – This annual global thought-leader summit aims to discuss initiatives to limit the environmental impact of tourism, and to improve the health, education and economic well-being of communities worldwide. Now in its fifth year, this is only the second time in its history that the World Savers Congress has been held outside of the United States. This prestigious event will gather leaders from around the world—including travel industry executives, business leaders, NGO representatives, and celebrity activists- to discuss key issues and to honour travel companies who have made accomplishments in the areas of poverty alleviation, education programs, health initiatives, wildlife conservation, and environmental/cultural preservation.

 

• UNWTO High Level Meeting in Asia (18 October 2011) – The World Tourism Organization (UNWTO) is organizing the first high level tourism retreat in Asia of selected representatives from the private and public sector to discuss global challenges and the best ways to outreach outside of the tourism sector. Discussions will focus on the need to advance the efforts to bring the sector together in speaking with one voice as a means to improve its positioning in the global political and economic agenda. This meeting follows a previous retreat organized by UNWTO in Andorra in March 2011.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

SINGAPORE – 17 October, 2011 – TravelRave 2011, Asia’s mega travel and tourism festival, opens in Singapore today with a compelling programme of anchor events, content from new partners, and delegate representation from the entire spectrum of the travel and tourism industry.

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Surrender of TA License By Tourist World Travel Services And Cessation of Its Services

Press Releases   •   Oct 18, 2011 15:13 SGT

12 October 2011 – The Singapore Tourism Board (STB) would like to inform the public that Tourist World Travel Services (TWTS) no longer holds a valid Travel Agents (TA) License (TA00587), having ceased its operations and surrendered its TA License to STB on 19th August 2011.

Since February 2010, STB had received an increasing number of complaints against TWTS. The escalating trend of complaints resulted in an investigation that indicated to STB that TWTS had indeed engaged in business practices that contravened the Travel Agents Act and Regulations. STB issued TWTS a notice of intent to revoke its TA License in July 2011, and invited TWTS to show cause as to why its TA License should not be revoked. TWTS subsequently surrendered its TA License to STB on 19th August 2011. To ensure that TWTS had ceased operations, two enforcement checks were conducted in the subsequent weeks. In addition, a raid was conducted on TWTS premises on 16th September 2011 due to a tip-off that the ex-agent in question was continuing to offer travel products and services. The ensuing case remains under investigation.

The public is advised to always exercise due diligence when engaging in any transaction. For the latest list of licensed travel agents in Singapore, please visit the Travel Related Users’ System (TRUST) website, https://trust.yoursingapore.com.

The STB adopts a serious view of errant travel agents and will not hesitate to take necessary actions to protect consumers’ interests and safeguard the reputation of Singapore’s tourism sector.

For enquiries, please contact:

Sharon Chua (Ms)

Manager, Communications

Tel: +65 6831 3667

Email: Sharon_Chua@stb.gov.sg

Or the STB Media Hotline: +65 9011 2071

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

12 October 2011 – The Singapore Tourism Board (STB) would like to inform the public that Tourist World Travel Services (TWTS) no longer holds a valid Travel Agents (TA) License (TA00587), having ceased its operations and surrendered its TA License to STB on 19th August 2011.

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20 Top International Chefs to Recreate a Taste of Singapore

Press Releases   •   Oct 18, 2011 15:08 SGT

Top chefs from 15 different cities converge in Singapore for a comprehensive introduction to the Singapore food experience

Singapore – October 10, 2011 - The Global Chef Exchange brought together 20 talented international chefs from 15 cities across Europe, US, Middle East, Australia, India, China and Hong Kong from the 4th to 7th of October 2011.

This innovative chef immersion programme is part of the Singapore International Culinary Exchange (SPICE), an integrated initiative jointly organised by International Enterprise (IE) Singapore, SPRING Singapore and Singapore Tourism Board.

The exchange hopes to encourage visiting chefs, including high-profile names such as Alvin Leung from Bo Innovation (Hong Kong); Matt Stone from Greenhouse by Joost (Perth, Australia);Chef Mohamad Kamal Eddine, Executive Chef at Burj Al Arab (Dubai, UAE); Chef Hemant Oberoi, Grand Executive Chef of The Taj Mahal Palace & Towers (Mumbai, India); and Chef Josean Alija from Nerua at the Guggenheim Bilbao (Bilbao, Spain) to incorporate Singapore flavours into their own cooking and to develop original recipes inspired by their Singapore experience.

Global Chef Exchange has given me a good opportunity to understand Singapore food better, which is indeed very inspiring. Being able to understand and experience Singaporean delicacies comes at a very good time because Millennium Knickerbocker in Chicago is launching a ‘Bugis Street’ restaurant early next year. We are planning to feature some of Singapore’s favourite and popular dishes at this outlet, as well as apply Singapore influences to some western dishes. I am looking forward to experimenting with what I have learnt at my restaurant soon,” says Chef Krista Lotesto, Millennium Knickerbocker Hotel from Chicago, USA.

The visiting chefs were given the opportunity to learn, practice and taste a variety of Singapore cuisines through engaging workshops at the Gaggenau Experience Centre. These cooking demonstrations were conducted by renowned local chefs such as Chef Malcolm Lee from Candlenut Kitchen, Chef Willin Low from Wild Rocket and culinary authorities such asPeranakan and Eurasian Chef Damian D’Silva.

The participating chefs were also brought on an educational food trail around iconic food locations such as Chinatown, Tekka Market and Tiong Bahru Market, to take in the smells, sights and flavours unique to Singapore. From street-food to fine dining restaurants, the chefs also had the opportunity to experience the diversity and multicultural influences in Singapore food. Chef Alvin Leung from Bo Innovation, Hong Kong said, “It has been a unique experience for me to learn about Singapore cuisine from its DNA. The sessions have been highly informative and a great exchange of innovation.”

At the start of the programme was a “quick-fire” icebreaker activity that had the chefs whipping up their own interpretation of Singapore-inspired dishes within a span of 45 minutes. This was a prelude to the final showcase at the end of the programme, where the chefs prepared and presented their own Singapore-inspired dishes and creations to a group of Singapore’s F&B industry representatives and media. When asked what activity resonated most with him, Chef Jowett Yu from Ms G’s, Sydney, shared, “One of my most memorable experiences of this trip was the wet market tours. Coming into contact with such a wide variety of fresh local produce really engaged me across all five senses. Apart from that, learning and tasting different Singapore dishes provided a good foundation to incorporating these flavours into my dishes back home.”

“The Global Chef Exchange aims to immerse the visiting chefs into Singapore’s culture and culinary scene. By exposing them to authentic Singapore cuisine and culinary ingredients, we hope to inspire them to create dishes with a distinct Singapore twist, at their own establishments when they return home. This is in line with our continued efforts to showcase and create business opportunities for Singapore’s food industry through SPICE, the Singapore Takeout and other ongoing efforts,” says Ranita Sundramoorthy, Director of Attractions, Dining and Retail of the Singapore Tourism Board.

Chef Karlos Maldonado from NamNam (Copenhagen, Denmark), a soon-to-be-opened Singapore-inspired restaurant in Copenhagen focusing on Singapore street food, which is owned by renowned restaurateur Claus Meyer, elaborated: “The Global Chef Exchange is a very wonderful idea and I hope to do something similar back home as it is a great way to develop the gastronomic scene. Our restaurant, NamNam actually plans to introduce Singapore-inspired cuisine to the world but with a twist, much like how Nobu did with Japanese cuisine. The new restaurant will be challenging but this trip has helped me think about the dishes I would want to create or incorporate into the menu.”

In the very near future, all participating chefs will be introducing two Singapore-inspired dishes at their establishments for at least six months.

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About SPICE

SPICE, Singapore International Culinary Exchange, is an international gastronomic initiative collaboratively fronted by International Enterprise (IE) Singapore, Singapore Tourism Board (STB) and SPRING Singapore. Its mission is to establish Singapore as a global innovative culinary capital and a must-visit food destination, raise international awareness of our most celebrated and exciting culinary names, and make Singapore food an integral part of the global food scene. By profiling the Singapore-based food experience, SPICE facilitates the international growth of Singapore-based food enterprises by offering a platform for them to export, develop, network and gain entry into foreign markets. It showcases the breadth and depth of Singapore cuisine and what the Singapore F&B scene has to offer. SPICE also works to position Singapore as a thriving base for international food business to expand into partnership with local companies.

Activities under the SPICE initiative include the Singapore Takeout and Global Chef Exchange. The initiative will reach nine strategic markets, namely London, Paris, Moscow, New York, Hong Kong, Shanghai, Delhi, Dubai and Sydney.

For more information and latest updates on the various SPICE initiatives, please visit www.yoursingapore.com/spice or connect with us on www.facebook.com/singaporeeats.

 

Presenting Agencies

About International Enterprise Singapore

International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. It spearheads the overseas growth of Singapore-based companies and promotes international trade. With its global network in over 35 locations spanning many emerging markets, the agency connects businesses with relevant Singapore-based companies for their business expansion.

IE Singapore also promotes Singapore as a base for foreign businesses to expand into Asia in partnership with Singapore-based companies. Singapore’s unique advantages of strategic location, stable government, competitive workforce, and pro-business environment make it an ideal launch pad to the region.

Visit www.iesingapore.com for more information.

  

About SPRING Singapore

SPRING Singapore is the enterprise development agency responsible for helping Singapore enterprises grow. We work with partners to help enterprises in financing, capability and management development, technology and innovation, and accessing new markets. As the national standards and accreditation body, SPRING develops and promotes an internationally-recognized standards and quality assurance infrastructure that builds trust in Singapore enterprises, products and services, thereby enabling their global competitiveness and facilitating global trade.

For more information, please visit www.spring.gov.sg

About Singapore TakeoutAs part of SPICE (Singapore International Culinary Exchange) campaign, a new global gastronomic initiative, the Singapore Takeout is a traveling pop-up kitchen on a global tour hitting nine cities.  Singapore Takeout will present unique and exciting Singapore-inspired cuisine to the public. At each city, select Singapore-based chefs will work together with chefs from each of the respective cities presenting dishes inspired by Singapore’s flavours and ingredients.  The SPICE campaign is a joint collaborative effort fronted by Singapore Tourism Board, International Enterprise (IE) Singapore and SPRING Singapore.

Follow the Singapore Takeout journey on www.facebook.com/SingaporeEats

For more information or to inquire for additional hi-res images, please contact the following:

MEDIA CONTACTS

Sheena Cheong

Ate Consulting

Tel: + 65 65920548

E-mail: sheena@ateconsulting.net

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

Singapore – October 10, 2011 - The Global Chef Exchange brought together 20 talented international chefs from 15 cities across Europe, US, Middle East, Australia, India, China and Hong Kong from the 4th to 7th of October 2011.

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A Great Experience Deserves The Spotlight

Press Releases   •   Oct 12, 2011 14:41 SGT

Singapore, 10 Oct 2011 – A total of 82 finalists will be vying for 27 award categories at this year’s Singapore Experience Awards, the most prestigious awards platform in Singapore’s tourism industry.

Organised by the Singapore Tourism Board (STB), the Singapore Experience Awards are the distinctive marks of excellence accorded to recipients who consistently innovate, create and deliver compelling and memorable destination experiences.

Reflecting the vibrancy of our tourism landscape is our diverse mix of finalists, ranging from first-time awards participants such as Mercury Marketing & Communications for Audi Fashion Festival Singapore and The Lo & Behold Group for Tanjong Beach Club, to past awards recipients like the Ritz-Carlton, Millenia Singapore, and the Science Centre Singapore. With finalists such as Osia Bar Restaurant, Mount Alvernia Hospital and Singapore Changi Airport also in the running, this also clearly demonstrates that size does not matter when it comes to delivering a quality experience.  With the requisite desire, passion, and creativity, any truly committed organisation can achieve experiential excellence. A full list of this year’s finalists can be found in ANNEX A.

The task of identifying the best in Singapore’s tourism industry fell to an esteemed panel of judges, comprising local and international professionals in various fields, such as the dining, education, human resources, banking and design consultancy sectors. With their invaluable experiences and industry expertise, our judges have helped to determine who the top providers of quality, holistic experiences truly are.

Nominations went through a stringent and rigourous judging process that included one-on-one interviews, role-playing scenarios, mystery shopping, and site visits. Sharing his judging experience for the Awards is Mr Ian Wilson, Regional Vice President, China and South East Asia of The Fairmont Hotels, “Being part of the judging panel was an enriching and inspiring experience, as it was wonderful to see the deep-seated passion shown by each of our finalists.  It is precisely this drive and passion to excellence that defines our finalists, in their ability to create winning Singapore experiences. We are committed to recognizing such exemplary experience designers as the best in their fields and role models for the industry, in our drive towards service excellence in Singapore’s tourism industry.” 

Award recipients of the Singapore Experience Awards 2011 will be unveiled at a gala presentation ceremony on 17 October 2011 at the Marina Bay Sands, graced by President Dr Tony Tan.

The Singapore Experience Awards is organised in conjunction with TravelRave 2011, and is the first event on the TravelRave calendar. TravelRave is Asia’s mega travel and tourism festival and is a platform for industry leaders, experts and professionals to uncover business opportunities, share insights and best practices, showcase industry innovations and celebrate tourism achievements.

Further Inspiring Experience Creation at the Singapore Experience Conversation

Into its second edition this year is the Singapore Experience Conversation, an exclusive forum organised to inspire continuous innovation and productivity in experience creation.  This forum is an annual highlight to the Singapore Experience Awards and provides an opportunity for experience providers to have an open dialogue about inspirations and challenges arising from an ever-changing consumer landscape.

Themed “Singapore, A City That Inspires”, this year’s Conversation is proud to have as its keynote speaker Mr Claus Meyer, Owner of The Meyers Group and Co-Founder/Co-Owner of the restaurant Noma – awarded the best restaurant in the world by The S. Pellegrino World's 50 Best Restaurants in 2010 and 2011. This will be followed by panel discussions on how experience design can be a competitive strategy in the various tourism industries.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

Singapore, 10 Oct 2011 – A total of 82 finalists will be vying for 27 award categories at this year’s Singapore Experience Awards, the most prestigious awards platform in Singapore’s tourism industry.

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Orchard Road's Flower Totems to Move

Press Releases   •   Sep 15, 2011 11:33 SGT

The Singapore Tourism Board (STB) today launched a public tender to relocate the flower totems on Orchard Road (along the stretch from Forum The Shopping Mall to Liat Towers) to Sentosa. 

Works are targeted to start in mid-October 2011 and slated for completion by end December 2011. During this interim period, the remaining plants will be removed from the totems and canvasses bearing flower motifs will be wrapped around to protect the steel structures.

The flower totems were introduced in 2009 as part of the Orchard Road Mall Enhancement Works and added a dash of colour to the greenery along Orchard Road. However, the flower totems suffered from constant flower pilferage. In July 2009, the initial orchid blooms were replaced by bromeliads but maintaining the plants continued to be a challenge.

STB had explored various avenues to maintain the totems and uphold the overall image of Orchard Road. After consultation with the Orchard Road Business Association (ORBA) and the relevant Tanglin zone stakeholders, as well as considering public feedback, the STB decided to relocate the flower totems. Sentosa will adopt the totems as part of the island’s annual floral festival called Sentosa Flowers, which is traditionally held during the Lunar New Year period. More details will be provided at a later stage.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

The Singapore Tourism Board (STB) today launched a public tender to relocate the flower totems on Orchard Road (along the stretch from Forum The Shopping Mall to Liat Towers) to Sentosa.

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"Request for Business Proposal" Exercise Launched For Chinatown Food Street

Press Releases   •   Sep 06, 2011 09:24 SGT

Singapore Tourism Board (STB) and Chinatown Business Association (CBA) have launched a “Request for Business Proposal” to invite the industry to propose business concepts to enhance and operate Chinatown Food Street.

Chinatown Food Street, located along Smith Street, is unique in being the only al fresco street dining venue in Singapore located within a heritage district flanked by conservation shophouses. It first commenced operations in November 2001. Since then, the business landscape has changed significantly with the area around Chinatown Food Street evolving to feature new retail, dining, residential and hotel developments. In addition, the local dining scene has been enriched with the introduction of many food and beverage concepts including Glutton’s Bay @ Esplanade, Beer Garden @ St James Power Station and Singapore Food Trail @ Singapore Flyer.

Based on feedback received from stakeholders and a retail study surveying 1,000 people conducted by CBA in 2010, there is a need for Chinatown Food Street to be enhanced and improvements to be made, such as more comfort and hygiene as well as a greater variety of food, to increase visitorship.

The STB and CBA have hence launched this Request for Business Proposal as an opportunity for industry players to present options to enhance Chinatown Food Street, so that it continues to be attractive and relevant in today’s context. While envisaged to be a dining paradise, other concepts are also welcomed to make Chinatown Food Street a place where everyone – locals and tourists alike – can enjoy the heritage and ambience of Chinatown.

The Request for Business Proposal will be conducted in two stages. The first pre-qualification stage will close on 7 October 2011.

The public will then have the opportunity to view and provide feedback on the proposals. More details of this public engagement will be provided later.

The business proposals and public feedback received will then by reviewed by an evaluation panel comprising industry experts and members from STB and CBA.

The first pre-qualification stage will not lead to an award but it is a necessary pre-qualifying stage before parties are eligible to participate in the next stage of this Request for Business Proposal where a company will be appointed to operationalise the business proposal and operate Chinatown Food Street.

The Chinatown Food Street enhancement works are expected to start in the second quarter of 2012 if there are compelling proposals received from this round of engagement. Otherwise, CBA and STB will continue working with the industry to draw out better alternatives for the area.

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

Singapore Tourism Board (STB) and Chinatown Business Association (CBA) have launched a “Request for Business Proposal” to invite the industry to propose business concepts to enhance and operate Chinatown Food Street.

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About Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.