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Three Concepts Proposed for Chinatown Food Street Revamp

Press Release   •   Nov 11, 2011 17:55 +08

Public can view travelling exhibition and provide feedback from 11 to 20 November 2011

The Singapore Tourism Board (STB) and Chinatown Business Association (CBA) are inviting members of the public to provide their feedback on three concept proposals submitted for the enhancement of Chinatown Food Street.

They will be able to view the proposed concepts at Kreta Ayer Square in Chinatown from 11 to 15 November and then along the Orchard Road pedestrian mall outside Ngee Ann City from 17 to 20 November. The public can also provide their feedback online at Details are enclosed in Appendix 1.

The STB and CBA had called for a “Request for Business Proposals – Pre-Qualification Stage” from 29 August to 7 October 2011 as part of a two-stage process. Leading now to the second stage that will see the award of the tender, the public is invited to provide feedback on all three concepts to highlight their likes and dislikes of various concept elements and experiences, including architecture, ambience, food concept and activities.

“We understand and appreciate the importance of Chinatown as a cultural and historical precinct, and that improvements have to be made sensitively while leveraging and conserving its heritage value. This stage of public feedback is crucial in determining the face of the enhanced Chinatown Food Street as it will determine the parameters for the final stage of the “Request for Business Proposal,” said Mr Andrew Phua, Director of Precinct Development, STB, “Ultimately, the enhanced Chinatown Food Street needs to leverage the strength of the Chinatown identity and surrounding tenant mix, as well as fulfill the needs and expectations of locals and tourists alike.”

The focus of the concept exhibition will be on the elements and experiences suggested in the submissions but identities of the proposers will not be revealed**. The three concepts for Chinatown Food Street are varied and includes enhancement of the outdoor street stalls and the conservation shophouses flanking the street (see Appendix 2 for details and images). For example, one proposal creates a nostalgic atmosphere with ornate Chinese decor, another fuses tradition and modernity to incorporate contemporary stylishness while the third takes on the outdoor beer garden concept, with artistic vibrancy displayed through the creative use of lighting. Even the dining experiences proposed vary, with one concept suggesting a focus on traditional Chinese dialects and another reflecting the wider multi-cultural character of Singapore, with cuisine from other ethnicities. Another has proposed to augment with traditional snacks such as Chinese dumplings (bak chang), Kachang Puteh, and Kueh Tu Tu.

Mr Wong Chi Keong, Chairman, Chinatown Business Association, said, “The face of Chinatown has changed over the years, even from when the Chinatown Food Street was first launched in 2001. There are now new retail, dining, residential and hotel developments. This is thus a timely and excellent opportunity for the Chinatown Food Street to develop to complement these changes.”

Mr Phua added, “In the weeks ahead, CBA and STB will also be conducting various in-depth focus group discussions with the public and various industry and public stakeholders for deeper insights to be drawn. This will further ensure the reach and depth of the feedback received. We have endeavoured to showcase the exhibition in highly accessible public places like Chinatown and Orchard Road, and hope that the public will take some time to visit and share their views.”

All public feedback received as well as the business proposals themselves will be duly reviewed by an evaluation panel (comprising of members from the industry, STB, CBA and relevant agencies) and factored into the parameters of the next stage.

The second appointment stage will be launched if there is positive overall public feedback and sentiment towards the enhancement of Chinatown Food Street. A company will then be appointed by the second quarter of 2012 to operationalise the business proposal and operate Chinatown Food Street, with enhancement works expected to start in the third quarter of 2012.

For more information, please visit


 ** Note to media: Please refrain from seeking out and naming the companies who submitted proposals as this may affect public opinions and jeopardise the concept proposer’s chances of selection.


For enquiries, please contact:


Serene Koh

Assistant Manager, Communications

Singapore Tourism Board

Tel: +65 6831 3813


Victor Ong

Business Development Manager

Chinatown Business Association

Tel: +65 6372 0478



Or the STB Media Hotline: +65 9011 2071

About Chinatown Business Association (CBA)

Chinatown Business Association (CBA) is set up by a group of passionate Chinatown stakeholders drawn from a cross-section of business leaders, grassroots leaders, Chinese clan associations, hoteliers, hawkers, retailers, and more. We are a non-profit organisation serving and promoting the business and community interest of stakeholders in Chinatown. For more information, please visit

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors.  Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore.  The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

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