Media no image

Smaato Releases Industry's First Mobile Advertising Price Index

Press Releases   •   Jun 28, 2012 14:34 SGT

Smaato Inc., the leading mobile supply side platform and mobile ad exchange, today releases its latest mobile advertising pricing guide, the Smaato Index, for app developers and mobile advertisers.

Powered by extensive analytics and a robust pricing engine, the Smaato Index offers real-world metrics to help focus mobile advertising efforts. The Smaato Index helps both advertisers and app developers navigate the complex mobile advertising landscape. For app developers, the Smaato Index helps achieve the highest Average Revenue per User (ARPU). For advertisers, it helps to cost-effectively target the right countries.

"Smaato helps customers gain data-driven decision-making capabilities," said Ragnar Kruse, co-founder and CEO of Smaato. "With our international customer base of over 55,000 application developers and relationships with over 80 ad networks, we measure what's happening in real-time. The Smaato Index provides insight on where to spend ad budgets effectively and where publishers can make the most revenue."

This graphic of the Smaato Index for Q1 2012 represents a percentage of the eCPC average per country by ad network using the U.S. as a baseline of 100 for the overall index.

(Photo: http://photos.prnewswire.com/prnh/20120628/SF32244-INFO-a

Comparing Q4 of 2011 to Q1 of 2012, market volume significantly increased by 26%. This highlights the rapidly expanding mobile advertising market. Due to strong advertiser demand during the end-of-year holiday season, eCPC in Q4 2011 was 30% higher than in Q1 2012.

Regional Insights

(Photo: http://photos.prnewswire.com/prnh/20120628/SF32244-INFO-b)  

European markets like Germany, United Kingdom, France and Italy should be an important part of any app developer's monetization strategy. In fact, the index reveals that Italian users have a particularly high affinity for mobile advertising in both apps and mobile websites. In addition, Scandinavia's high smartphone penetration and low index score makes it an attractive market for advertisers.

According to Kruse, "The Smaato Index indicates that app developers can now make more money in Western Europe than in the U.S. While for advertisers, the U.S. is now an incredible bargain as they can reach 30% of the U.S. market through smartphones at 30% lower cost than in Western Europe."

With higher smartphone penetration, the Oceania marketplace is growing, therefore providing exciting monetization potential. India and China combined now have as many smartphones as the U.S., making these countries compelling mobile marketplaces. For instance, in China, mobile is becoming the standard for savvy shoppers to search for products and deals.

"Mobile advertising dynamics are quickly evolving in 2012. Rapid smartphone adoption in the U.S. means advertisers will be able to reach 50% of the US population at Christmas 2012 through mobile advertising. Smaato's Index gives app developers the business intelligence needed to make the most revenue," concluded Kruse.

 

The Smaato Index Q1 2012 reveals market volume increases by 26%

Read more »
Media no image

Smaato Issues Groundbreaking Mobile Advertising Price Index

Press Releases   •   Jun 28, 2012 14:23 SGT

Powered by extensive analytics and a robust pricing engine, the Smaato Index offers real-world metrics to help focus mobile advertising efforts. The Smaato Index helps both advertisers and app developers navigate the complex mobile advertising landscape


For app developers, the company boasts, the Smaato Index “helps achieve the highest Average Revenue per User (ARPU). For advertisers, it helps to cost-effectively target the right countries.”
“Smaato helps customers gain data-driven decision-making capabilities,” comments Ragnar Kruse, co-founder and CEO of Smaato. “With our international customer base of over 55,000 application developers and relationships with over 80 ad networks, we measure what’s happening in real-time. The Smaato Index provides insight on where to spend ad budgets effectively and where publishers can make the most revenue.”

Smaato – a mobile supply side platform and mobile ad exchange – boldly went where few in mobile advertising have dared to go before. On Thursday, the organization released a mobile advertising pricing guide called the Smaato Index for app developers and mobile advertisers.

Read more »
Media no image

Smaato Reveals Inclusive Growth in Asian Mobile Advertising Market

Press Releases   •   Jun 25, 2012 14:19 SGT

Mobile advertising in Asia is set to realize its potential and tap into a landmark 1.11 billion app user market in 2015, twice as huge as compared to 2012. This growth is precipitated by the rise of smartphone ownership and mobile internet users. As highlighted by a new white paper commissioned by Smaato, one in five mobile users will own a smartphone by end of 2013, with mobile internet user market hitting the one billion mark by 2014.
 
This increase in the number of app users and smartphone owners is inducing a change in the mobile advertising market. Besides big brands that typically drive such growth with their large marketing budgets, smaller brands and mobile content companies, such as app developers, are also entering the scene. App developers can now be both advertisers themselves, to attract crowds to their apps, and content publishers, who monetize their apps by selling ad spaces within these apps.
 
This trend signals a shift toward a more levelled playing field for app developers and advertisers of all sizes. Such inclusive development of the mobile advertising market can be attributed to sophisticated mobile advertising technologies available these days that lower the barriers of entry for smaller brands and app developers.
 
One such technology is SOMA™, the largest mobile ad monetization platform, offered by Smaato. SOMA™, also known as “Smaato’s Open Mobile Advertising Platform”, allows advertisers and app developers to leverage its extensive market presence of more than 80 ad networks and 50, 000 developers in over 230 countries. SOMA™ optimizes more than 40 billion ad requests each month, and connects advertisers to developers whose apps can offer them relevant audiences. Advertisers are informed of actual audience statistics while app developers determine the pricing and availability, all of which takes place on SOMA™’s Real-Time Bidding (RTB) Platform. This not only yields transparency but also economic efficiencies for both the seller and bidder. App developers can better monetize and attract eCPM for their inventories by adjusting pricing based on bidding trends, while advertisers can optimize their ad spend to maximise ROI.
 
“Asia’s growth momentum is bound to pick up with the decreasing cost of smart devices and the development of telecommunication infrastructure alongside the next wave of 4G mobile standards,” said Smaato Managing Director of Asia Pacific, Marcus Tan. “Smaato is dedicated to constantly innovate and deliver the best mobile advertising technologies to Asia through our global connections, to actualize mobile advertising’s largest value in Asia.”
 
Other key highlights of the white paper, Asia’s Mobile Advertising Marketplace Has Gone Full Circle, commissioned by Smaato with latest research released by mobileSQUARED:

  • Mobile subscription in Asia will amount to 2.57 billion in 2012, equivalent to one-third of world’s population.
  • Mobile banner ad spend will increase to US$ 2.6 billion in 2015 from US$ 1.85 billion in 2012.
  • Number of app users will rise to 1.11 billion by the end of 2015, equivalent to 32% of total mobile subscriptions and 77.6% of mobile internet users.
  • Approximately 16% of mobile advertising campaigns in Asia are rich media-based campaigns, with a few countries such as Australia and Japan, whose mobile advertising campaigns are 40-45% rich media-based.
  • The click-through rate of rich media-based mobile advertising campaigns is approximately 0.8%, at least double that of standard mobile banner ad campaigns.

The white paper is available for download at http://www.smaato.com/whitepaper/
 
About Smaato, Inc. 
 
Smaato provides a one-stop shop to mobile app developers to maximize mobile advertising revenues. Smaato provides Ads for Apps, and operates the leading mobile advertising optimization platform. More than 50,000 fast-growing app developers and publishers use Smaato to monetize their content in over 230 countries.
 
Smaato's unique feature is the aggregation of 80+ leading ad networks and DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers, app developers and operators) and 3rd party ad technology providers.
 
Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a "company to watch in 2010" by Financial Analyst company GP Bullhound, among other awards.
 
Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato's European office is in Hamburg, Germany and the Asia-Pacific team works out of Singapore.

New white paper reveals developers and brands as driving forces of growth and projects mobile advertising revenue to double to US$ 6.21 billion in 2015

Read more »
Media no image

Smaato is Sponsoring Women in Wireless San Francisco Roundtable

Press Releases   •   Jun 16, 2012 11:42 SGT

Women in Wireless San Francisco Roundtable brings top agencies and advertisers in this key networking event to address the question of privacy. What is done with information gathered from our mobile devices is a pressing topic today. Apple’s deprecation of commonly used device IDs (UDIDs) has led to many in the industry wondering what their next move is and how can tracking exist in the realm of privacy protection.

Join us at Women in Wireless for an industry roundtable where mobile experts from each side of the industry speak about the challenges of privacy in mobile creates an impact in businesses and brands today.

RSVP today at Eventbrite here.

Women in Wireless Roundtable:

  • Wednesday, June 27, 2012
  • 6:30 PM to 9:00 PM (PT)
  • San Francisco, CA

Women in Wireless is a nonprofit organization that empowers and develops female leaders in mobile and digital media through inspirational panels and webinars, leadership development, mentoring and networking. For more information about Women in Wireless click here.

Women in Wireless Roundtable Speakers:

  • Brittany Hebb, Mobile Lead, PhD
  • Carrie Coffee, VP of Sales, Mojiva
  • Clay Shipman, Director of Brand Solutions, Hipcricket
  • Ragnar Kruse, CEO, Smaato

Join us at Women in Wireless for an industry roundtable where mobile experts from each side of the industry speak about the challenges of privacy in mobile creates an impact in businesses and brands today.

Read more »
Noomyy2zpnv0s4aiabzpg

Smaato Singapore has MOVED!

Press Releases   •   May 28, 2012 17:11 SGT

Smaato Singapore, the headquarters for the Asia Pacific region has moved! We are now at 333 North Bridge Road.

0nvat9ghj3rizfxysr33a

New iOS SDK Compatible with UDID Privacy Policy from Apple

Press Releases   •   Apr 25, 2012 18:04 SGT

Gytutcqak1n5xabnpnl9w

Smaato’s VP Strategy at Singapore Mobile Show 2012

Press Releases   •   Apr 16, 2012 17:36 SGT

Emo2urctxwmgxcruqp2kg

Smaato Powers Ahead with Record Growth

Press Releases   •   Feb 24, 2012 18:09 SGT

Contacts 1 contact

  • Press Contact
  • Marketing and PR Lead, APAC
  • adeline@smaavctozb.cqxikvdom
  • +65 8189 8196

About Smaato

Ads for Apps and Mobile Websites

Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 50,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries with advanced realtime optimization features (RTB) and rich media ad formats.

SOMA’s unique feature is the aggregation of 80+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a “company to watch in 2010” by Financial Analyst company GP Bullhound, among other awards.

Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

Address

  • Smaato
  • 333 North Bridge Road
  • 188721 Singapore