Blog posts

Toyo Tires on Global PR: 3 challenges and solutions

Mar 02, 2015 11:40 SGT Mynewsdesk Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.

Influencer Relations: 5 Steps to Getting Started

Feb 25, 2015 11:24 SGT Mynewsdesk 1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

Feb 03, 2015 11:16 SGT Mynewsdesk The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?

Dec 30, 2014 03:16 SGT Digital Influence Lab To save you the hassle of both having to find and choose between the many available tools on the web, we've removed the guesswork for you and compiled the top 100 tools for digital marketing we are sure you’ll find useful. Ranging from email marketing software, to customer relationship management, to virtual team collaboration, these tools can help you be a more powerful digital marketer.

Dec 30, 2014 03:09 SGT Digital Influence Lab The holiday season is one of the best times of the year to market your brand and business. With so many companies out there attempting to make use of this festive period, getting your brand and business noticed by consumers can be a challenge. As such, it is essential to have a great digital marketing campaign to stand out of the crowd.

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

Nov 21, 2014 12:03 SGT Mynewsdesk An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.

Do you know Catherine? Meet the talented PR Manager in 'Walk & Talk'

Nov 07, 2014 12:15 SGT Mynewsdesk Do you know Catherine? It's Monday and Catherine is helping her colleagues with their communications and PR problems. She keeps her cool and helps out, epitomising how it might feel when a communicator is at the top of their game...

Your press release did not make headlines..Journalists tell you what really matters

Nov 03, 2014 12:30 SGT Mynewsdesk What makes a good story for Forbes, the grandfather of publishing? How does Asia's leading News Broadcast Channel engage emotionally with its audience? Press releases - Are they still relevant? Our media panel shares their views.

9 PR Horror Stories : Halloween Special

Oct 31, 2014 10:05 SGT Mynewsdesk As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption.

Top 5 tips on the social art of influencer relations

Oct 08, 2014 12:30 SGT Mynewsdesk David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.