Blog posts

Top 5 tips on the social art of influencer relations

Oct 08, 2014 12:30 SGT Mynewsdesk David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

PR has moved: This is where we tell our story, with no pretence - #brandnewsroom

Sep 29, 2014 16:09 SGT Mynewsdesk 100 communicators joined us online with @robertalmqvist & @maxtb last week. Here's what you missed.

The Rise of the Brand Newsroom is now in Japanese!

Sep 25, 2014 10:33 SGT Mynewsdesk Look no further! We have now translated the rise of the brand newsroom white paper into Japanese.

Strategic mobile library development - a report from UCD Library, Ireland

Sep 22, 2014 14:41 SGT Swets Bringing the academic library to mobile users is a complex process. Read how a project team from UCD Library in Ireland tackled the problem and built an app that met user expectations.

Journalist of the month: Think of yourself as a newsmaker and the journalist as a curator

Sep 05, 2014 10:00 SGT Mynewsdesk This month, we talk to Asha Phillips, founder of the social media news consulting firm Verily Media. She shares with us her views on how the industry has changed in the past decade when she first started as a journalist and some tips for communicators.

Practice Makes Perfect - Atos Puts On Another Game-Changing Performance at the Nanjing 2014 Youth Olympic Games

Sep 03, 2014 09:08 SGT Atos in APAC Chief IT Integrator Atos successfully completed the IT operations for the Nanjing 2014 Youth Olympic Games. During Nanjing 2014, Atos also unveiled a number of technology firsts and innovative technology initiatives that will transform the digital future for sports. Read on for more details and look out for Atos press release for the closing of Nanjing 2014 Youth Olympic Games.

VIP Guests Tours the Nerve Centre of Nanjing 2014 YOG

Aug 27, 2014 08:30 SGT Atos in APAC VIP guests were given exclusive access to the Technology Operations Centre for Nanjing YOG, where they experienced first hand the behind-the-scenes technologies that power performance at the Nanjing Youth Olympic Games.

Don't Miss the Final 3 Days of Sporting Actions from Nanjing 2014 YOG LIVE on

Aug 25, 2014 08:30 SGT Atos in APAC There has been an unprecedented amount of live coverage on made possible by the breakthrough Olympic Video Player developed by Atos. Tune in to the last three days of Nanjing 2014 YOG at or download the mobile app for a user experience far from the ordinary.

Does native advertising have a future?

Aug 22, 2014 10:00 SGT Mynewsdesk Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

The good old days of PR are over..6 'C's to review strategy

Aug 20, 2014 09:00 SGT Mynewsdesk How should companies review their PR efforts and kickstart a brand newsroom strategy online? Here is a 6 ‘Cs’ plan to build a content hub for greater engagement and share-of-voice.