Blog posts

4 ​Technology Trends That Will Transform PR & Comms in 2017

4 ​Technology Trends That Will Transform PR & Comms in 2017

Mar 23, 2017 09:28 SGT

Technology is essential to the implementation of any modern PR strategy. More than 85 p...

How To Choose The Right PR Tools For Your Business Goals

How To Choose The Right PR Tools For Your Business Goals

Mar 13, 2017 11:28 SGT

Mastering one technology is a challenge, particularly given their ever-changing nature....

Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Feb 22, 2017 10:15 SGT

2016 - not really a year we want to dwell on - but looking back at the content you crea...

Using Mynewsdesk to support inbound tourism goals

Using Mynewsdesk to support inbound tourism goals

Feb 16, 2017 09:29 SGT

How can communications support inbound tourism goals? Japanese railway company, Tobu Ra...

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Jan 23, 2017 15:40 SGT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start...

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Jan 19, 2017 11:30 SGT

The first thing to do when preparing for a crisis that might hit you is to decide what ...

8 New Year's Resolutions For PRs & Content Creators

8 New Year's Resolutions For PRs & Content Creators

Jan 09, 2017 10:38 SGT

As the festivities fade and the dust settles on another year, many of us have vowed to ...

Influencer relations - The easy way to get an audience

Influencer relations - The easy way to get an audience

Dec 22, 2016 12:05 SGT

Due to the proliferation of channels consumers can access to read or watch content, ind...

A quick intro to Digital PR

A quick intro to Digital PR

Dec 13, 2016 17:38 SGT

We live in a noisy world. With so many sources of information, education, entertainment...

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Oct 26, 2016 10:38 SGT

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a ...