Blog posts

How this influencer is shaping the future of journalism

May 14, 2015 13:00 SGT Mynewsdesk A force to be reckoned with in the future of journalism. Step aside, broadcast vans, bulky cameras and satellite dishes. Revolutionising the way of reporting news, Tim became notoriously known in 2011 for his use of social media, drones & mobile technology to livestream the Occupy Wall Street protests.

Youtube - a generation of influencers. What can we learn from them?

May 12, 2015 15:36 SGT Mynewsdesk What the Youtube generation reveals about the state of communications - People want to participate - What barriers? (Visual) Entertainment transcend cultures & borders. - YouTube stars more influential than mainstream celebrities?

How Mynewsdesk Created Internet History

Apr 16, 2015 11:30 SGT Mynewsdesk Last month, Reddit described the latest campaign we have run at Mynewsdesk as being “part of internet history”. Here's our take on journey towards this little piece of "internet history".

How to Make Data Journalism Work for You at the Newsroom

Apr 01, 2015 16:23 SGT Digital Journalism World

Mar 31, 2015 11:36 SGT Mynewsdesk On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.

Are Robots taking over Journalism?

Mar 16, 2015 16:35 SGT Digital Journalism World

How do you sustain a great online newsroom?

Mar 13, 2015 10:38 SGT Mynewsdesk Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

Toyo Tires on Global PR: 3 challenges and solutions

Mar 02, 2015 11:40 SGT Mynewsdesk Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.

Influencer Relations: 5 Steps to Getting Started

Feb 25, 2015 11:24 SGT Mynewsdesk 1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

Feb 03, 2015 11:16 SGT Mynewsdesk The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?