Blog posts

How to Make Data Journalism Work for You at the Newsroom

Apr 01, 2015 16:23 SGT Digital Journalism World

Mar 31, 2015 11:36 SGT Mynewsdesk On 11 March 2015, about 50 communicators and brand decision makers were gathered at the seminar, "Leverage on Content Licensing for Better Digital PR". Yew Kuin covered topics on copyright law, while Julia discussed the use of licensed content in the brand content strategy.

Are Robots taking over Journalism?

Mar 16, 2015 16:35 SGT Digital Journalism World

How do you sustain a great online newsroom?

Mar 13, 2015 10:38 SGT Mynewsdesk Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

Toyo Tires on Global PR: 3 challenges and solutions

Mar 02, 2015 11:40 SGT Mynewsdesk Toyo Tires recently launched viral campaign “ AC Milan vs. Super Car”. Here are 3 challenges the brand faced when it came to Global PR, and how they overcame them.

Influencer Relations: 5 Steps to Getting Started

Feb 25, 2015 11:24 SGT Mynewsdesk 1. Measure 2. Focus 3. Collaborate. 4. Invite creativity 5. Be transparent.

How does an influencer look like?

Feb 03, 2015 11:16 SGT Mynewsdesk The explosion of social media has democratised communications. It has levelled the playing field, offering everyone the opportunity to become an influencer. Wait..what exactly is an influencer?

Dec 30, 2014 03:16 SGT Digital Influence Lab To save you the hassle of both having to find and choose between the many available tools on the web, we've removed the guesswork for you and compiled the top 100 tools for digital marketing we are sure you’ll find useful. Ranging from email marketing software, to customer relationship management, to virtual team collaboration, these tools can help you be a more powerful digital marketer.

Dec 30, 2014 03:09 SGT Digital Influence Lab The holiday season is one of the best times of the year to market your brand and business. With so many companies out there attempting to make use of this festive period, getting your brand and business noticed by consumers can be a challenge. As such, it is essential to have a great digital marketing campaign to stand out of the crowd.

280k readers & 54,000 instagram followers, Blogger tells you how to pitch to him

Nov 21, 2014 12:03 SGT Mynewsdesk An experimentation which made him one of Asia's most popular bloggers and social media influencers. He tells you how to pitch to him.