Blog posts

What Top Technology Brands taught us about Influencer Relations..

Nov 18, 2014 15:00 SGT Mynewsdesk How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

Twitter's International Marketing Director for APAC, MENA, Canada on ASEAN: "Conversations over campaigns"

Jul 23, 2014 11:00 SGT Mynewsdesk Frederique Covington-Corbett (Twitter's international marketing director for APAC, MENA, Canada) believes that brand should target moments, not markets, to appeal to the increasingly younger ASEAN demographic.

"Small Data": buzzword for 2014?

Jan 15, 2014 10:02 SGT Mynewsdesk How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights.

Which Superhero are YOU? Tell us and win a Christmas gift from us!

Dec 01, 2013 11:41 SGT Mynewsdesk Have you ever wished that you could be a Superhero to help those in need? We’d like to hear from you! Tell us and the top entry will win a $50 Crazy Elephant dining voucher. Other entries will also stand to win Coffee Bean Gift cards, perfect for the cold and rainy season! Be as creative and original as you want! ;)

Should Brands & PR Departments kill the press release? Well..

Nov 22, 2013 11:57 SGT Mynewsdesk Armed with a mission to "kill press releases", Coca-Cola's Ashley Brown believes that companies should ditch corporate releases and start becoming their own media. Should PR departments start taking his advice?

Share Your Stories on LinkedIn from Your Newsroom

Nov 08, 2013 14:00 SGT Mynewsdesk Automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. Publish their stories to multiple social channels, Facebook, Twitter and LinkedIn, within the ease of one click.

Share the scare. Scary Halloween PR Stunts

Nov 01, 2013 10:16 SGT Mynewsdesk This year, the talk of town has been about outrunning zombies at Race the Dead, to estranged encounters with evil sisters at Universal Studios' Horror Nights. How were your experiences? We scoured around online and found some of the scariest PR Halloween PR stunts from all over the world. Share the scare here.

Meet Changi Airport's Changi Experience Agents: When the solution finds you #TellYourStory

Oct 29, 2013 09:46 SGT Mynewsdesk If you ever find yourself lost or looking for help in Changi Airport, don’t be surprised if you find a lady dressed in a cheery, bright fuchsia pink blazer (or a guy decked in a smart, purple blazer) walking up to you. Known as the Changi Experience Agents (CEAs), they are definitely aptly named as the airport places utmost importance on each passenger’s experience in the airport.

Marketing Executive needed to fill role in fast-growing digital MNC

Oct 23, 2013 16:50 SGT Mynewsdesk Are you a brave, open, web enthusiast with an interest in the world of communications and digital media? We are currently seeking a candidate to fill the role of Marketing Communications Assistant / Executive. At the Mynewsdesk Singapore office, you will be immersed in the world of modern public relations and digital media in an environment where you can grow, develop and have fun!

Social Media and the Brand Newsroom: What it means for brands and media

Oct 23, 2013 16:08 SGT Mynewsdesk The advent of social media along with digital technology has irrevocably changed the way PR works and how communication is like between brands and media. Digital has without a doubt, brought along (quite literally) a world of possibilities. Brands no longer have to depend solely on traditional media to get their news out; with digital media, they can be their own media company.