Blog posts

What Top Technology Brands taught us about Influencer Relations..

Nov 18, 2014 15:00 SGT Mynewsdesk How do firms in the consumer-driven tech industry engage their net-savvy audience? Mynewsdesk studied the newsrooms of Top 70 Technology Brands, and came up with 5 tips on how you can improve your brand communications.

From newsroom to media coverage - Evorich Flooring

Jun 16, 2014 11:00 SGT Mynewsdesk How is Evorich Flooring utilising their newsroom to get the media coverage that they want.

Getting a better insight into your PR efforts with analytics

May 29, 2014 10:00 SGT Mynewsdesk Where are the visitors to your website coming from? Are they finding what they are looking for, or are they getting frustrated and leaving?

5 new rules of Marketing & 3 steps to take in response to Facebook's slash in organic reach

Apr 30, 2014 15:32 SGT Mynewsdesk What are the new rules of Marketing? How do you boost communications? How should you respond to Facebook's slash in organic reach? Hear from Mynewsdesk's Chief Operating Officer, Jonathan Bean, who shared his views at the Internet & Mobile Show Asia.

10 Steps to build your brand newsroom, before getting to top of Google search.

Apr 09, 2014 09:00 SGT Mynewsdesk Can the media find relevant information to supplement their story? With changes in Google’s algorithms, brands must do more than just optimizing their content for search. Before getting on the top of search results, one must first know how to build a brand newsroom. Here are 10 key moves that will help build your brand newsroom to it fullest potential.

"Small Data": buzzword for 2014?

Jan 15, 2014 10:02 SGT Mynewsdesk How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights.

Which Superhero are YOU? Tell us and win a Christmas gift from us!

Dec 01, 2013 11:41 SGT Mynewsdesk Have you ever wished that you could be a Superhero to help those in need? We’d like to hear from you! Tell us and the top entry will win a $50 Crazy Elephant dining voucher. Other entries will also stand to win Coffee Bean Gift cards, perfect for the cold and rainy season! Be as creative and original as you want! ;)

Should Brands & PR Departments kill the press release? Well..

Nov 22, 2013 11:57 SGT Mynewsdesk Armed with a mission to "kill press releases", Coca-Cola's Ashley Brown believes that companies should ditch corporate releases and start becoming their own media. Should PR departments start taking his advice?

Share Your Stories on LinkedIn from Your Newsroom

Nov 08, 2013 14:00 SGT Mynewsdesk Automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. Publish their stories to multiple social channels, Facebook, Twitter and LinkedIn, within the ease of one click.

Share the scare. Scary Halloween PR Stunts

Nov 01, 2013 10:16 SGT Mynewsdesk This year, the talk of town has been about outrunning zombies at Race the Dead, to estranged encounters with evil sisters at Universal Studios' Horror Nights. How were your experiences? We scoured around online and found some of the scariest PR Halloween PR stunts from all over the world. Share the scare here.