Press Releases

Return Over Time (R.O.T) is a Better Measurement of Marketing

Mar 10, 2015 20:29 SGT Jack And Chaz Asia Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success

Social Media Marketing for Luxury Products

Mar 10, 2015 19:37 SGT Jack And Chaz Asia In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury status of the brands.

5 Great Ways of Content Channeling

Mar 10, 2015 10:29 SGT Jack And Chaz Asia Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling!

The Risks and Benefits of Unbranding Your Brand

Mar 09, 2015 19:00 SGT Jack And Chaz Asia The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. Unbranding the brand is a highly risky move but just like any high risk investment, it will also come with high amount of benefits.

4 Ways Content Marketing Helps B2B Businesses?

Mar 09, 2015 09:03 SGT Jack And Chaz Asia Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways how content marketing can help the B2B companies:

7 Things Marketing is NOT Selling

Mar 08, 2015 19:00 SGT Jack And Chaz Asia ​Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson.

With Social Media – Customers Can Make or Break Your Brands

Mar 08, 2015 09:05 SGT Jack And Chaz Asia Integrity is the most important factor for any business today in the age of social media and very fast communication. The sad truth is that, not everyone gets it. There will still be cases of companies’ staff misrepresenting themselves and making their customers unhappy or angry about the companies. Some customers may further voice out their grievances or anger on Social Media!

8 Rules for Brand Sustainability

Mar 07, 2015 19:00 SGT Jack And Chaz Asia A sustainable campaign takes note of the brand status in the present stage as well as in the long term, while the so called “ONE” campaign happens only for the short term. It is important for us to understand the current realistic situation of their brands,, the current competitive landscape, and what are the ways they can do to reach brand sustainability 2 years, 5 years or 10 years from now.

7 Tips to Grow Your Reputation Using Linkedin

Mar 07, 2015 09:00 SGT Jack And Chaz Asia Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual.

Will Facebook Marketing Reach Saturation Point?

Mar 06, 2015 19:00 SGT Jack And Chaz Asia We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore.