Press Releases

3 Simple Tips From Business to a Brand in 3 Years Time

3 Simple Tips From Business to a Brand in 3 Years Time

Apr 02, 2015 13:58 SGT
We need to understand first what happens if your business is not a brand? If your bu...

6 Reasons Why Promotion Can Kill Young Businesses

6 Reasons Why Promotion Can Kill Young Businesses

Apr 01, 2015 14:06 SGT
“Promotion is the key to get more business!” Unfortunately, promotion is not realist...

Value is Key to Social Media Success

Value is Key to Social Media Success

Mar 31, 2015 13:39 SGT
To be successful in social media, we need to add value. What consumers want to see in a...

95 Percent of Small Businesses Failed on Social Media

95 Percent of Small Businesses Failed on Social Media

Mar 11, 2015 07:32 SGT
This is not a sweeping statement. 95% of small businesses, whether they are B2C (Busine...

Return Over Time (R.O.T) is a Better Measurement of Marketing

Return Over Time (R.O.T) is a Better Measurement of Marketing

Mar 10, 2015 20:29 SGT
Return over time (R.O.T) is a better measurement of marketing success than Return on In...

Social Media Marketing for Luxury Products

Social Media Marketing for Luxury Products

Mar 10, 2015 19:37 SGT
In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes ...

5 Great Ways of Content Channeling

5 Great Ways of Content Channeling

Mar 10, 2015 10:29 SGT
Having good original content is something that will vastly differentiate your brand fro...

The Risks and Benefits of Unbranding Your Brand

The Risks and Benefits of Unbranding Your Brand

Mar 09, 2015 19:00 SGT
The PR and branding team of Thailand tourism board last year had kicked off successfull...

4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses?

Mar 09, 2015 09:03 SGT
Companies that are business-to-business (B2B) by nature will have to market their brand...

7 Things Marketing is NOT Selling

7 Things Marketing is NOT Selling

Mar 08, 2015 19:00 SGT
​Marketing is NOT selling. However, some companies may still get confused between the t...