Press Releases

Social Media is Word of Mouth Marketing. As Simple as That.

Mar 16, 2015 20:00 SGT Jack And Chaz Asia Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media. It is not about one to many people, but it is about one to one. Throw Away Mass Advertising Mindset

SIA and CAG extend successful Changi Transit Programme partnership

Mar 16, 2015 12:00 SGT Singapore Changi Airport Under the extension of the Changi Transit Programme to 31 March 2016, Singapore Airlines or SilkAir customers who transit through Changi Airport on either carrier can redeem a Changi Dollar Voucher (CDV) of $20 or $40 value, depending on their point of origin. Customers who are connecting on select Air New Zealand-operated flights to or from Auckland can also redeem the CDV.

7 Qualities of Top 3% Brands in the World

Mar 16, 2015 11:49 SGT Jack And Chaz Asia “How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously.

Mar 16, 2015 08:01 SGT PwC Singapore PwC Singapore today announced the launch of a new Cyber Security Centre of Excellence, which will be headed in Singapore by Vincent Loy, Cyber Leader, PwC Singapore.

3 Mind-Boggling Facts About Social Media for Business

Mar 13, 2015 19:00 SGT Jack And Chaz Asia Social media to businesses today should be an integral part of their marketing campaigns. These 3 mind-boggling and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.” (Source: Buzzfeed) What it means to your business, is that your consumers are on social media most of the time.

Why Do Brands Need Enemies?

Mar 13, 2015 11:10 SGT Jack And Chaz Asia A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with wits and strategies for the top market share in the industry.

​On-demand Cleaning portal Helpling acquires Spickify - establishes market leadership in Singapore

Mar 13, 2015 10:29 SGT PReciousCommunications Helpling, the leading global online platform for professional cleaners, announced today the acquisition of its local competitor Spickify. The move will establish Helpling as the largest player for on-demand household services in Singapore. The Spickify trademark will be rebranded as Helpling with immediate effect.

95 Percent of Small Businesses Failed on Social Media

Mar 11, 2015 07:32 SGT Jack And Chaz Asia This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. We had gone through and studied a random sample size of a hundred and fifty Singapore companies by studying their Facebook business pages and other social media pages (if any).

Return Over Time (R.O.T) is a Better Measurement of Marketing

Mar 10, 2015 20:29 SGT Jack And Chaz Asia Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much better than ROI especially in internet and social media marketing where there are statistics to measure. Why R.O.I is not a Good Indicator of Marketing Success

Social Media Marketing for Luxury Products

Mar 10, 2015 19:37 SGT Jack And Chaz Asia In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury status of the brands.