Tan & Brown Goes Digital

Press Release  •  Aug 10, 2011 12:49 SGT

Tan & Brown Goes Digital

 

Tan & Brown is an indie luxe handbag and accessories label dedicated to quality craftsmanship and specialising in exotic skins and limited edition pieces.

 

The label has embraced social media as a way to personally interact with fans and the fashion community. Create your own Polyvore style file with one of Tan & Brown’s pieces, read about the designers’ travels and creative inspiration on Twitter or Tumblr; watch behind the scenes footage, keep up to date and shop online via Facebook.

http://www.tanandbrown.com

 

Website

The Tan & Brown website is a user - friendly online store and a place where customers can further interact with the brand.

 

The website is fully integrated with Tumblr, Facebook and Twitter. Creating an easy to connect environment with easy share options. To make it easy for fans to interact in one place, Tan & Brown has created a page on their site called BACKSTAGE PASS http://www.tanandbrown.com/backstage-pass.html

 

YouTube

Tan & Brown’s YouTube video shows behind the scenes footage of the P.S. I Love You photo shoot. Set to music by Adele, the video has had hundreds of views and continues to be of interest to fans.  This video is viewable on Facebook, Tumblr and on Tan & Brown’s website.

http://www.youtube.com/watch?v=83TeV_8tYpU&feature=player_embedded

 

Polyvore

With the introduction of the Polyvore Mini Editor connected to each product, Tan & Brown offer further brand interaction giving fans the tools to “START STYLING” using the bags and other luxury clothing and accessories to express their own style.

Mini Editor Example: http://www.tanandbrown.com/miss-tan/minxy-martini-iridescent-black-limited-edition.html

 

Twitter

Through the Twitter handle, @missTANandBROWN, fans are able to connect and speak directly to the creators and receive “behind the scenes” updates from Tan & Brown.

Twitter:  https://twitter.com/ - !/missTANandBROWN

 

 Tumblr

The Tumblr handle, @missTANandmrBROWN, is a mood board of colour and fashion, communicating what is inspiring the label today.

 

Global Nomad was recently launched and is a travel and style guide where the bags take the lead and visit exotic destinations

Tumblr:  http://misstanandmrbrown.tumblr.com/

  

Facebook

The Tan & Brown Facebook page is a vibrant and interactive platform where fans can follow the brand. The wall is open to all comments, creating a two-way conversation. The latest updates, press and inspiration are posted, along with product images and “behind the scenes” video. Style files and style inspiration are updated to create a visually interactive presence.

Facebook: http://www.facebook.com/tanandbrown

 

Press Contact

For further information and high res images follow us on our on-line pressroom

http://www.mynewsdesk.com/sg/pressroom/tanandbrown

 

media@tanandbrown.com or contact Olivia Lennan mobile +65 9389 1683

New indie luxe handbag and accessories label specialising in exotic materials and limited edition pieces. Created by Australian sister duo, Olivia and Courtney Lennan. Living in Singapore, the pair are inspired by the rich colour palette and vibrant textures of the tropics. The label is a mix of East (Miss Tan) and West (Mr Brown), merging the classic shapes and traditions of European styling with the vibrancy and colour of the Orient, creating eclectic and colourful collections.

Attached Files

Word document

Comments (0)

Add comment

Comment


You haven't completed the steps for your Hosted Newsroom

You haven't entered a correct link to your helper.html file for your Hosted Newsroom. Go to Publish and complete the steps.