Bosch opens sales office in Surabaya to tap on growth potential of Indonesia

• Indonesia is one of the key growth markets for Bosch in Southeast Asia
• Surabaya offers new market potential for Bosch in Indonesia
• Opening of sales office in Surabaya re-affirms commitment and service to customers in East Java
• Bosch will open more offices in Indonesia in the coming years

Surabaya, Indonesia, 30 November 2011 – Bosch - a leading global supplier of innovative technologies and services in the areas of automotive and industrial technology, consumer goods and building technology, software and systems solutions – today marked the official opening of its sales office in Surabaya, Indonesia.

Martin Hayes, President and Managing Director of Robert Bosch (South East Asia) Pte Ltd said, “Indonesia is a key market on Bosch’s radar for growth in Southeast Asia. With the country’s huge domestic market, there are tremendous opportunities for Bosch to expand beyond Jakarta into other untapped market segments. The setup of a sales office in Surabaya is part of Bosch’s plans to progressively extend our presence into other major cities in Indonesia.”

Bosch achieved sales of USD 644.3 million (EUR 486 million) in Southeast Asia for fiscal 2010, an increase of 34 percent compared to 2009. In Indonesia, PT. Robert Bosch saw a 50 percent increase in sales compared to 2009.

Rudy Karimun, Managing Director of PT. Robert Bosch added, “The strong growth of Bosch in Indonesia in 2010 has proven the enormous market potential of the country. As the second largest city in Indonesia, Surabaya provides new opportunities for Bosch to be closer to our customers to serve them even better.”

Business plans for Surabaya and beyond

In Surabaya, Bosch will be represented by its Drive and Control, Automotive Aftermarket and Security Systems business divisions.

The Automotive Aftermarket division has plans to add more workshops to its Bosch Car Service concept and to expand its range of products. The increasing number of commercial building and high-end residential projects creates new business opportunities for the Security Systems division to introduce their latest security and communication products and solutions. The Drive and Control division will offer customized solutions and services for end users in the industrial sector.

Previously, customer service for East Java was provided through the Jakarta office. With the new sales office in Surabaya, the three business divisions will be able to raise their level of support to customers, due to the closer proximity. All three divisions will offer training to key business partners and customers to enable them to better understand the innovative technologies and solutions that Bosch offers.

Mr Karimun said, “In the coming years, we hope to explore even more new partnerships in order to establish a market leadership position in our business fields in Indonesia.”