Press release - 31 August 2017 13:15

Sony Announces Pricing and Availability of 77” BRAVIA® OLED A1 4K HDR TV

Sony announced the European pricing and availability details for the Sony 77” BRAVIA® OLED A1 4K HDR TV. The highly-acclaimed OLED TV from Sony – previously offered in 55” and 65” – is now available for pre-order with deliveries expected late September.

The Sony BRAVIA OLED A1 4K HDR TV delivers a premium viewing experience with the superior picture quality and absolute black levels of OLED enhanced by the power of Sony’s 4K HDR Processor X1™ Extreme which extends the capability of OLED to deliver an exquisite 4K HDR picture. The TVs support HDR10, HLG, and Dolby Vision™ (to be added via firmware update by the end of the year) for viewing the growing library of HDR content. Like the 55” and 65” models, the 77” BRAVIA OLED A1 features the world’s first Acoustic Surface™ technology, making the screen the speaker, and an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, the BRAVIA OLED A1 4K HDR TV series delivers a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle.

The BRAVIA OLED A1 4K HDR TVs are powered by Android TV™ which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and use as a gaming device. TV lovers can enjoy hit shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Video, YouTube, and others.

For pricing and other details please access your local Sony website from www.sony.eu.

In other news, customers who purchase the new 77” BRAVIA OLED A1 TV or any other BRAVIA 2017 Android TV will receive a Google Play Bundle*. Starting this autumn users will receive a 3-month Google Play Music access, a special booster pack from EA’s Real Racing 3, and will be able to choose one 4K-UHD movie from a blockbuster selection including Spider-Man™: Homecoming** from Google Play Movies & TV.

For further details on both the 77 inch A1 and to learn more about the Google Play Bundle please visit the Sony IFA Blog here.

-Ends-

*Google Play Bundle Available in UK, France, Germany and Italy. Availability dates may vary by location.

** Spider-Man™: Homecoming will be available in line with the local digital release in applicable markets.

Android TV and Google Play are trademarks of Google Inc.

Topics

Data, Telecom, IT

Contacts

Sony Europe PR Team

Press contact PR Team press@eu.sony.com

Press Contacts in your country

Press contact

Related media

77A1_A1E_bty03_2
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty01_Hero
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty02_Front
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty04
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty03_1
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty09_1
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).

77A1_A1E_bty10
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).