Finland’s premier media corporation MTV enters agreement with Sparta to fuel growth and sales performance

Press Releases   •   May 29, 2017 09:24 GMT

Sparta is excited to announce today that we’ve signed a long-term strategic agreement with MTV Oy, to implement Sparta’s performance management software solution across their entire sales department.

E.ON achieves over 113% of budget in the first quarter with the use of Sparta’s gamification platform.

Press Releases   •   May 23, 2017 15:11 GMT

E.ON, one of the world’s largest electric utility service providers, which today operates in over 30 countries and serves over 33 million customers, has successfully driven strategy activation, significant sales improvement and stronger culture using Sparta’s platform.

Why is your CRM holding you back?

Blog posts   •   Mar 29, 2017 16:30 GMT

​One of the popular questions we get asked when meeting with new customers is whether or not ​Sparta can be integrated into a CRM system. However, given that we now know that driving increased sales performance is best achieved by promoting actions, not outcomes - using a CRM makes no sense. Why? Because the behaviours and actions that we believe will lead to more success aren’t stored in a CRM!

Driving actions not outcomes: Importance of promoting the right sales employee behaviours

Blog posts   •   Mar 14, 2017 17:56 GMT

In this blog are the thoughts, ideas and insights of what behaviours, activities and actions you could be driving to develop your sales employees and increase your business performance.

Driving actions not outcomes: Are your employees doing the right behaviours to build better performance and career development?

Blog posts   •   Mar 13, 2017 09:00 GMT

Driving actions not outcomes’. Driving our employees to be doing the right behaviours in their jobs to become successful. As leaders in our businesses, how much focus, time and importance do we put into this, and how do we go about implementing and measuring it? How much emphasis do we put on motivating our staff and then giving them the recognition and rewards they truly deserve?

Download Sparta's latest report: "The State of Motivating Salespeople in 2017"

Press Releases   •   Mar 03, 2017 09:00 GMT

For the third year in a row, we surveyed over 200 sales managers, sales directors and VP Sales to gain insight into sales management heading into the mid-part of 2017. We focused on coaching, competitions, compensation, training, motivating salespeople and where we, the sales management industry are heading, and most importantly - how we can improve our future!


Press Releases   •   Jan 17, 2017 12:15 GMT

Gamification company Sparta announced today its launch into the Finnish market as its looks to replicate its success beyond Sweden. The software company has already over 2000 Finnish employees using the platform and deals with among others, the media giant Viasat in Finland.

Viasat Finland sign exclusive sales performance agreement with Sparta

Press Releases   •   Jan 13, 2017 12:35 GMT

Viasat Finland have chosen Sparta to drive increased customer satisfaction, increased sales and increased employee engagement.

Market-leading gamification performance management solution Sparta launches in the UK

Press Releases   •   Jan 11, 2017 10:00 GMT

Gamification company Sparta announced today its launch into the UK market as its looks to replicate its success beyond the Nordics.

Sales gamification platform Sparta launches iOS app and scales up with two recruits from Microsoft and Magine

Press Releases   •   Sep 28, 2016 06:00 GMT

Sparta, a sales gamification technology company based in Stockholm, Sweden has today announced the launch of their brand new iOS app, in addition to two new recruits from Microsoft and Magine.

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About Hysminai AB

Sales gamification technology for best in class sales teams

Sparta is an enterprise sales gamification technology company headquartered in Stockholm, Sweden. The company helps organisations drive revenue growth and build stronger culture via a powerful gamification solution that taps into what really motivates people and helps facilitate coaching, competitions, goal-setting and other management initiatives.


  • Hysminai AB
  • Regeringsgatan 29
  • 11153 Stockholm
  • Stockholm