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Sproud™ goes Taste Lab

Press release   •   Sep 23, 2019 16:00 CEST


”I love that it´s made from pea, it's the future of vegan proteins, and its so easy to just swoop in every recipe", says Frida Ronge, chef and  creative boss at trendy TAK in Stockholm.

The swedish brand Sproud launched as Europes first pea based milk in autumn 2018. The pea is an extraordinary ingredient since its very sustainable. It's plantbased, require less water and is good for the soil. With it's round taste and low sugar, its a great alternative for both cooking or baking. It also works great in smoothies and to go with your coffee or tea. 

Sproud Taste Lab

During the creative session of Sproud Taste Lab, four creative swedish chefs Frida Ronge, Tea Malmegård, Anna Axelsson and Daniel Remheden, challenged themseves in making dishes and drinks based on Sproud. Together they made a brunch of colorful bowls, pancakes, scrambled tofu and much, much more. Everything was vegan or vegetarian and also gluten-free as well as refined sugar-free. They presented a table of modern healthy indulgence, all boosted with beautiful colors and tastes to please both people and planet. 

The innovators about Sproud

”As barista I really like the texture of Sproud, it foams easy and its neutral in taste. It's not taking over the taste from the coffee, which all other plantbased milk normally does", says Daniel Remheden, the award-winning barista from Love Coffee Roasters.

”I love the round taste from the pea, and its so easy to work with", says Anna Axelsson, chef and founder at the Stockholm-based café Pom&Flora. 

”Yes, its the closest to milk you can come! And the product works perfect in baking too, it's not too sweet like other plantbased milks can be" says Tea Malmegård, one of Sweden most well-known pastry chefs. 

A sustainable protein

The pea is an excellent sustainable protein, both for planet and people. Pea protein has a lot of positive aspects; it only require a third as much water as oat and soy. AIt also gives nutrition for the soil while growing, which is positive for the eco system. 

Pea milk has twice as much  protein and half the amount of sugar as to oat milk. Sproud is gluten- and allergen-free. Sproud can be kept in ambient temperature until opened, which means that there is a very low climat impact on our chain of logistics. 

Sproud Original and Sproud Barista has during 9 months been launched in Sweden, Norway, Finland, Denmark and United Kingdom. You'll find Sproud at all the big retailers, as well as online at Amazon.

Want to know more? 

press@sproud.se 

Or visit www.besproud.com

The brand Sproud is owned and created by a group of Swedes from Malmö, southern Sweden. A small group of entrepreneurs wanted to make a difference, they wanted to create something that did good for both people and the planet. The result was Sproud, as a direct reaction to the changing climate. At Sproud we believe in food and products that are better for you and for the environment.

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