Press Releases

Jul 12, 2012 08:15 GMT Carlsberg Group The Carlsberg Brand's new positioning, launched last year, encourages consumers to step up and do the right thing and enjoy a Carlsberg as a reward for having done so. Carlsberg's new commercial, to be aired for the first time on 12th July, provides a comical twist to this approach.

Jun 15, 2012 10:55 GMT Carlsberg Group The Carlsberg UEFA EURO 2012™ app has now reached 2,012,000 downloads. Football fans have been downloading the app in their masses to ensure that they can keep up to date with all the UEFA EURO 2012™ news and get closer to the action. Fans can use the Carlsberg app to vote for the winner of the Carlsberg Man of the Match Award live during every game of the tournament.

Apr 18, 2012 09:02 GMT Carlsberg Group Following on from last year's global repositioning of its flagship brand Carlsberg, the Group is now in the process of rolling out a rejuvenation program of Tuborg, one of the top ten international premium brands, across many of its key markets.

Feb 29, 2012 16:07 GMT Carlsberg Group Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.

Oct 03, 2011 07:00 GMT Carlsberg Group The Swedish water brand Ramlösa and its new Premium PET bottle have won Pentawards finest price: the Diamond Award.