Tag: sponsorship

Press Releases

Carlsberg celebrates 100 days to go until UEFA EURO 2012™ kicks off

Feb 29, 2012 17:07 CET Carlsberg Group Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.

Carlsberg calls up Peter Schmeichel to be its global ambassador for UEFA EURO 2012™

Jan 25, 2012 15:20 CET Carlsberg Group Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.

Carlsberg becomes Official Beer Partner of Arsenal Football Club 

Aug 15, 2011 11:58 CEST Carlsberg Group For the next three seasons Carlsberg will have exclusive rights to marketing and beer sales at Emirates Stadium