Subject: Football

Press Releases

Carlsberg calls up Peter Schmeichel to be its global ambassador for UEFA EURO 2012™

Jan 25, 2012 15:20 CET Carlsberg Group Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.

Carlsberg becomes Official Beer Partner of Arsenal Football Club 

Aug 15, 2011 11:58 CEST Carlsberg Group For the next three seasons Carlsberg will have exclusive rights to marketing and beer sales at Emirates Stadium