Press Releases

Fjällräven Polar - The adventure has started.

Apr 09, 2014 08:50 GMT Fjällräven Fjällräven Polar has now started and regular people from across the world have now set out on a unique expedition. During the next days the participants will drive dog sleds through the wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers.

Flying sailboats at Allt för sjön, the Stockholm International Boat Show

Feb 18, 2014 10:29 GMT Stockholmsmässan The Stockholm International Boat Show opens at Stockholmsmässan on March 1. The dock will be packed with exciting sailboat models – large, small and very new. Everything from the Show's largest boat, the 17-meter-long Beneteau Sense 55 luxury yacht, to the six-meter Fabola 650 day sailer. Among the many interesting new items it may well be the "flying" sailboats that attract the most attention.

Zuperman, the 180-knot boat, is coming to Allt för sjön - the Stockholm International Boatshow

Feb 18, 2014 10:15 GMT Stockholmsmässan

Vera&John Casino become the first regulated and licensed online casino to accept bitcoin

Jan 29, 2014 09:08 GMT Vera&John - The fun casino The popularity of the digital currency bitcoin takes new ground when Vera&John as an industry first, agree to offer their players a chance to use the new cyber currency on the casino site. - One of our key company values is innovation and that is why we are very proud to be the first regulated and licensed online casino to offer bitcoin to our customers, said a representative from Vera&John.

Jan 24, 2014 14:22 GMT Fjällräven For several years, Fjällräven has worked with developing functional woollen garments and the collection has now been extended to include a new edition of the Luhkka Cape and a number of practical and versatile sweaters, shirts and accessories.

Jan 24, 2014 14:16 GMT Fjällräven For the fall winter 2014 season Fjällräven is launching a lightweight and well-ventilated pair of trousers called Abisko Trail Trousers, designed for intense activities such as cross-country skiing or fast-paced trekking in the mountains. Made from G-1000 Eco that stops cold winds and stretch fabric that provides mobility and ventilates out sweat.

Jan 24, 2014 14:01 GMT Fjällräven For winter 2014, Fjällräven is strengthening its price winning Keb Series with Keb Loft Jacket, a new reinforcement jacket with the new, high-end, synthetic insulation G-Loft® Supreme that has been developed exclusively for the company.

Kånken No.2 - Beloved classic backpack  now in new rustic style

Jan 13, 2014 10:44 GMT Fjällräven The first Kånken backpack was launched in 1978 to help prevent back problems among Swedish school children and over the years it has become one of Fjällräven’s most popular products. Now a new version of Kånken is being launched in robust G-1000 HeavyDuty with leather details.

Övik Series - New clothing for everyday adventures from Fjällräven

Jan 13, 2014 08:43 GMT Fjällräven Just in time for all of summer’s travels and excursions, Fjällräven has extended its Övik collection with a number of new durable and comfortable garments for casual outdoor life. One idea behind the collection is to erase the boundaries between the city and the forest with garments that are just as suitable for work as for everyday adventures after office hours.

Fjällräven Sarek Jacket

Jan 12, 2014 16:15 GMT Fjällräven Sarek Trekking Jacket is a trekking jacket designed for long mountain treks in Scandinavian conditions. It is made from Fjällräven’s durable and functional outdoor fabric G-1000 Original with robust, tried-and-tested details that simplify life in the wilderness. Sarek Trekking Jacket is a member of Fjällräven’s new product family Sarek.