Press Releases

Fjällräven Classic - The world's largest trekking event has started  – and celebrates its 10th anniversary

Aug 08, 2014 09:01 GMT Fjällräven Ready... set... and trek! The Fjällräven Classic, the largest trekking event in the world has now started. More than 2,000 participants from 30 countries around the globe have gathered in Kiruna, northern Sweden, for the official start in Nikkaluokta on Friday 8th August. First held in 2005, the popular trekking festival celebrates its 10th anniversary this year.

CURVED FIT - Fjällräven launches new generous cut  on popular outdoor trousers

Jul 08, 2014 16:15 GMT Fjällräven Women looking for comfortable outdoor trousers with a fit that allows more freedom of movement now have a wider choice. For the summer of 2015 Fjällräven is introducing Curved Fit on popular trouser models. Övik Trousers Curved W and Nikka Trousers Curved offer a little extra room over the rear and thighs and a slightly more accentuated waist, for a perfect fit on curvy figures.

HIGH COAST - New series of lightweight, packable outdoor garments for active summer outdoor life

Jul 08, 2014 11:27 GMT Fjällräven Lightweight, cool and versatile – clothing in Fjällräven’s new product family High Coast is designed for summer’s active outdoor life. High Coast includes jackets, trousers, sweaters and a dress, all with simple features, made from light, cool and fast-drying material.

KAIPAK - Simple, robust trekking backpacks with tried-and-tested features

Jul 07, 2014 11:37 GMT Fjällräven For summer 2015, a new series of backpacks is being launched in classic Fjällräven spirit. The KAIPAK series has been developed for trekking and has a substantial carrying system and functional, durable details. The backpacks are made from durable G-1000 HeavyDuty Eco and are available in three sizes – 28, 38 and 58 litres.

ABISKO LITE - 16 lightweight and well-ventilated newcomers for summer trekking

Jul 07, 2014 11:37 GMT Fjällräven Just in time for the summer trekking season, Fjällräven is extending its Abisko series with 16 new functional outdoor garments for those who like to trek light in the summer mountains or in warm climates. Just like other Abisko products, these newcomers are made from lightweight, fast-drying materials that ventilate well.

RÄVEN JACKET - New premier for Fjällräven’s timeless outdoor jacket

Jul 04, 2014 09:58 GMT Fjällräven Faithful long-term Fjällräven users might recognise one of summer 2015’s newcomers when timeless Räven Jacket is relaunched. The new edition is made from G-1000 Eco in recycled polyester and organic cotton. The jacket’s durability and versatility are just as useful today as they were when it first came in the end of the 1970s. The Räven Jacket is available in stores from spring 2015.

Duffel No. 6 - Robust, spacious bags made from extra durable G-1000 fabric

Jul 04, 2014 06:57 GMT Fjällräven Really spacious and really durable – Fjällräven’s new bag series Duffel No. 6 is designed to be comfortable to carry and easy to handle on long journeys all over the world. The bags are available in three sizes and are made from an extra durable version of outdoor fabric G-1000.

First New York and Amsterdam - now Fjällräven is taking on Oslo

Jul 01, 2014 14:55 GMT Fjällräven After the successful opening of stores in New York and Amsterdam, Fjällräven has chosen to open their third brand center in Oslo. “Norway is one of the world’s leading outdoor countries and it seems like the obvious next step to offer our full range of products in one of Oslo's best locations," says Martin Axelhed, Fjällräven’s CEO.

Vera&John Launch European-facing Live Casino

May 14, 2014 16:12 GMT Vera&John - The fun casino On 15 May 2014, Malta-based online casino operator Vera&John will launch their first European-facing Live Casino with Evolution Gaming Live Dealer table games.

Fjällräven Polar - The adventure has started.

Apr 09, 2014 08:50 GMT Fjällräven Fjällräven Polar has now started and regular people from across the world have now set out on a unique expedition. During the next days the participants will drive dog sleds through the wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers.