Press Releases

€50,000 worth of prizes in the summer Hot Wheels draw!

Aug 06, 2015 09:52 GMT Vera&John - The fun casino Hop into the limo, pull out the champagne, and get ready for some real casino fun! Everyone gets to feel like a high roller in this month’s Hot Wheels draw, because we’ve got a mouth-watering €50,000 in cash prizes to give away. Vera&John Casino in collaboration with Evolution are doling out cash all month long, and some of it could be yours!

Huge interest for 2015 edition of Fjällräven classic!

Aug 06, 2015 07:00 GMT Fjällräven From Friday to Sunday (7-9/8) 2300 hikers will start in the 11th edition of what since a number of years is one of the world’s largest Trekking events, Fjällräven Classic. The Fjällräven Classic combines trekking in the mountains with a festival. The trek stretches over 110 km along the beautiful Kings Trail from Nikkaluokta to Abisko where the finish is located.

OutDoor Industry Award to Fjällräven’s brand NEW Abisko Shape 2

Jul 16, 2015 09:08 GMT Fjällräven Abisko Shape 2 from Fjällräven has received a prestigious OutDoor Industry Award. The tunnel tent is part of Fjällräven’s brand new tent collection and a result of a comprehensive development program. Its new, extremely strong lightweight fabrics, new constructions and practical features make for a tent that has won the panel’s hearts. Abisko Shape 2 will be available in stores from spring 2016.

New releases spring/summer 2016 - Fjällräven’s newcomers make carrying less a smarter and more long-lasting deal

Jul 14, 2015 12:17 GMT Fjällräven Just in time for summer 2016, Fjällräven is releasing a number of exciting newcomers which defines the company’s view of “lightweight”. Because when Fjällräven takes on the lightweight segment, they do it in their own specific way and introduce products that are light without compromising the brand’s high standards of durability and functionality.


Jun 11, 2015 14:17 GMT Salming Sports AB ​XTERRA – producers of the nation’s premier off-road triathlon and trail running series – has named Salming Running the Official Footwear Partner of the XTERRA America Tour and U.S. Championships.

Nanotech Scientists Develop The Ultimate Drinking Accessory

Jun 10, 2015 06:13 GMT OktoberFist ApS Not since the invention of the beer glass has anything as revolutionary happened to the beer drinkers of the world as the launch of The OktoberFist™. The OktoberFist™ is a glove designed to increase comfort and support the wrist when the user enjoys a large glass of beer. The OktoberFist is now being launched on the crowdfunding platform

Jun 01, 2015 20:24 GMT OktoberFist ApS The Oktoberfist is designed by two engineers with Ph.D.’s in nanotechnology and distinguished careers in academia and industry. With their skills within product design and rapid prototyping and a passion for beer, they have spent the last two years developing their design to what is now the ultimate beer drinking accessory. Now the team is launching on Kickstarter:

Nomad hearted but stucked in the city?

Apr 25, 2015 07:21 GMT NOSADE Join NOSADE for unforgettable yoga holidays & desert tours to mystic Morocco and soak up relaxation, inspiration and cultural richness to the full!

Fjällräven Polar 2015 has now started!

Apr 07, 2015 08:25 GMT Fjällräven Fjällräven Polar 2015 has now started and regular people from across the world have now set out on this unique expedition. During the next days the participants will drive dog sleds through the wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers.

Double awards for Fjällräven’s unique style of outdoor engineering

Jan 29, 2015 16:52 GMT Fjällräven Every year, the world’s largest winter sports trade show ISPO in Munich honours outstanding sports and outdoor gear with ISPO Awards, decided by a jury of independent business professionals. At the 2015 ISPO show, Fjällräven will be walking away with not one but two prestigious awards - both for products that strongly symbolize the brand’s essence as well as its future.