Press Releases

Debate on fluorocarbons creates interest in Fjällräven’s new product series

Sep 14, 2015 06:13 GMT Fjällräven The outdoor industry's use of toxic fluorocarbons has been in focus lately. The debate has created a large interest in Fjällräven's brand new hardshell series Keb Eco-Shell. Fjällräven has worked on phasing out fluorocarbons for over five years and today uses only fluorocarbon-free impregnation in their products.

Now Yoga is even more flexible with the new Yoogaia App –  over 100 classes of Live Yoga per week on your iPhone or iPad

Sep 08, 2015 07:00 GMT Yoogaia Yoogaia is the world’s first live, interactive online yoga studio with a mission to bring easy wellbeing for all utilizing the latest technology in a human way. With Yoogaia, the studio is where you are, allowing you to exercise in the convenience of your home with a professional teacher instructing you personally via webcam. For more information, please visit

€50,000 worth of prizes in the summer Hot Wheels draw!

Aug 06, 2015 09:52 GMT Vera&John - The fun casino Hop into the limo, pull out the champagne, and get ready for some real casino fun! Everyone gets to feel like a high roller in this month’s Hot Wheels draw, because we’ve got a mouth-watering €50,000 in cash prizes to give away. Vera&John Casino in collaboration with Evolution are doling out cash all month long, and some of it could be yours!

Huge interest for 2015 edition of Fjällräven classic!

Aug 06, 2015 07:00 GMT Fjällräven From Friday to Sunday (7-9/8) 2300 hikers will start in the 11th edition of what since a number of years is one of the world’s largest Trekking events, Fjällräven Classic. The Fjällräven Classic combines trekking in the mountains with a festival. The trek stretches over 110 km along the beautiful Kings Trail from Nikkaluokta to Abisko where the finish is located.

OutDoor Industry Award to Fjällräven’s brand NEW Abisko Shape 2

Jul 16, 2015 09:08 GMT Fjällräven Abisko Shape 2 from Fjällräven has received a prestigious OutDoor Industry Award. The tunnel tent is part of Fjällräven’s brand new tent collection and a result of a comprehensive development program. Its new, extremely strong lightweight fabrics, new constructions and practical features make for a tent that has won the panel’s hearts. Abisko Shape 2 will be available in stores from spring 2016.

New releases spring/summer 2016 - Fjällräven’s newcomers make carrying less a smarter and more long-lasting deal

Jul 14, 2015 12:17 GMT Fjällräven Just in time for summer 2016, Fjällräven is releasing a number of exciting newcomers which defines the company’s view of “lightweight”. Because when Fjällräven takes on the lightweight segment, they do it in their own specific way and introduce products that are light without compromising the brand’s high standards of durability and functionality.


Jun 11, 2015 14:17 GMT Salming Sports AB ​XTERRA – producers of the nation’s premier off-road triathlon and trail running series – has named Salming Running the Official Footwear Partner of the XTERRA America Tour and U.S. Championships.

Keb Eco-shell - Premier for a new generation of sustainable shell garments from Fjällräven

Jun 11, 2015 07:50 GMT Fjällräven Just in time for autumn 2015, Fjällräven is launching a new generation of waterproof shell garments as part of their prize-winning Keb family of products. The Keb Eco-Shell series is not just designed to protect against harsh weather and provide first-class breathability, but also to have the lowest possible impact on the environment.

Nomad hearted but stucked in the city?

Apr 25, 2015 07:21 GMT NOSADE Join NOSADE for unforgettable yoga holidays & desert tours to mystic Morocco and soak up relaxation, inspiration and cultural richness to the full!

Fjällräven Polar 2015 has now started!

Apr 07, 2015 08:25 GMT Fjällräven Fjällräven Polar 2015 has now started and regular people from across the world have now set out on this unique expedition. During the next days the participants will drive dog sleds through the wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers.