Press Releases

Vera&John and Live Nation launch partnership

Vera&John and Live Nation launch partnership

Jan 26, 2017 14:12 GMT
Vera&John and Live Nation have confirmed a Nordic collaboration which will see the onli...

Pressinbjudan: Lacrosse ett sätt att leva

Pressinbjudan: Lacrosse ett sätt att leva

Jan 22, 2017 22:28 GMT
Lacrosse är en av de ledande sporterna i Nordamerika, och sporten har sina rötter i iro...

Craft Sportswear and BORA-hansgrohe deepen collaboration for the 2017 season

Craft Sportswear and BORA-hansgrohe deepen collaboration for the 2017 season

Jan 04, 2017 13:00 GMT
Swedish sportswear brand Craft and German cycling team BORA-hansgrohe continue their co...

Salming teams up with Vibram, the World leader in performance outsoles.

Salming teams up with Vibram, the World leader in performance outsoles.

Nov 17, 2016 10:01 GMT
​Swedish and Italian design and technology meet in the latest addition to the Salming R...

BEAT THE COLD WITH ESSENS MIMIC

BEAT THE COLD WITH ESSENS MIMIC

Nov 07, 2016 12:30 GMT

WHEN IT RAINS - IT STREAMS

WHEN IT RAINS - IT STREAMS

Oct 06, 2016 07:30 GMT
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers t...

THE NEW SPITZ JACKET. POWERED BY THE NORTHERN WIND.

THE NEW SPITZ JACKET. POWERED BY THE NORTHERN WIND.

Aug 30, 2016 11:15 GMT
Spitz is back and stronger than ever. With Haglöfs’ promise of outdoor gear that beats ...

NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS

NEW GLOBAL MARKETING DIRECTOR TO HAGLÖFS

Jun 03, 2016 11:03 GMT
With the aim to further strengthen its brand equity, increase brand awareness, and rein...