Mar 01, 2012 11:14 CET Carlsberg Group The Carlsberg brand has sponsored the UEFA Football Championships since 1988. This year, the tournament will be held for the first time ever entirely in Eastern Europe, in the exciting growth markets of Poland and Ukraine.

Mar 01, 2012 11:11 CET Carlsberg Group Carlsberg has been associated with football for nearly 40 years. It became the first commercial sponsor of Denmark’s national football team in the 1970s, and began its international football sponsorships in 1988.

Jan 25, 2012 13:14 CET Carlsberg Group Peter Schmeichel MBE is a retired Danish professional footballer who played as a goalkeeper, and was voted the “World’s Best Goalkeeper” in 1992 and 1993. January 2012, Schmeichel was announced as Carlsberg’s brand ambassador for their UEFA EURO 2012™ campaign.