Jan 23, 2013 11:14 CET UP THERE, EVERYWHERE Hit AMC TV show Breaking Bad is set in Albuquerque, New Mexico & follows the story of Walter White, a struggling high school chemistry teacher who is diagnosed with inoperable lung cancer. He turns to a life of crime, producing and selling methamphetamine. But, from a place branding perspective, is it good or bad for Albuquerque? Is any publicity, whatever the subject matter, positive?

