Press Releases

Craft extends helping hand to its  competitors, reveals all Baselayer secrets!

Oct 12, 2015 07:00 GMT Craft Sportswear International Swedish brand Craft has grown weary of everyone failing to imitate its highly successful baselayer collections. In a move to improve baselayers across the world, the company now reveals all the templates and patterns for Craft Active Extreme, probably the best baselayer ever designed.

Boost your presence with authentic superstar design! – Craft Hero

Oct 02, 2015 06:00 GMT Craft Sportswear International Swedish brand Craft’s collaboration with elite athletes has not only resulted in the world’s finest functional sportswear, but now also in a baselayer collection with a superstar design – CRAFT HERO.

20 MILLION BASELAYERS LATER: Craft launches the little black with a twist – Active Comfort

Sep 17, 2015 06:00 GMT Craft Sportswear International Forty years ago functional sportswear pioneer Craft created the world’s greatest baselayer. Now, with the launch of the casual crossover collection Active Comfort, the company is doing it again.

Craft infuses technical excellence into the Swedish Athletics' new super outfit

Aug 22, 2015 08:10 GMT Craft Sportswear International The collaboration between functional sportswear brand Craft and the Swedish Athletics national team is getting into shape with the development of the next generation's competition garments. In the development of the team's collection for the World Cup in Beijing, Craft has implemented the brand's close cooperation with the Swedish national team in XC skiing and the cycling team ORICA-GreenEDGE.

Aug 10, 2015 05:30 GMT Craft Sportswear International Functional sportswear brand Craft is the new Offical partner/clothing supplier to the Swedish Athletics national team. The team will wear the new collection for the first time at the World Championships in Beijing in August. The 5-year collaboration between Swedish Athletics and Craft extends through 2019.


Jul 20, 2015 05:30 GMT Craft Sportswear International Functional sportswear brand Craft joins forces with Swedish sprint hurdler and world-class athlete Sanna Kallur. The partnership means that the European champion will train and race wearing Craft products as well as play a major part in the development of the brand’s new functional sportswear.

Craft launches new dynamic website featuring online shopping

Jun 09, 2015 08:20 GMT Craft Sportswear International Functional sportswear brand Craft revamps its online presence launching – a dynamic, user-friendly brand site with e-commerce capacity. The new site is a content-meets-commerce destination that will make Craft’s wide range of sportswear available to sport-loving consumers across the globe.

Revolutionary bike pad offers infinite comfort – Craft Infinite Comfort Pad

Jun 02, 2015 12:04 GMT Craft Sportswear International Finding a pair of bike shorts with a perfect pad can be somewhat of a hustle. The pad is often too small or too big and rarely shaped according the anatomy of your body. Enter infinite comfort pad, a revolutionary pad that will keep you comfortable even during long and intense rides.

Fly past the competition – Craft Featherlight Jacket

Apr 20, 2015 13:46 GMT Craft Sportswear International Do you want to free yourself from heavy garments and take your cycling to a higher level? Then put on the ultrathin and almost weightless Featherlight Jacket and experience the sensation of flying past the competition.

Weightless jacket for athletes who aim to run like the wind – Craft Focus Hood Jacket

Apr 09, 2015 06:00 GMT Craft Sportswear International Do you strive for perfection and always run as light as possible? Weighing in at only a few grams, the new Focus Hood Jacket offers almost weightless wind protection and will take your running to new heights.