Press Releases

Craft infuses technical excellence into the Swedish Athletics' new super outfit

Aug 22, 2015 08:10 GMT Craft Sportswear International The collaboration between functional sportswear brand Craft and the Swedish Athletics national team is getting into shape with the development of the next generation's competition garments. In the development of the team's collection for the World Cup in Beijing, Craft has implemented the brand's close cooperation with the Swedish national team in XC skiing and the cycling team ORICA-GreenEDGE.

Aug 10, 2015 05:30 GMT Craft Sportswear International Functional sportswear brand Craft is the new Offical partner/clothing supplier to the Swedish Athletics national team. The team will wear the new collection for the first time at the World Championships in Beijing in August. The 5-year collaboration between Swedish Athletics and Craft extends through 2019.


Jul 20, 2015 05:30 GMT Craft Sportswear International Functional sportswear brand Craft joins forces with Swedish sprint hurdler and world-class athlete Sanna Kallur. The partnership means that the European champion will train and race wearing Craft products as well as play a major part in the development of the brand’s new functional sportswear.

Craft launches new dynamic website featuring online shopping

Jun 09, 2015 08:20 GMT Craft Sportswear International Functional sportswear brand Craft revamps its online presence launching – a dynamic, user-friendly brand site with e-commerce capacity. The new site is a content-meets-commerce destination that will make Craft’s wide range of sportswear available to sport-loving consumers across the globe.

Revolutionary bike pad offers infinite comfort – Craft Infinite Comfort Pad

Jun 02, 2015 12:04 GMT Craft Sportswear International Finding a pair of bike shorts with a perfect pad can be somewhat of a hustle. The pad is often too small or too big and rarely shaped according the anatomy of your body. Enter infinite comfort pad, a revolutionary pad that will keep you comfortable even during long and intense rides.

Fly past the competition – Craft Featherlight Jacket

Apr 20, 2015 13:46 GMT Craft Sportswear International Do you want to free yourself from heavy garments and take your cycling to a higher level? Then put on the ultrathin and almost weightless Featherlight Jacket and experience the sensation of flying past the competition.

Weightless jacket for athletes who aim to run like the wind – Craft Focus Hood Jacket

Apr 09, 2015 06:00 GMT Craft Sportswear International Do you strive for perfection and always run as light as possible? Weighing in at only a few grams, the new Focus Hood Jacket offers almost weightless wind protection and will take your running to new heights.

L.L.Bean and CRAFT Sportswear North America Official Suppliers of the U.S. Ski Team

Apr 01, 2015 08:21 GMT Craft Sportswear International L.L.Bean and CRAFT to design and develop new technical and active outerwear for the U.S. Cross Country and Nordic Combined Ski Teams.

The one Bra for all kinds of workouts - Craft Training Bra

Mar 31, 2015 06:56 GMT Craft Sportswear International ​Are you one of those many women who do all kinds of sports, from running and cycling to aerobics and pilates? And dreams of a bra that works for all occasions? No matter what sports you do, the new Training Bra will provide great support and function during all your physical endeavors.

Finally a world-class bib for women! – Craft Glow Bib Shorts

Mar 23, 2015 11:26 GMT Craft Sportswear International The latest item from functional sportswear brand Craft, Glow Bib Shorts have been developed together with the riders on ORICA-AIS, including superstar Emma Johansson. Featuring Infinite Comfort Pad, heat-reducing Coldblack® fabric and an innovative bib solution for perfect fit and quick bio breaks, this superior item heightens the performance and comfort for serious female riders.