Press Releases

Craft and Charlotte Kalla collaborate for four more years

Craft and Charlotte Kalla collaborate for four more years

Nov 15, 2017 15:13 GMT
Sportswear brand Craft proudly announces that it has extended its long and fruitful par...

40 years of breaking new ground - now we celebrate our history!

40 years of breaking new ground - now we celebrate our history!

Nov 06, 2017 07:50 GMT
In 1977 Craft Sportswear was founded with a clear idea of the Craft principle. The year...

TRIWA and Fidesmo receive funding from Sweden’s innovation agency Vinnova to develop contactless payment wristbands.

TRIWA and Fidesmo receive funding from Sweden’s innovation agency Vinnova to develop contactless payment wristbands.

Oct 27, 2017 12:39 GMT
Sweden's innovation authority Vinnova grants TRIWA and Fidesmo 2 million SEK (241 000 U...

TRIWA launches a new feminine model

TRIWA launches a new feminine model

Oct 10, 2017 11:49 GMT
Svalan, a 34 mm feminine interpretation of our best selling styles. Slim but beautifull...

Swedish national XC team in Craft running shoes

Swedish national XC team in Craft running shoes

Sep 25, 2017 07:00 GMT
Craft Sportswear and the Swedish national XC team have cooperated for many years in the...

10 YEARS OF TRANSFORMATION

10 YEARS OF TRANSFORMATION

Sep 14, 2017 08:56 GMT
10 years ago, four friends; Harald, Ludvig, Tobias and Didrik joined forces to fulfill ...

FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION

FOR THE NEXT GENERATION OF ADVENTURERS | HAGLÖFS JUNIOR COLLECTION

Sep 05, 2017 09:30 GMT
This fall Haglöfs are launching their Junior Collection, a new clothing range consistin...

BLUES & DIXIE ASKA - Blue notes in abstract symmetry

BLUES & DIXIE ASKA - Blue notes in abstract symmetry

Aug 16, 2017 13:15 GMT
Inspired by jazz’s seamless combination of chaos and symmetry, these two models are lim...

Presenting MIDNIGHT FALKEN

Presenting MIDNIGHT FALKEN

Aug 16, 2017 13:14 GMT
Black is always the new black, especially in Scandinavia. We created this model as a hy...

TRIWA releases a new spring collection

TRIWA releases a new spring collection

May 03, 2017 12:21 GMT
As spring approaches and Scandinavia brightens, the Swedish watch brand TRIWA releases ...