Press Releases

Ride and shine through the cold season!

Nov 25, 2015 07:00 GMT Craft Sportswear International Not sure whether the weather is right for hard-core cycling? Just put on Glow Jacket and boost your ride in cold, wet and dark conditions.

Swedish Eco joined Association of Swedish Fashion Brands

Nov 23, 2015 13:09 GMT Swedish Eco Swedish Eco, the all organic brand, has joined the Association of Swedish Fashion Brands which works on bringing together, supporting and promoting the Swedish fashion industry. As a full member Swedish Eco will have an opportunity to affect the organization's focus and efforts. Swedish Eco will push for a bigger presence of organic apparel in the fashion industry. Visit us:

Swedish Eco to attend Copenhagen International Fashion Fair (CIFF)

Nov 18, 2015 10:45 GMT Swedish Eco Swedish Eco, the new and all organic brand, will attend CIFF with a 5-member delegation in Copenhagen, February 2016. This visit will provide a unique opportunity for Swedish Eco to showcase a new line of organic and GOTS certified underwear. Swedish Eco will be located in the URBAN area. Swedish Eco

High-visibility running garments just got a serious design upgrade!

Nov 18, 2015 07:00 GMT Craft Sportswear International Running in the dark hours has always come with a challenge. How to run and be visible and still feel and look like a smooth athlete? Solving this age-old equation, Brilliant Windbreaker offers great visibility as well as a design that dazzles in the limelight.

The Swedish Eco Solid Collection

Nov 16, 2015 11:14 GMT Swedish Eco The Swedish Eco Solid Collection was revealed less than a month ago. The collection is comprised of men’s organic and GOTS certified boxer briefs in four colors: Yellow “National”, White “Fresh White”, Blue “Marine Blue” and Red “Pure Red”. Available in retail stores in Sweden, Germany, Denmark and US. More information at:

Craft launches new dynamic website worldwide

Nov 10, 2015 08:47 GMT Craft Sportswear International Functional sportswear brand Craft revamps its online presence by launching – a dynamic, user-friendly brand site designed to deepen Craft’s relationship with sport-loving consumers across the globe.

Sneakersnstuff opens 2000 square feet store in Sentier, Paris

Nov 09, 2015 18:40 GMT Sneakersnstuff November 5th 2015 marked the date for another huge milestone for Sneakersnstuff, as we opened the doors to our new 2000 square feet (190 square meters) store in Paris. Sneakersnstuff has been a landmark for sneaker lovers in Sweden since 1999, and the store that we have in Stockholm has become a true destination over the years. When we opened our store in London last year (2014) we thought...

Craft extends helping hand to its  competitors, reveals all Baselayer secrets!

Oct 12, 2015 07:00 GMT Craft Sportswear International Swedish brand Craft has grown weary of everyone failing to imitate its highly successful baselayer collections. In a move to improve baselayers across the world, the company now reveals all the templates and patterns for Craft Active Extreme, probably the best baselayer ever designed.

Boost your presence with authentic superstar design! – Craft Hero

Oct 02, 2015 06:00 GMT Craft Sportswear International Swedish brand Craft’s collaboration with elite athletes has not only resulted in the world’s finest functional sportswear, but now also in a baselayer collection with a superstar design – CRAFT HERO.

20 MILLION BASELAYERS LATER: Craft launches the little black with a twist – Active Comfort

Sep 17, 2015 06:00 GMT Craft Sportswear International Forty years ago functional sportswear pioneer Craft created the world’s greatest baselayer. Now, with the launch of the casual crossover collection Active Comfort, the company is doing it again.