Press Releases

Chef Mathias Dahlgren invites guests into two Michelin-star kitchen at Grand Hôtel, Stockholm

Sep 30, 2014 12:13 GMT Grand Hôtel Renowned Swedish Chef Mathias Dahlgren is inviting guests into the kitchen of his fine dining Matsalen restaurant at The Grand Hôtel, Stockholm, so they can see the creative process behind their Michelin-starred evening.

Löfbergs tackles equality in new commercial

Sep 29, 2014 11:05 GMT Löfbergs With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.

Absolut Vodka changes to biodiesel

Sep 25, 2014 08:00 GMT The Absolut Company A new filling station for locally produced RME from the supplier, Ecobränsle, was introduced after the summer at the distillery of Absolut Vodka. The aim is to reduce the CO2 emissions by half from the transports to and from the plants where Absolut Vodka is produced by the year 2020. By using RME, a kind of eco-fuel, The Absolut Company expects to achieve the target by a wide margin by 2020.

Absolut collaborates with Andy Warhol once again with latest limited edition

Sep 17, 2014 06:42 GMT The Absolut Company The Andy Warhol Edition celebrates the iconic collaboration between Absolut and Andy Warhol – the brand’s first of thousands of collaborations with artists from around the world. By transforming the original painting onto the bottle shape, Absolut is allowing anyone to bring home their very own Warhol.

100% good coffee from Löfbergs

Sep 16, 2014 07:58 GMT Löfbergs The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.

Absolut infuses nightlife with creativity – turns ordinary nights into artistic experiences

Sep 16, 2014 07:34 GMT The Absolut Company This September, Absolut kicks off Nights by Absolut, a global series of one-of-a-kind experiences that will inject a heavy dose of creativity into nightlife. In collaboration with artists that are pushing the boundaries of their field, Absolut will use the night as a creative canvas, and invite audiences to play inside these unique artistic experiences.

PM & Vänner launches international newsroom

Sep 12, 2014 08:41 GMT PM & Vänner Top Swedish hotel and restaurant group goes global with a new international PR service.

Löfbergs's honey is a sweet deal

Sep 11, 2014 09:28 GMT Löfbergs There was quite a buzz when Löfbergs hired 100,000 new Swedish co-workers in previously this year. It had to do with bees that during the summer have contributed to a greener urban environment - and they have produced a lot of tasty honey. The honey will be sold at Löfbergs's own café, Rosteriet, where the customers get to choose who should get the profit from the sales.

The art of packing a successful launch

Sep 09, 2014 06:00 GMT Löfbergs There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.

Iconic Spirits Brand Kahlúa® and Renowned Actor Jeff Bridges Team-Up for "The White Russian," A Kahlúa Productions Film

Sep 08, 2014 12:30 GMT The Absolut Company Academy Award-Winning Actor Jeff Bridges and Kahlúa® Release Short Film to Celebrate the Classic White Russian Cocktail; L.A. Screening Hosted by Bridges Scheduled for September 9.