Press Releases

Tumma kahvipilvi leijailee Suomen ylle

May 23, 2013 09:30 CEST Löfbergs Suomalaiset nauttivat eniten kahvia maailmassa väkilukuun suhteutettuna. Perinteisesti suomalaiset juovat vaaleapaahtoisempaa kahvia kuin muualla Euroopassa. Tummapaahtoinen kahvi on kuitenkin nyt entistä suositumpaa ja valtaa markkinaosuutta Suomessa. Tuoreen tutkimuksen mukaan Kahvipaahtimo Löfbergsin tummapaahtoiset Kharisma ja Crescendo saavat huippuarvosanat suomalaisilta kahvinjuojilta.

"A dark coffee cloud is sweeping over Finland"

May 23, 2013 09:30 CEST Löfbergs They drink more coffee than anyone else in the world, and they are traditionally a bit fairer than other Europeans. But now the dark roast coffee gains ground in Finland. In a recent study, Kharisma and Crescendo from Löfbergs get high marks from Finnish consumers.

ABSOLUT ELYX Creative Director Johan Lindeberg crafts brand approach using Chloe Sevigny in iconic marketing campaign.

May 16, 2013 10:04 CEST The Absolut Company Setting a new standard in the world of spirits, ABSOLUT ELYX, the first-ever luxury vodka named Best Vodka, Double Gold, at the San Francisco World Spirits Competition, launches in select U.S. cities today, with Johan Lindeberg, Founder and Creative Director of BLK DNM, as its Creative Director.

Löfbergs's capsules increase the most in Sweden

May 15, 2013 15:02 CEST Löfbergs The market for coffee capsules is substantially growing in Sweden. And Löfbergs is growing most of all. According to numbers from Nielsen Company, Löfbergs has more than doubled its sales since the turn of the year

Nominees announced for the 2013 Absolut Art Award

May 03, 2013 10:18 CEST The Absolut Company Absolut Art Bureau, the unit within The Absolut Company responsible for global art initiatives, is pleased to announce the nominees for the 2013 Absolut Art Award. This year, for the first time, the prize is being presented both for Art Work and Art Writing. Correspondingly, artists and art writers have been selected in both categories, bringing the total number of Award nominees to 76.

Löfbergs's Kharisma keeps on increasing

Apr 29, 2013 09:00 CEST Löfbergs Increasing sales. Month after month. For almost two years. Löfberg's introduction of Kharisma in Sweden has far exceeded all expectations. For the latest twelve-month period (March 2012-February 2013), the growth was a stunning 96 percent, which is more than twice as much as for other established products within the dark-roast segment.

Löfbergs wants to build new storage rooms in Karlstad

Apr 25, 2013 14:42 CEST Löfbergs The number of products is increasing, and so are the volumes. With that, Löfbergs's storage rooms in central Karlstad, Sweden, have become too small. Now, the family-owned coffee roaster is turning to the municipality of Karlstad to be permitted to build new storage rooms outside the town centre.

INTRODUCING ABSOLUT ELYX

Apr 18, 2013 15:43 CEST The Absolut Company Under the scrutiny of its master distiller, ABSOLUT has been patiently perfecting a new luxury vodka. Now it’s ready, and it’s called ABSOLUT ELYX. Crafted from single estate wheat and manually distilled in an authentic 1921 copper still, ABSOLUT ELYX is defined by its exceptional purity and silky texture. It’s the finest expression of ABSOLUT, and is available in the US from April 2013.

More harmony in the family

Apr 11, 2013 09:12 CEST Löfbergs It is quite the best-seller and is already available as fine-grind coffee. The Harmoni (the Swedish word for harmony) family is now enlarging with two new members: whole beans and freeze-dried instant coffee. All kinds of Harmoni coffee are labelled with both KRAV and Fairtrade. These novelties will be launched in the beginning of May 2013.

Swedish coffee at Finland's national arena

Mar 21, 2013 09:06 CET Löfbergs The agreement has been signed. Shortly, the audience at Finland's national arena, Hartwall Arena in Helsinki, will be drinking Swedish coffee from Löfbergs. For Löfbergs, this settlement is an important step in the progress of taking market shares outside of Sweden.