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'Move, measure, motivate', new health and fitness book from Tanita eases the path to greater fitness and health in 2018

Press Release   •   Dec 20, 2017 13:21 GMT

Tanita’s ‘Move, measure, motivate’ healthy living book provides a whole new approach to getting fitter, healthier and happier.

A new guide to how to efficiently monitor body weight and muscle mass to get and stay fitter and healthier has been published by Tanita, world leaders in body composition monitors that help health and fitness. Providing a whole new approach to getting fitter, healthier and happier in 2018, Tanita’s ‘Move, measure, motivate’ healthy living book is designed to help transform the way people tackle their approach to fitness, address diet and cope with the pressures of daily life.

“This new book from Tanita will inspire everyone , young or old, female or male, thin, fat or middling, to get fitter and healthier by following a straightforward and fun program of body measurement monitoring that will help them become healthier and feel happier,” said Jan Alderlieste, chief operations officer, Tanita Europe BV. He noted that Tanita’s life lessons based on over 70 years of body monitoring research are reflected in the book.

Tanita believes that achieving a fitter, healthier you doesn’t demand massive changes - just a focus on four simple steps to increase your level of body awareness.

The steps encompass learning to eat a sensible, well-balanced diet, increasing your exercise routine, monitoring your body composition regularly, and adjusting and fine-tuning diet and training based on goals and the results being achieved.

The Tanita ‘Move, measure, motivate’ book reveals in an easy-to-read format how people can achieve a healthier lifestyle. It includes a monthly chart that enables readers to record reading from a Tanita Body Monitor such as the Tanita BC-730 Smart Scale, which greatly simplifies how to monitor changes in body composition.

Jan says that the book will help people achieve a better life balance and greater fitness using a combination of exercise, food science and body monitoring.

“If you are serious about achieving a transformation in your body, the key to success is to focus on building muscle, staying hydrated and reducing body fat. You need to turn away from thinking ‘weight loss’ to instead embracing ‘body composition’, which will put you in control of your body, fitness and health,” said Jan.

The Tanita book is available free to anyone in the UK purchasing a Tanita body composition monitor in John Lewis, Powerhouse Fitness and other leading stores in the UK between December 2017 and July 2018.

Journalist's wanting a copy of the book please contact Madeleine Bosch at Tanita, tel. + 31 642267416 or email madeleine.bosch@tanita.eu. We have 50 complementary copies available for journalists and bloggers on a first come, first served basis.

For more information, contact David Noble at +44 7785 302 694 or email david@noblewriter.com

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994. 

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