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Tanita urges more action to help overweight and obese people realise there are solutions that can help them help themselves

Press Release   •   Oct 11, 2017 07:00 GMT

Amsterdam, Netherlands, October 11, 2017 – With the number of obese and overweight people predicted to jump to 2.7 billion adults worldwide by 2025, Tanita Europe today urged European governments to provide earlier intervention to help people help themselves before treatment becomes necessary.

“Governments and health service providers must take urgent action to prevent obesity, which untreated can lead to heart disease, diabetes, liver disease and many types of cancer,” said Jan Alderlieste, Tanita Chief Operations Officer in Europe, the Middle East and Russia. With countries around Europe marking World Obesity Day on October 11, Alderlieste said it was unacceptable that the annual global medical bill for treating the consequences of obesity is expected to reach US$1.2 trillion per year by 2025.

Tanita Europe, the world leader in precision electronic scales, believes that early intervention to prevent weight gain is the principal key to reducing the need for obesity treatment. The company also says governments must invest more in education about how to create healthy leisure and food environments to encourage people to protect their health.

Tanita research has shown that fat monitoring is a far better guide to health than weight alone because it reveals the kilos made of fat and the kilos made of lean tissue. A person measuring their changes in body fat will find it helps them to make healthy changes to their lifestyle – benefitting the whole family,

Tanita is a world leader in precision electronic scales and the innovator of the world’s first integrated body composition analyser for professional markets. Looking beyond scales to products that enable consumers to monitor their own health, Tanita’s goal is to help people enjoy healthier lives.

“People need practical solutions that can increase their understanding about how they can influence their own body composition through diet and training and achieve and maintain a healthy weight,” said Jan Alderlieste.

Note to Editors:

World Obesity Day was launched in 2015 to stimulate and support practical solutions to help people achieve and maintain a healthy weight, and to reverse the obesity crisis. The aim of the charity is to increase awareness, encourage advocacy, improve policies, and share experiences.

The Tanita body fat monitor range starts at €45.95 for the Family Smartscale (BC-730)

For further information visit www.tanita.eu

For press information and photography please contact:

David Noble on 07785302694 or Email: noble.david@icloud.com

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994. 

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