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Today is the perfect opportunity for Europeans to start fighting the flab

Press Release   •   Sep 28, 2017 09:31 GMT

Jan Alderlieste, Tanita Chief Operations Officer in Europe, the Middle East and Russia, recommends that people wanting to get fit should invest in a body composition monitor rather than a bathroom scale. (Image David Noble)

Amsterdam, September 28, 2017 – WHO says Europe has the second highest proportion of overweight or obese people, ranking just behind the USA, with Eurostat saying some 51.6% of men and women over 18 years of age were overweight in 2014, a 6% rise from the 48.6% level in 2009. 

And the young are at particular risk. Dr Zsuzsanna Jakab, WHO regional director for Europe, said that “despite sustained efforts to tackle childhood obesity, one in three adolescents is still estimated to be overweight or obese in Europe, with the highest rates found in southern European and Mediterranean countries."

“Such high levels of excessive weight are deeply concerning as we known it can lead to heart disease, diabetes and cancer as well as feelings of depression and self-esteem,” said Jan Alderlieste, Tanita Chief Operations Officer in Europe, the Middle East and Russia. 
Speaking as Europe celebrated National Fitness Day on Wednesday, September 27, Jan stresses that obesity is the result of unhealthy eating and activity and lifestyle changes encouraging people to eat less and exercise more can help tackle the problem.
Alderlieste, a keep fit enthusiast in his free time, recommends that people wanting get a fitness programme underway should consider investing in a body composition monitor rather than a traditional bathroom scale. “Body fat monitoring is a far better guide to health than weight alone as it shows the pounds made of fat and the pounds made of lean tissue. Measuring the changes in body fat will allow you to make healthy changes to your lifestyle which will benefit the whole family,” he said.
Alderlieste uses Tanita body fat monitors, which are also used by the EU national health bodies, sporting clubs and leisure faculties, both in his own bathroom and local fitness centre. Tanita developed the world’s first body fat monitor and are market leaders in this field, producing highly accurate body fat monitors for both professionals and regular shoppers.
 
Tanita 6-point guide to getting fitter

-Avoid being a couch potato, which is not only sedentary but also increases the risk of eating fattening snacks

-Increase fresh fruit and vegetables consumption or salads at every meal

-Replace unhealthy snacks with fruit

-Encourage family activities such as kicking a football around, swimming, or bike rides - or even just walking!

-Get a pet dog and start taking log walks

-Cut down on sugary drinks and treats

Note to Editors:

For further information visit www.tanita.eu

The Tanita body fat monitor range starts at €45.95 for the Family Smartscale (BC-730)
For press information and photography please contact:

David Noble on 07785302694 or Email: noble.david@icloud.com

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994. 

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