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Your chances of gaining weight this Christmas are high, but ending up roly-poly is not inevitable

Press Release   •   Nov 22, 2017 11:06 GMT

Manchester, November 22, 2017 – Packing on the pounds over Christmas isn’t unusual in the UK, with Brits adding around a kilogram on average, according to various scientific studies. Perhaps even more worrying is that around half of us will live with that weight gain until the coming summer or even longer.

“The best way to deal with the all tasty temptations over the holiday season is to work harder at eating the tempting foods and sweets in moderation and taking an extra 30-minute walk or light jog every day,” said Jan Alderlieste, Chief Operations Officer, Tanita Europe BV.

Jan stressed weight gain is not inevitable over the holiday season.

“Using a body composition monitor like the smart Tanita RD-545 will allow you to quickly identify any weight gain and work at getting over it before it becomes a lasting problem,” he added.

And, while the evidence is that most Europeans go up in weight over Xmas, the British seem to lead the field. For example, a team of researchers at Tampere University in Finland found Germans increase an average of 0.8 kilograms over the Christmas-New Year holiday. In the UK, the British Dietetic Association says that in the process of demolishing the Christmas turkey and pudding, the average Brit can put on up to 2.7kg over the Christmas period.

Staying in control f your weight is made easy by the state-of-the-art Tanita RD-545, available for £405 from tanita.eu, which measures your fitness progress and overall health.

Just step on to the contemporary, slim-line Tanita scale and pick up the handles. Within 15 seconds, the advancedBioelectrical Impedance Analysis(BIA) will give you more than 20 different health readings that reveal the muscle and fat percentages of each of your arms and legs, as well as your trunk. You’ll instantly be able to spot muscle imbalances, set goals for specific areas and prevent weight gain.

The Tanita RD-545 is the only segmental body composition monitor available that can determine the user’s muscle mass and the muscle mass quality and score.

Ideal for individuals and families alike, the RD-545 keeps track of the measurements of up to five users. The easy to read Body Composition Monitor also automatically recognises which user steps on the device, which means you only need to enter your age group, gender and other general information once.

For an extra edge in staying fit over the holiday season, the Tanita RD-545 works with the free-to-download My Tanita app, available fpr both Android and iPhone users.

“Having fun over Christmas means eating, drinking and being merry for many, but you don’t need to over-indulge to have a good time – and even if you do, the Tanita RD-545 will help you shed that unwanted body weight fast and keep yourself in tiptop shape,” said Jan Alderlieste.

For more information, please contact,

David Noble, 07785302694 or noble.david@icloud.com

www.tanita.eu

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994. 

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