Absolut launches a new limited edition bottle celebrating recycling
Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.
ABSOLUT UNVEILS SUSTAINABILITY INITIATIVE THE GREEN HUSTLE AT ATHENS BAR SHOW 2018
The global bartender movement is set to change the way the industry operates for the better
Absolut Home launches its own unique bottle – Absolut Åhus
In connection with the opening of Absolut Vodka's new visitor center, Absolut Home, the leading global vodka company is introducing a striking new, bottle - Absolut Åhus, designed by the Swedish artist Ola Kalnins.
Blush easily? Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide'
Absolut's new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised!
Absolut Vodka at ADE Green - Sustainable nightlife in focus
Opportunities for a sustainable nightlife, culture and events will be in focus during the ADE-Green festival in Amsterdam, on Oct 18. The conference is part of a larger event – the ADE, bringing together electronic artists, DJ:s, bartenders and other representatives of nightlife and events. Absolut Vodka is presenting partner of the full event and is taking an active part in panels in ADE-Green.
Absolut: The Vodka with Nothing to Hide
Absolut Vodka is showcasing a stunning stand at this year’s Bar Convent in Berlin on 10-11 October, with the message, ‘The Vodka with Nothing to Hide’. The interactive stand will give visitors the ch
Absolut celebrates the power of creativity in new global ‘Create A Better Tomorrow, Tonight’ campaign
New platform designed to celebrate creativity and push for equality worldwide Campaign launched with ‘One Night’ film with Oscar-winning cinematographer Absolut also partners with five artists on global OOH/print/social campaign
Best Bartender Team in the World Crowned at Absolut Invite
The world’s leading bartender teams just finished competing to determine which of them are the best team in the world. The finals of Absolut Invite, the premiere international competition for bartender teams, saw seventeen teams from sixteen countries battle it out in knowledge, skills, speed and creative drink mixing.
New Job Opening at Absolut: ”Billion Dollar Nose” and Master Sensory Designer
Some job descriptions are more unique than others and this is certainly true for the new job opening at The Absolut Company. Since Per Hermansson, the Master Sensory Designer and Strategist known as the "Billion Dollar Nose" will retire this spring, the company has begun searching for his replacement.
MEET ABSOLUT VODKAS WATER BOY
Tom Roberts runs the Social Impact division at Absolut Elyx. For Tom and Elyx, that purpose is transforming the vodka category, and doing something to mitigate the global water crisis. Absolut has partnered with the organisation Water For People to reduce that number by 100,000 over the next five years
Which is the world’s Absolut best bar team?
For the last couple of months, The Absolut Company has sought with light and torch for the world’s best bar team, in the first edition of Absolut Invite – Team Edition. Only the very best teams have qualified for the four-day final that begins on 11th of June in Åhus, the hometown of The Absolut Company. The winning team will be announced during festivities in Stockholm on 14th of June.
Water sustainability in focus when The Absolut Company gathers in Åhus
Water sustainability will be the focus when the The Absolut Company gathers in Åhus for ”Responsib'All Day” in the beginning of June. Employees from The Absolut Company headquarters in Stockholm will join their colleagues from the distillery in Åhus to learn more about the importance of water for our climate, the impact of water use, the biosphere and biodiversity.
Absolut Vodka to open visitors centre in Åhus
The Absolut Company has acquired a property near the distillery in central Åhus. Absolut Vodka plans to open a visitors centre in the building, scheduled to be complete summer 2017.
Absolut kicks off mission to find the world’s best bar team
For the past 25 years, Absolut has celebrated outstanding creativity and knowledge among the world’s top bartenders with the Absolut Invite competition. This year, the brand is expanding the criteria to not just reward excellence behind the bar, but also to celebrate the hardworking bar teams that make the best nights (and drinks) flow seamlessly at high-volume venues.
Smart kitchen appliances and connected bottles
Absolut Vodka is breaking new ground. At The Absolut Company’s HQ in Stockholm, Sweden, there are several ongoing projects around the emerging digital sector called the Internet of Things (IoT).
2015/2016 Pernod Ricard Half-Year Sales and Results
SOLID H115/16 PERFORMANCE: +3% ORGANIC SALES GROWTH (+7%REPORTED), IN AN ENVIRONMENT THAT REMAINS CONTRASTED
NEW IDEAS FOR SUSTAINABILITY TAKE US INTO THE FUTURE
In June 2015 The Absolut Company opened the Creative Space in Gröndal, Stockholm. Containers that had previously been used to transport Absolut Vodka were converted into workspaces for a hackathon, focused on sustainable solutions. Now, The Absolut Company is taking the next step by working together with its partners to develop the packaging of tomorrow.
Leadership changes at The Absolut Company
Xavier Beysecker, currently VP Marketing, Absolut at The Absolut Company is appointed VP Digital of Pernod Ricard Asia. Craig Johnson, currently VP Marketing, Malibu and Kahlua at The Absolut Company is appointed VP Marketing, Absolut at The Absolut Company. Colin Kavanagh, currently Marketing Director of Pernod Ricard Brasil is appointed VP Marketing, Malibu and Kahlua at The Absolut Company.
Three exciting events featuring the relationship between Absolut and art
The year was 1986 and Andy Warhol had just depicted what was to become one of the most renowned ad campaigns of all time. At that time, few of us knew that this was the start of something special – the relationship between Absolut Vodka and the art community.
The first Absolut bottle in new design has been filled in Åhus
Absolut Vodka has a new design and Wednesday night the first new bottles left the so called ”Spirits Church” in Åhus, southern Sweden. It was a historical moment for the brand as the iconic bottle has remained intact since its creation more than 30 years ago. Its new design emphasizes the authenticity of its Swedish origin, and at the same time its environmental impact is reduced.