App analytics refers to solutions offered by different companies for the monitoring of operations and performances of different applications (apps) in smartphones, tablets, laptops, and desktop. The demand for quick decision-making capabilities among various companies across industries is driving the app analytics market in the current scenario. Additionally, the emergence of several smaller players in the app analytics market is increasing the interest among various industries to adopt the technologies in developing regions.
Some of the leading players in global market are ADOBE, AMAZON, APP ANNIE, APPSCATTER, APPSEE, GOOGLE, IBM, LOCALYTICS, MIXPANEL, TAPLYTICS
The rapid penetration of smartphones and laptops have led to the advent of numerous app developers across the globe. The increasing number of apps for today's smartphones demands enhanced analytics to monitor the performance of the apps and also, several companies are keen towards understanding the operational procedures by the user. This is heavily propelling the app analytics market in the current scenario. In addition, several well-established companies are partnering and acquiring smaller tier2 players to enhance their app analytics portfolio, which is enhancing the app analytics market. The industries in developed countries have invested substantially towards app analytics market over the years, and in the present scenario, the developing countries are adopting the same technology heavily. This factor is anticipated to create huge market space for app analytics market players in the coming years.
The global app analytics market is segmented on the basis of component, type, application, and end user. The app analytics market is categorized on basis of solutions as software and service. On basis of service, the app analytics market is segmented as mobile app analytics and web app analytics. Based on application, the app analytics market is segmented into app performance and operation, user analytics, monitoring and marketing analytics. The app analytics market on the basis of the end user is classified into BFSI, retail, logistics & transportation, and other.
The report on app analytics market provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global app analytics market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The app analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting app analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the app analytics software market in these regions.
The reports cover key developments in the app analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from app analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for app analytics in the global market. Below mentioned is the list of few companies engaged in the app analytics market.
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