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Automotive Augmented Reality Market 2027 Comprehensive Analysis and Future Estimations with Top Key Players: Bosch, DENSO, Garmin, Microsoft Coporation, Nippon Seiki, NVIDIA Corporation, Pioneer, Visteon, Volkswagen, Yazaki

Press release   •   Apr 11, 2019 21:20 IST

Automotive Augmented Reality Market

The consistent evolution of the augmented reality technology has had its impacts on the automotive industry too. The rapidly evolving demands for the AR technology in the automotive sector ensures and focuses on driver safety. The head-up displays (HUDs) provide comfort for the driver for reading the things displayed as well as provide a comprehensive vision to surrounding factors. The HUDs are equipped with transparent displays and guide the driver on the path and the directions without altering their line of sight.


The "Global Automotive Augmented Reality Market Analysis to 2027" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the automotive augmented reality market with detailed market segmentation by function, sensor technology, digital technology, level of autonomous driving and geography.


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Key Benefits-

* To provide detailed information regarding the major factors (drivers, restraints, opportunities, challenges, and trends) influencing the growth of the global Automotive Augmented Reality Market.

* To forecast the size of the market segments with respect to four major regional segments, namely, North America, Europe, Asia Pacific, and the Rest of the World (Latin America and the Middle East & Africa)


Advancements in the display glass technology coupled with proliferating demands for driver assistance systems are anticipated to drive the global automotive augmented reality market during the forecast period. Higher technological integration costs is a major restraining factor for the automotive augmented reality market. Increasing measures by automotive OEMs to ensure driver safety and guidance system integrations is providing new opportunities to the market players operating in the automotive augmented reality market.

Leading Key Players

• Bosch GmBH
• DENSO Corporation
• Garmin Ltd.
• Microsoft Corporation
• Nippon Seiki Co., Ltd.
• NVIDIA Corporation
• Pioneer Corporation
• Visteon Corporation
• Volkswagen
• Yazaki Corporation

The global automotive augmented reality market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading automotive augmented reality market players and offers key trends and opportunities in the market.

The global automotive augmented reality market is segmented on the basis of function, sensor technology, digital technology and level of autonomous driving. Based on function, the automotive augmented reality market is segmented into AR HUD with Navigation, AR HUD with Adaptive Cruise Control (ACC), AR HUD with Standard Functions, AR HUD with Lane Departure Warning (LDW) and Advanced AR HUD.


On the basis of sensor technology, the automotive augmented reality market is segmented into LiDAR, Radar, Sensor Fusion and CCD/CMOS Image Sensors. Further, the automotive augmented reality market is segmented on the basis of digital technology into TFT-LCD and other advanced technologies. The automotive augmented reality market on the basis of the level of autonomous driving is classified into fully autonomous and semi-autonomous.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global automotive augmented reality market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America.

The automotive augmented reality market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the automotive augmented reality market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the automotive augmented reality in these regions.

The reports cover key developments in the automotive augmented reality market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from automotive augmented reality market are anticipated to lucrative growth opportunities in the future with the rising demand for automotive augmented reality in the global market. Below mentioned is the list of few companies engaged in the automotive augmented reality market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the automotive augmented reality market. In addition, the report focuses on leading industry players with information such as company profiles, functions and services offered, financial information of the last 3 years, the key development in the past five years.

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Reason to Buy:

- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Automotive Augmented Reality Market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Automotive Augmented Reality Market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

About Us:

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Healthcare, Manufacturing, Automotive and Defense.

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