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Digital English Language Learning Market to 2027 - BABBEL, DUOLINGO, EF EDUCATION, ELSA, MONDLY, MACMILLAN, PEARSON, ROSETTA STONE, VIPKID, VOXY, WORDDIVE

Press release   •   Apr 09, 2019 21:49 IST

Digital English Language Learning Market

The Global Digital English Language Learning Market was valued at US$ 3,247.4 Mn in 2018 and is anticipated to grow at a CAGR of 15.2% to account for US$ 11,445.6 Mn by 2027.

Factors such as increasing adoption of the Digital English Language Learning Market, implementation of advanced level English curriculum in schools, increasing number of immigrants for higher education are the key factors driving the global Digital English Language Learning market. Also, the Asia-Pacific region is anticipated to provide numerous profitable opportunities for the market players operating in the Digital English Language Learning market in the coming years.

Increasing Number of Candidates from Asian Countries Enrolling for Competitive Exams to Qualify for Education in Western Countries

An increasing trend among the Asia Pacific students to enroll themselves in universities located in the western countries for higher education is driving the global digital English language market. Majority of the candidates from Asian countries especially India and China enroll themselves for Tests such as English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), and Test of English for International Communication (TOEIC). The Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) are the tests conducted to assess a non-native candidate’s English fluency level. Pertaining to the fact that, these examinations and the universities and schools which accept these examinations qualified students, require proper English speaking and writing skills. 

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This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes and is creating a potential demand for digital English language learning. The burgeoning demand for these competitive exams has led to the establishment of various English Language Training (ELT) institutions across the countries, which in turn has catalyzed the different methods of English learning techniques and are driving the market of digital English language learning. Owing to the fact that, various schools, colleges and universities in India and China have adopted the digital English language learning technologies, and the trend of adoption of the same is consistently increasing. Various ELTs have also incorporated digital English language learning systems and technologies. This factor has impacted positively on the growth of digital English language learning market in recent years.

Leveraging on Advanced and Simplified Technologies in Order to Gain Students’ Interest towards Digital Education

In developed countries such as the U.S. and the UK, the digital education system has gained immense popularity as the students in schools, universities and other institutions are much more aware of the technologies. However, in the Asia Pacific and MEA countries, students lag in relation to awareness of technology-driven learning. In the current scenario, several schools, universities, coaching institutions are implementing digital technologies in their classes. Attributing to the fact, the developers of digital educational platform developers are constantly upgrading their technologies in order to offer robust solutions, the adopters in the Asia Pacific are continuously upgrading their technologies. 

This trend is aimed at maintaining the pace of up gradation of technologies. The innovation in offering cloud-based educational apps, websites and other services is expected to create a significant market for digital education, which includes digital English language learning market.

Exhibit: Digital English Language Learning Market by Product Type

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Strategic Insights

The partnership was observed as the most adopted strategy in the global Digital English Language Learning market. Few of the recent strategies by some of the players are listed below:

2019: Houghton Mifflin Harcourt and LearnLaunch today announced a $10,000 World Languages Design Challenge to support innovative approaches to World Languages teaching and learning.

2018: Busuu announced a strategic partnership with Amazon and Google to provide an education bot for the companies’ respective intelligent personal assistant interfaces, Alexa and Google Assistant.

2018: Pearson announced a partnership with three new online schools, the announcement showcased Pearson’s commitment to K-12 education and digital learning.

GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING – MARKET SEGMENTATION

By Product Type

  • On-premise
  • Cloud

By Business Type

  • Business-to-Business
  • Business-to-customer

By End-User

  • Academic Learners
  • Non-Academic Learners

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Reason to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Digital English Language Learning Market

- Highlights key business priorities in order to assist companies to realign their business strategies.

- The key findings and recommendations highlight crucial progressive industry trends in the Digital English Language Learning Market, thereby allowing players to develop effective long term strategies.

- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Media, Healthcare and Telecommunication industries.

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