Asia Pacific was the leading geographic market and it is anticipated to continue contributing highest revenue throughout the forecast period. U.S digital out of home market is witnessing a high growth as it is a developed country and people are more tech-savvy. Furthermore, several companies are investing in digital out of home market in order to increase its market revenue and position.
The reports cover key developments in the Digital Out of Home (DOOH) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Digital Out of Home (DOOH) market are anticipated to lucrative growth opportunities in the future with the rising demand for Digital Out of Home (DOOH) market in the global market.
Key Players Influencing the Market
Ayuda Media Systems
Bell Media, Inc.
Clear Channel Outdoor Holdings, Inc.
Fairway Outdoor Advertising
Lamar Advertising Company
Lightbox OOH Video network
Outfront Media, Inc.
Real Digital Media
Digital payments in the Middle East are at a breaking point as regulations, culture and technology witness paradigm shifts, opening the door for innovative companies to disrupt the oldest payment ecosystems. More than 80% of brick-and-mortar retail payments and 65% ofDigital Out of Home (DOOH)s are still made in cash, and smartphone adoption exceeds 100% in several countries. Mobile penetration in the MEA region is on the verge of a new era that is driven by evolving consumer behavior, rapid industrialization, government ambitions, and changing economic condition.
The global digital out of home (DOOH) market accounted to US$ 6,084.1 Mn in 2018 and is expected to grow at a CAGR of 11.3% during the forecast period 2019 - 2025, to account to US$ 15,905.7 Mn by 2025.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Digital out of Home (DOOH) market based on various segments. It also provides market size and forecast estimates from year 2017 to 2025 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Digital out of Home (DOOH) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Digital Out of Home (DOOH) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Digital out of Home (DOOH) market in these regions.
Answers that the report acknowledges:
Market size and growth rate during forecast period.
Key factors driving the Digital Out of Home (DOOH) Market.
Key market trends cracking up the growth of the Digital Out of Home (DOOH) Market.
Challenges to market growth.
Key vendors of Digital Out of Home (DOOH) Market.
Detailed SWOT analysis.
Opportunities and threats faces by the existing vendors in Global Digital Out of Home (DOOH) Market.
Trending factors influencing the market in the geographical regions.
Strategic initiatives focusing the leading vendors.
PEST analysis of the market in the five major regions.
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