Loyalty management software facilitates enterprises to identify either potential repeat customers or repeat customers, and then send them incentives such as rewards points or gift cards, so they return to that business. Many loyalty management tools have built-in marketing automation tools like email marketing, making it easy to identify potential loyal customers and send rewards or promotions to those customers. The frequent shift of customer demographics, significant growth in mobile technology, and rise in the number of cardholders and usage of rewards points as cash are the primary drivers that are boosting the growth of the loyalty management market.
Moreover, the increased application of machine learning & big data and the increase in investments on card loyalty systems technology are expected to provide significant opportunities for loyalty management market to grow in the coming years. However, less awareness about the benefits of loyalty programs is anticipated to restrict the market to grow.
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Some of the key players influencing the loyalty management market are Aimia Inc., Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc. (FIS), IBM Corporation, Kobie Marketing, Inc., Oracle Corporation, SAP SE, and TIBCO Software Inc. among others.
As leading companies in Loyalty Management market continues to broaden their addressable market, by expanding its current product portfolio, diversifying its client base, and developing new applications and markets, all the prominent players faces an increasing level of competition, both from start-ups as well the leading global technology and industrial companies in the world. Various companies in the value chain are acquiring other local players and operating through joint ventures with retailers in the market to maintain their position in market and provide efficient solutions to its customers.
Loyalty Management Market – Global Analysis to 2025 is an expert compiled study which provides a holistic view of the market covering current trends and future scope with respect to product/service, the report also covers competitive analysis to understand the presence of key vendors in the companies by analyzing their product/services, key financial facts, details SWOT analysis and key development in last three years.
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Further chapter such as industry landscape and competitive landscape provides the reader with recent company level insights covering mergers and acquisitions, joint ventures, collaborations, new product developments/strategies taking place across the ecosystem. The chapters also evaluate the key vendors by mapping all the relevant products and services to exhibit the ranking/position of top 5 key vendors.
Reason to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global loyalty management Market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the loyalty management Market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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