The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global serious games market based on the platform, application, and industry vertical. It also provides market size and forecast till 2027 for overall serious games market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
Some of the key players influencing the serious games market are BreakAway, Ltd., Designing Digitally, Inc., DIGINEXT, IBM Corporation, ImpactGames, LLC, Learning Nexus Ltd., MPS Interactive Systems Limited, Nintendo Co., Ltd., Serious Games Solutions (Promotion Software GmbH), and SuperBetter, LLC among others.
Serious games are games designed and developed for a purpose beyond only entertainment. They utilize the motivation levers of game design such as curiosity, competition, individual challenge, collaboration, and game media, including video games or board games with physical representation, through 3D immersion and avatars, in order to enhance the motivation of participants to engage in complex or boring tasks. The increased requirement for user engagement across enterprises and consumer brands and growing usage of mobile-based educational games are boosting the growth of the serious games market. Moreover, an explosion of the digital world and emergence of social networks are expected to provide significant opportunities to serious games market to grow in the coming years. However, lack of awareness among the end-users is one of the restraints that is anticipated to hinder the market growth.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the market in these regions. Further, the report also includes ecosystem analysis for the serious games market.
Key Elements that the report acknowledges:
- Market size and growth rate during forecast period.
- Key factors driving the Serious Game market.
- Key market trends cracking up the growth of the Serious Games market.
- Challenges to market growth.
- Key vendors of Serious Game market.
- Detailed SWOT analysis.
- Opportunities and threats faces by the existing vendors in Global Serious Game market.
- Trending factors influencing the market in the geographical regions.
- Strategic initiatives focusing the leading vendors.
- PEST analysis of the market in the five major regions.
Also, key serious games market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last 3 years, the key development in the past five years.
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