Princess of the gala

Press Releases   •   Dec 13, 2017 07:00 CET

Be a princess and dress up for the gala and parties of the season. Showing up on runways all over the world and starting to be the coolest bloggers’ must-have item, the tiara is bound to make the perfect statement. The Trollbeads Tiara takes a revolutionary approach to jewellery design, allowing you to create your own unique tiara.


Trollbeads launches exclusive jewellery for men

Press Releases   •   Dec 01, 2017 07:00 CET

Within recent years, an increasing number of men have started to wear jewellery. This is one of the most trending tendencies in fashion – and nothing indicates that this will change soon. Now Trollbeads releases a collection for men.


Wear it like Shania in her new music video!

Press Releases   •   Nov 30, 2017 06:50 CET

The contemporary Danish jewellery brand is featured in Shania Twains new music video. Trollbeads is excited to share that their jewellery are shown in Shania Twain’s video for her new single “Swingin’ with My Eyes Closed.” Trollbeads is proud to be chosen by a strong female artist that shares the values of individuality, self-confidence, and storytelling.


Nostalgia - The new collection from Trollbeads bring back sweet memories

Press Releases   •   Nov 29, 2017 07:00 CET

Do you remember? The anticipation when you were a child longing for Christmas. Or later, the face of your loved one the year, you found the perfect gift. This year, give the perfect gift. Or wish for it yourself! Every story has a bead. Trollbeads is the original bead-on-bracelet with hundreds of beautiful beads – each a little work of art - so that every bracelet becomes entirely personal.


TROLLBEADS - the original beads-on-bracelet jewellery concept

Press Releases   •   Nov 28, 2017 13:49 CET

Every story has a bead – and the story of the Trollbeads family jewellery business is no exception. What is now a global phenomenon began with a unique silver bead, giving rise to the first and original bead-on-bracelet concept, launched in 1976. Trollbeads jewellery is designed to tell stories and provide new forms of personal discrete luxury.

Contacts 3 contacts

  • Press Contact
  • Press Agent
  • PR
  • annette@thejournal.nu
  • +45 29 26 20 24

  • Press Contact
  • Marketing Manager
  • Marketing & PR
  • blp@trollbeads.com
  • +45 33 93 60 93


TROLLBEADS - The original bead-on-bracelet concept

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories.

This diversity gives the customers the unique experience. They become the designer when they create their own personalized jewellery and they decide which story they want to tell. Women all over the world have discovered this original jewellery concept, which, while meeting demands for high quality, still satisfies individual tastes and preferences.

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. In 2001, Trollbeads started to design glass beads, which quickly became very coveted beads. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Design is what drives Trollbeads and it is the designers who create the collection; they use the highest quality material and craftsmanship. To this date, more than 60 designers have contributed to the Trollbeads collection. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.


  • Toldbodgade 13
  • 1253 Copenhagen
  • Denmark