TROLLBEADS: Yummy! It’s time for the sweets of the season

Press Releases   •   Nov 29, 2018 12:25 CET

Ragnar R. Jørgensen has designed spectacular beads with figures of Christmas. Tiny Cookie Joy and More Cookie Joy are the perfect presents for the woman always making sure these delicious sweets are ready for the season.

TROLLBEADS: New limited edition for Black Friday removes negativity!

Press Releases   •   Nov 23, 2018 09:59 CET

Snowflake Obsidian helps you to keep focused in chaotic situations and to remove negativity. Just the right bead for a day like this. Snowflake Obsidian Facet is a Limited Edition released for Black Friday 2018. Trollbeads limited editions are rare or unique beads, which are only released in very small quantities.

TROLLBEADS: Get Christmas cards from all over the world!

Press Releases   •   Nov 21, 2018 08:00 CET

Trollbeads is in the lead when it comes to playing with the company's customers. Several times each year, events are hosted both online and in the stores. Right now in this sweet season, it is time for the Share a Christmas Card with a Stranger-event. A beloved event that has been hosted by Trollbeads for many years. The event also includes the possibility to win great prizes all December.

TROLLBEADS: Avoid bad hair days!

Press Releases   •   Nov 08, 2018 10:56 CET

Bring the adornment of Trollbeads jewellery to the hair with the new Alice Hair Band for a beautiful and individual look.

TROLLBEADS: The new collection is full of sparkle

Press Releases   •   Nov 02, 2018 07:30 CET

Gaze at the night sky. Life is everlasting following the path of cosmic eternity. Sense infinity in you and in your loved ones. Believe in miracles. This is a precious moment. A moment to meet, to love, to share. Rise and shine. Leave a little sparkle wherever you go.

TROLLBEADS: Gemstones from the Crust of Earth

Press Releases   •   Oct 25, 2018 11:55 CEST

The New Adventure Begins collection from Trollbeads include two beautiful hand-facetted gemstones from the crust of earth, further reminding you to say YES to new adventures the world over.

TROLLBEADS: The adventure begins when your suitcase is packed

Press Releases   •   Oct 16, 2018 08:00 CEST

The new autumn collection from Trollbeads fuels your imagination and challenges you in how to travel to your next dream destination… pack your suitcase and bring home memories from all around the world.

TROLLBEADS: Get ready for Halloween!

Press Releases   •   Oct 10, 2018 07:00 CEST

Trick and treat yourself with new jewellery from Trollbeads.

TROLLBEADS: New limited edition Art To Go Bracelet

Press Releases   •   Oct 05, 2018 08:00 CEST

“Every child is an artist. The problem is how to remain an artist once we grow up”. Pablo Picasso. Art to Go is a limited edition bracelet from Trollbeads, consisting of a silver bracelet, a new artsy lock and a matching silver bead, speaking to your inner artist. To make it art-to-go, each bracelet will have its own Uniques glass bead.

TROLLBEADS: New French Twist Hair Comb

Press Releases   •   Sep 28, 2018 11:35 CEST

Bring the adornment of Trollbeads jewellery to your hair with the new French Twist Comb for a beautiful and individual look.

Contacts 4 contacts

  • Press Contact
  • Marketing Manager
  • Marketing & PR
  • blmcp@rwtrtkolcvlbpmeaczdspo.crcomyd
  • +45 33 93 60 93

  • Press Contact
  • Marketing and PR Coordinator
  • Marketing and PR
  • cmyds@antrskolsklbqaeaccdsua.chcomqs
  • +45 3393 6093


TROLLBEADS - The original bead-on-bracelet concept

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories.

This diversity gives the customers the unique experience. They become the designer when they create their own personalized jewellery and they decide which story they want to tell. Women all over the world have discovered this original jewellery concept, which, while meeting demands for high quality, still satisfies individual tastes and preferences.

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. In 2001, Trollbeads started to design glass beads, which quickly became very coveted beads. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Design is what drives Trollbeads and it is the designers who create the collection; they use the highest quality material and craftsmanship. To this date, more than 60 designers have contributed to the Trollbeads collection. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.


  • Toldbodgade 13
  • 1253 Copenhagen
  • Denmark