TROLLBEADS: Adventure Begins Collection available now

Press Releases   •   Sep 14, 2018 07:00 CEST

The new collection from jewellery-company Trollbeads fuels your imagination. Do you feel the anticipation? Now. Here. The world is a playground, the possibilities are endless. The beads of the collection send you on a journey. Enjoy the ride - it's not all about the destination. Discover new grounds and travel in body and mind.

TROLLBEADS: We have a winner!

Press Releases   •   Sep 07, 2018 07:00 CEST

From all over the world designs were uploaded from people, who wanted to share their vision of a new bead into the innovative People’s Bead campaign, created by Trollbeads, the well-known jewellery brand. This year Trollbeads kicked-off the People’s Bead design competition for the 10th time.


Press Releases   •   Jun 09, 2018 07:00 CEST

Trollbeads Day is a day celebrated in jewellery stores all over the world. A day where people celebrate and share their stories and their affection to Trollbeads. The day also brings a limited edition bead - the WINGS OF AMBER.

Blue Ocean - a new collection from Trollbeads

Press Releases   •   May 18, 2018 07:00 CEST

Feel the breeze of summer. Dive into the ocean, float and follow the current. All around you life is happening in vibrant and vivid colours. Listen to the voices of the ocean – they are whispering a tale to you. The new jewellery collection from Trollbeads makes you dive into the ocean

Vine of Dreams – a limited edition from Trollbeads

Press Releases   •   Apr 20, 2018 11:39 CEST

Spring is definitely here - and so is a new colour. Go for a bracelet with hearts and flowers climbing the violet hues of imagination and spirituality. The Vine of Dreams bracelet is a limited edition consisting of a silver bracelet, hearts and flowers in both a new silver lock and bead – an abundance of hearts and flowers swirling into each other.

Trollbeads Attending the Winter Olympic Games in PyeongChang

Press Releases   •   Apr 17, 2018 07:00 CEST

Danish curling ladies have returned after some exciting and successful weeks attending The Olympic Games in PyeongChang in South Korea. At Trollbeads in Denmark, matches were followed with excitement. Two days before the opening ceremony, employees got the idea to send bracelets for good luck to the team. Trollbeads now meets the team to a talk about the team's participation in the Olympic Games.

Trollbeads A/S increases focus on travel retail

Press Releases   •   Apr 10, 2018 06:59 CEST

The last couple of years, Trollbeads has experienced an increased demand from the travel retail market, and expectations to this exciting market is growing every day. Therefore, Trollbeads has decided to strengthen its competencies with a new, experienced Travel Retail Manager, Marianne Jensen, who will make sure that partners in travel retail are taken care of in the best possible way.

Design and win! People's Bead contest is live and there is still time.

Press Releases   •   Apr 05, 2018 11:48 CEST

For ten years in a row, Trollbeads has asked fans, design interested and creative souls all over the world to design a new bead and get the chance to win 5000 USD and their own bead in 18K gold. Now is the time to find the new designer of 2018. The competition is running at full speed, but there is still time to join. Is the new designer and winner going to be you?

The perfect gift for Father’s Day

Press Releases   •   Feb 23, 2018 07:00 CET

To protect and to care. Love is the true shield. It is time to thank fathers for their care, protection, love, joy and playfulness. Therefore, for Father’s Day, Trollbeads launches bracelets with the strong and masculine bead in Sterling silver: Shield. Men wearing jewellery is one of the most trending fashion tendencies and they still seem to crave even more for jewellery.

Mamma Mia! The perfect gift for Mother's Day

Press Releases   •   Feb 16, 2018 15:21 CET

She is for joy. For fun. For comfort. And caring. She is the one who is always there. She is love and sunshine. Who? Mamma Mia! For Mother’s Day 2018, Trollbeads launches the Mamma Mia! Bead. A vibrant and beautiful, limited edition glass bead with beautiful flowers. The joyful colours and spectacular design will for evoke warm feelings with any mom without any doubt.

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TROLLBEADS - The original bead-on-bracelet concept

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories.

This diversity gives the customers the unique experience. They become the designer when they create their own personalized jewellery and they decide which story they want to tell. Women all over the world have discovered this original jewellery concept, which, while meeting demands for high quality, still satisfies individual tastes and preferences.

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. In 2001, Trollbeads started to design glass beads, which quickly became very coveted beads. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Design is what drives Trollbeads and it is the designers who create the collection; they use the highest quality material and craftsmanship. To this date, more than 60 designers have contributed to the Trollbeads collection. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.


  • Toldbodgade 13
  • 1253 Copenhagen
  • Denmark