Trollbeads A/S increases focus on travel retail

Trollbeads started life in 1976 in a small jeweller’s store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Since then, the Trollbeads collection has grown to include a wide range of jewellery. Then as now, each Trollbeads piece is designed to tell stories and provide new forms of personal discrete luxury.

Trollbeads products are sold in more than 50 countries through the company’s flagship stores and independent retailers, allowing women and even men all over the world to combine beads and create unique pieces of jewellery that express their personalities and stories.

The last couple of years, Trollbeads has experienced an increased demand from the travel retail market, and expectations to this exciting market is growing every day. Therefore, Trollbeads has decided to strengthen its competencies with a new, experienced Travel Retail Manager, Marianne Jensen, who will make sure that customers and partners in travel retail are taken care of in the best possible way.

Marianne Jensen is a well-known face in the jewellery business. She is joining Trollbeads directly from her employment at Thomas Sabo, where she has worked as Sales Manager EMEA within the travel retail. Previously, she has spent 7 years at Pandora as International Account Manager, also within travel retail.

Trollbeads jewellery is crafted from the highest quality raw materials – including 18k gold, Sterling silver, Italian glass from Murano, freshwater pearls, amber, and precious stones – using both traditional and modern techniques. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.