European payments company Trustly has today announced a partnership with the Latvian national airline airBaltic.
The agreement will make it possible for airBaltic’s customers to make online purchases for tickets and services directly from their bank account, using secure digital authentication methods supported by customers’ banks and facilitated by Trustly’s payment service.
Starting today, Trustly’s cross-border online banking payments are available for airBaltic’s customers in the UK, Sweden, Germany, Estonia and Poland. Six more markets will benefit from airBaltic’s new payment system during the first half of 2018. By aggregating bank transfer payment propositions through one partner, Trustly, airBaltic is able to focus on reaching new customers in new markets while centralizing financial settlement and reconciliation reporting.
Trustly’s service offers customers a secure and easy-to-use way to pay online, reducing the likelihood of customers abandoning initiated purchases. For the e-merchant, transaction and operational costs along with the risk for fraud is reduced, and the need for multiple payment intermediaries removed.
Jouni Oksanen, SVP E-commerce, Sales and Marketing of airBaltic, said: “Offering multiple payment methods is not only critical to lowering the purchase barriers and to increasing sales for airBaltic, but also to improving our service for customers, giving them the possibility to choose the payment method that is easiest and best fits their individual needs. The future of serving customers shopping for flights and simplifying their experience is the main focus for airBaltic in all digital channels.”
Mike Parkinson, Director of Travel at Trustly, said: “We are delighted to partner with airBaltic to deliver an immediate, localised payment proposition in both its home markets and developing markets on the airBaltic network. With the vast majority of consumers now researching and buying their flights online, it’s crucial for travel websites and online merchants to provide clear pricing and secure payment methods tailored to their customers’ preferences or they face seeing them head elsewhere.”
Founded in 2008, Trustly Group AB is a Swedish FinTech company that makes online banking e-payments fast, simple and secure. The company offers cross-border payments to and from consumer bank accounts at over 3000 banks in 29 European markets and connects businesses and consumers within e-commerce, travel, gaming and financial services. In 2017, the Financial Times ranked Trustly as one of the fastest growing companies in Europe on the FT1000 list and the London Stock Exchange recognized Trustly as one of Europe’s most inspiring, fast-growing companies.
Trustly has 170 employees and is headquartered in Stockholm, Sweden, with regional offices in Spain, Malta, Germany and the UK. Trustly is a licensed Payment Institution under the supervision of the Swedish Financial Supervisory Authority. Read more at www.trustly.com
airBaltic (AIR BALTIC CORPORATION) is the world’s most punctual airlines connecting the Baltic region with 60 destinations in Europe, the Middle East, and the CIS. airBaltic is a joint stock company that was established in 1995. Its primary shareholder is the Latvian state, which holds 80.05% of the stock, while Lars Thuesen holds around 20% through his fully-owned Aircraft Leasing 1 SIA. The airBaltic fleet consists of 30 aircraft – 7 Bombardier CS300, 11 Boeing 737 and 12 Bombardier Q400Next Gen. airBaltic has received numerous international awards for excellence, innovative services, and achievements in reshaping its business. In 2012, airBaltic was ranked by Airlinetrends among the Top 10 airlines globally for innovations. airBaltic achieved the best on-time performance globally for two years running in 2014 and 2015.