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Making Sense Of Big Data

Blog posts   •   Sep 12, 2013 13:34 BST

Acxiom, the original Big Data company goes back to basics to define and make sense of what can still, true to form, be an unstructured and obscure subject.

Answering questions like "What is Big Data? Why is it here? What can it do for business? And how can marketers best understand and utilise it?" Acxiom has over four decades of experience in answering big data challenges for some of the world’s largest companies.

Read how Acxiom makes sense of Big Data on the Big Data blog - Making Sense Of Big Data.

What is Big Data? Why is it here? What can it do for business? Acxiom, the original Big Data company goes back to basics to define and make sense of what can still, true to form, be an unstructured and obscure subject.

Read more »
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Technology and big data – reducing risks and increasing relevancy

Blog posts   •   Sep 12, 2013 11:04 BST

Technology and big data work side by side more than in any other sector. Without technology, big data wouldn’t exist or be manageable in the way it is, and without data, technology’s driven and continual (yet high risk) development (recent iPhone announcements are a prime example) could not happen.

If Big Data and technology are utilised strategically, insight can reduce tech industry risk levels, and simultaneously benefit businesses and consumers. Find out how by visiting the Big Data Blog.

Matt Hollingsworth, Managing Account Director at Acxiom's views on technology and big data.

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How Acxiom helped Virgin Media create a single customer view

News   •   Sep 11, 2013 12:32 BST

Following a series of mergers, Virgin Media inherited numerous disparate customer databases. To harvest in-depth customer insights, they needed to establish a single view of the customer across all business areas. Now, thanks to a centralised customer recognition platform provided by Acxiom, Virgin Media can connect with its customers with precision-targeted communications & relevant offers.

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About Acxiom

Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each week and are focused on innovating technologies that enable clients to extend this insight to their media investment and marketing partner ecosystem: advanced analytics, digital media platforms, and multichannel marketing integration.

Better Connections. Better Results.

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