Acxiom, the original Big Data company goes back to basics to define and make sense of what can still, true to form, be an unstructured and obscure subject.
Answering questions like "What is Big Data? Why is it here? What can it do for business? And how can marketers best understand and utilise it?" Acxiom has over four decades of experience in answering big data challenges for some of the world’s largest companies.
Read how Acxiom makes sense of Big Data on the Big Data blog - Making Sense Of Big Data.