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Adder Signs New APAC Partner as Market Expands

Press release   •   Jun 28, 2019 01:00 BST

Advanced Communication Equipment (International) Company Ltd (ACE) Customer Installation

Singapore (28 June 2019) – Adder Technology, a global specialist in connectivity and IP KVM, has today announced an exciting new partnership with the recognized and respected Chinese distributor Advanced Communication Equipment (International) Company Ltd (ACE). The agreement supports Adder’s continued growth in the Asian market.

Qi LiXin, general manager, Broadcasting business division of the ACE added, “Over the years, ACE has built a strong network of customers in China. However, as market demands become more complex and competitive, there is a need to evolve our line of products to offer a complete solution that meets customer requirements. The Chinese broadcast market is going through a transition from traditional to IP KVM set-ups and the new partnership with Adder will support this market demand. Adder’s range of products are renowned for reliability and output quality – both of which are expected in the broadcast industry.”

ACE will distribute Adder’s full range of innovative solutions including the multi award-winning ADDERLink™ INFINITY 4000 Series (ALIF4000), which has continued to exceed anticipated success since its launch earlier this year. As the world’s first, dual-head 4K IP KVM matrix over a single fiber, the ALIF4000 is proven to support broadcast professionals as they transition to 4K.

Speaking about the partnership, Loki Ong, VP APAC, Adder said, “China is a growth market for Adder and it is the ideal time to expand our presence in the region. By working with ACE, we can continue to meet demand for high-performance IP KVM solutions and increase productivity and performance for our customers.”

Since 1982, ACE has been providing system integration services and state-of-the-art products to the broadcast industry in China, Hong Kong and Macau. With a dedicated technical support team, service department and sales channel covering the whole Chinese market, ACE is ready to support its large customer network of TV stations, radio stations, film and television post-production, movie theaters, cinemas, sports venues, conference centers, cultural tourism, performing arts, education and other fields.

For more information about Adder’s product range or to find your local distributor, please visit

About Adder

A global market leader in connectivity solutions, Adder Technology enables the real-time control and management of distributed IT systems. With a presence in over 60 countries, Adder works with a network of distributors,  resellers and OEMs to connect millions of devices worldwide. Adder is a thought leader and continues to deliver excellence through innovation.