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‘Social Media through the Customer Journey’ Report Launched by NewsReach

Press Release   •   Aug 30, 2013 14:51 BST

Leading international content marketing agency NewsReach has released a new 
white paper which aims to highlight key ways in which businesses can maximise the 
effectiveness of social media.

The report, entitled  Social Media through the Customer Journey, is available as a 
free download on the NewsReach website and gives a thorough explanation of the 
importance of using social media within the framework of a business or its marketing 
activities, featuring practical tips on the best ways to deploy a successful social media 

With more than 62 million hours spent on social media platforms such as Twitter and 
Facebook each day, it has never been more important for businesses to engage with 
online communities. More than a third of social media users have posted about brands 
online, further emphasising the need for firms to build their online reputation through 
engaging content.

The report should be of particular note to the marketing community, with nearly three 
quarters of marketers (72%) crediting social media for helping them close sales.
With more firms than ever before providing content online, report author Karen Webber 
says it is becoming increasingly important for companies to differentiate their offering, 
stand out from the crowd and attract consumers.

She said: “People are talking about companies and their competitors on social media 
now, and it’s up to firms whether they want to be leading the conversation or not.
“We’ve created the report to help guide businesses, advising them on how to tailor their 
social media interaction through all five stages of their customer journey, close more 
sales and ultimately increase profitability.

“There’s no doubt that if businesses develop an intelligent social media strategy and 
tailor messages and content types to each stage of the journey they will see improved 
conversion and better returns, and through this report we hope to assist as many firms 
as possible to do so.”

To download the report click here and for more information visit

Axonn Media is the UK's leading specialist content marketing agency - home to NewsReach, ContentPlus and ReelContent.

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