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Best New Toys for 2017 Revealed at Toy Fair

Press Release   •   Jan 24, 2017 09:00 GMT

New S.T.E.M category added to reflect growing trend

Tuesday 24 January: Lego, SpinMaster and Playmobil were among the winners of Toy Fair’s Best New Toys announced this morning at London’s Olympia. Selected by an independent panel of retailers, these are the toys they believe will be the hottest products over the coming year.

Forty-one exhibiting companies, spread over 15 different categories, have been commended for their innovation and the list represents the diversity and continued success the UK toy market has enjoyed in recent times.

For 2017, the judging panel decided to re-order the categories and have add four brand new ones for this year. S.T.E.M (Science, Technology, Engineering & Mathematics) has been added to reflect what is set to be a trend for 2017, while a Collectables category has been added to recognise the importance of the sector to the UK toy industry. ‘Wooden Toys’ and ‘Wheeled’ have also been added as categories.

Natasha Crookes, British Toy and Hobby Association, added, “Each year it gives us great pleasure to announce Toy Fair’s Best New Toys, celebrating the success and creativity of the UK toy industry. From major brands to start-up companies, the list represents a cross section of success stories that have kept the UK toy industry growing over the last few years. As the market evolves, it is fantastic to see the judging panel introduce new categories such as the S.T.E.M category which recognises how important toys and the value of play are to a child’s development. Congratulations to all the winners.”

The Toy Fair Best New Toys Award winners can be found outside the Press Office at Toy Fair, which is the UK’s only trade event dedicated to toys, games and hobbies. Toy Fair takes place on 24-26 January at Olympia in West London. Please register at – the full list of Toy Fair Best New Toys 2017 is below.

Category Company Product Name RRP Stand Number
Action Toys Bladez Toyz Hot Wheels Bladez Quad Racerz £34.99 Gallery 123
Brainstorm Ltd StikBot Zanimation Studio Pets £21.99 E79
Construction & Building Sets K’NEX K’NEX Thrill Rides Web Weaver £69.99 Gallery 510
LEGO LEGO City Police - Mobile Command centre £39.99 Gallery 550
Magformers UK Limited Magformers Neon LED set £49.99 Gallery 540
Creative Clockwork Soldier Build a Terrible T-Rex Head £9.99 GH32
Fiesta Crafts Magnetic Activity Boxes £19.99 D2
John Adams Leisure Chocolate Sprinkle Stix £22.99 G100
Games Orchard Toys Cheeky Monkeys £9.50 B12
Re:creation Ltd Fox in a Fix £21.99 E125
TOMY Fizzy Dizzy Hippo £19.99 Gallery 520
Infant & Preschool Halilit Dr Pooch £30.00 E90
Infantino Bkids BV Sensory Discovery Robot £13.99 Gallery 310
Vtech Electronics Rock & Pop Turtle £34.99 Gallery 500
Mini Collectables Character Options Little Live Pets Surprise Chick £14.99 E119
Flair Glimmies Glimtern £14.99 E39
Vivid Genie Girls Charm Chest Playset £24.99 B70
Outdoor Funrise International Gazillion Giant Bubble Power Wand £12.99 G90
Wicked Vision Ltd Wicked Socker Bopper Body Bubble Ball £49.99 E100
Zimpli Kids Limited Slime Blaster £19.99 Gallery 144
Playsets Epoch-Making Toys Sylvanian Families Starry Point Lighthouse £59.99 B130
Playmobil PlaymobilPolice Headquarters with Prison £64.99 Gallery 210
Schleich UK Mobile Vet with Hanoverian Foal £29.99 B121
Pocket Money Esdevium Games Pokemon TCG: Sun & Moon expansion £3.99-£12.99 E109
H. Grossman Hatch It Grow Alien Egg £2.99 E49
Wind Designs Insta-Snow £3.99 H52
Preschool Characters Spin Master PAW Patrol- PAW Terrain Vehicle Rescue Set £44.99 E131
Flair PJ Masks Beanies £8.99 E39
Rainbow Designs Talking and Hopping Peter Rabbit and Lily Bobtail £29.99 each E120
Puzzles Coildspring Games Fantastic Beasts and Where to Find Them 2D Puzzle Poster £24.99 E35
Gibsons I Love Autumn (1000 piece jigsaw puzzle) £13.99 E40
Ravensburger Graffiti Sneaker 3D Puzzle £14.99 E140
Science & Technology (S.T.E.M) Great Gizmoz Eco-Engineering Maglev Train Model £20.95 G20
Galt Toys Science Lab from the Galt Explore and Discover range £12.99 E9
Learning Resources Playground Engineering & Design STEM Activity Set £22.00 D36
Tech Toys Kids Designs International LLC Descendants Selfie Star Video Recording Microphone £29.99 B150
Vtech Electronics Star Wars Stormtrooper Camera Watch £59.99 Gallery 500
Wheeled Micro Scooter Ltd Micro Chopper Balance Bike £99.95 B45
MV Sports Lightning McQueen 6v Battery Operated Ride-On £199.99 B30
Plum EVO 4 in 1 PLUS £84.99 C50
Wooden Toys Bigjigs Toys Ltd Medieval Train Set £42.99 H39
BRIO Rescue Firefighter Set £39.99 E140
Marbel Mighty Mountain Mine £169.99 B50

Notes to editors:

Press day: Toy Fair press day will take place on Tuesday 24 January 2017.

For more information:

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