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Birmingham Children’s Hospital fundraising campaign all wrapped up at city launch

Press release   •   May 22, 2013 14:12 BST

A young cancer patient, catwalk models and even a nine storey landmark hotel were all wrapped up in bandages today, to launch Birmingham Children’s Hospital’s summer fundraising campaign The BIG Bandage.

Brave eight year old Joshua Jackson from Tipton in Dudley, who is battling cancer, proudly helped launch The BIG Bandage campaign today at Hotel La Tour in Birmingham city centre.

Josh, who was diagnosed in 2007 with Acute Lymphoblastic Leukaemia, is now calling for people across the West Midlands and beyond to donate just £1 and wear a bandage for the day on Friday 12 July 2013. All money raised from the campaign will help improve the facilities and environment for the thousands of sick children who are treated at Birmingham Children’s Hospital every year.

Breakfast show presenter Katy Poulsom from Capital FM, the Big Bandage media partner, and BBC Radio WM’s Pete Morgan are also supporting the campaign and luxury designer store, Harvey Nichols, put on a fashion show with catwalk models showcasing replicas of designer dresses, made out of bandages. 

Josh, who despite battling cancer for the second time, still attends St Paul’s Church of England Primary School in Dudley. His mum 31 year old Louise Smith, who is a mum of three other children and works as shop assistant in Dudley, said:

“Supporting Birmingham Children’s Hospital is really important to us as a family. Everyone at the hospital has helped Joshua so much since his diagnosis in 2007 and we are really grateful for his care. We hope that everyone will support The BIG Bandage and have fun raising as much money as possible for the children at the hospital.”

Those who sign up to The BIG Bandage can wrap their bandage around themselves, their boss, or their teacher and all of the money raised will be used to help sick children at Birmingham Children’s Hospital.

Vikki Savery, Public Fundraising Manager for Birmingham Children’s Hospital, said:

“We’re really excited to be launching The BIG Bandage campaign this summer and we are delighted that Josh has been so passionate about being the face of our appeal, despite his own battle with cancer.

“There are lots of ways that people can support The BIG Bandage campaign. You can wear a bandage yourself and donate £1, wrap up your teacher or boss or even have a bandage themed fancy dress party! Register today for your fundraising pack and help to make a difference to the lives of our sick children.”

To get yourself, your school friends or your work colleagues registered to support The BIG Bandage, visit:

The Wesleyan Assurance Society is the proud sponsor of The BIG Bandage campaign.

Photo from right to left:

Birmingham Children's Hospital oncology patient Josh Jackson, his mother Louise Smith, his younger brother Thomas Jackson and Birmingham Children's Hospital fundraising team members Nancy Gray and Rhianna Cooper.


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