A brand that's very well connected

Blog post   •   May 02, 2012 11:00 BST

The Ampersand Hotel represents one of our more luxurious projects, having been appointed by an ambitious new owner to help re-brand and re-launch one of South Kensington’s most prominent buildings, and so establish it as one of the very best places to stay in London.

Having donned our smartest frocks and three piece suits, we’ve been working for some time behind closed doors on the new identity. With the launch of The Ampersand Hotel’s new website (built by John Fisher) we can now reveal a snapshot of what we’ve created, and the sort of experience that guests can expect when those doors finally open in July.

Our inspiration for the hotel’s name and identity came from the idea of connecting guests to the very best that South Kensington has to offer, with such a broad range of world famous institutions on its doorstep, from the Natural History Museum to the V&A. This connections concept also follows through to the brand experience, positioning The Ampersand as a hotel that is always incomplete without a guest, and that creates environments where they feel instantly at home.

More will be revealed come launch date, when we’ll go into much more detail about our work on the project, but for now you can visit to find out about the best place to stay in one of London’s most culturally rich districts.