Creating a good website alone is not enough to increase the traffic to your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. A good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices.
Besides getting help from the digital media agency you should also use these tips to reach your target audience and to increase traffic. Here are some ideas that can help you in achieving your aim:
1. Create a blog
Creating or starting up a blog helps you to connect with your readers and to increase the visibility of your site. Post unique, fresh and quality content on to your blog, connect your blog with social networking sites and see the increase in traffic to your site.
2. Content is king
According to Google, content is king, so ensure that you provide concise, unique and quality contentthroughout your website. Create your content in such a way that it is easily understandable and also eliminate spelling and grammatical errors, as this just looks unprofessional.
Giving freebies is an excellent idea to grab the attention of your visitors. Start giving away something for your visitors and you will notice the difference. It can be anything – wall papers, icons, demos, games, software, entertainment, etc.
Implement the best SEO practices when building your site to attract visitors. Even if you have already optimised your site, you need to review it from time to time as many changes have been implemented to the search engines’ ranking systems recently.
5. Exchange links carefully
Exchange your links with the most popular sites in your industry. This will increase the traffic to your site and also increase the search engine rankings of your site. All you need to do is to identify the high (PR) page ranking sites that are related to what you offer and exchange links with these sites. There is a chance of your site being penalised if your site links to sites that have bad reputations.
Guest Post: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, who provides free advice and updates through a five step inbound marketing methodology. You can read more of Sookie's content on inbound marketing by subscribing to the Zoober Inbound Marketing blog. You can also find her on Google+ and Twitter.