Date: 31st July 2012 (Tuesday)
Time: 9:30am - 10:00am
Where: On your PC!
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers... marketing return on investment (ROI).
However many business owners and marketing professionals are still struggling to make sense of the topic, integrate the methodology into their current marketing and align sales and marketing in any meaningful way.
Our partner Zoober Digital Training, together with the the Learning and Skills Improvement Service (LSIS), is leading a free 25 minute content marketing webinar for marketing professionals and business owners.
This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing.
You will learn:
- How to drive relevant traffic to a website or blog
- The importance of content and its role in lead generation
- The most common reasons online marketers fail and how to avoid them
- How content can drive sales through your website
- Case study – lead generation in a B2B software company
If you are responsible for generating results from your online marketing then this seminar is for you.
Guest Post: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, who provides free advice and updates through a five step inbound marketing methodology. You can read more of Sookie's content on inbound marketing by subscribing to the Zoober Inbound Marketing blog. You can also find her on Google+ and Twitter.