Heuristics of Design – John Sjölund’s talk at the IDF Congress in Dubai

Blog post   •  Jan 29, 2012 12:24 GMT

The CEO of Timesulin, John Sjölund, was invited to deliver a presentation on the heuristics of design at the IDF’s World Diabetes Congress in December 2011. His talk focused on patient-led design and how these principles were engaged to create Timesulin – a simple product that addresses a global daily need, but which requires no change in the users’ habits, doesn’t need to be programmed and is affordable.

Watch the full presentation here:

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