When you own a business the main output is the profit and total sales. Profit varies based on seasonal changes, market and different strategies. In hospitality, service apartments always receive the highest sales and there are bookings throughout the year. Operating a service apartment is very challenging in todays’ world. Working staffs and management play a very important role as they have to manage and work on daily operations. The main aim is to increase the sales with minimum investment and achieve good name in the industry. The main target of service apartments are business travelers, solo travelers and group travelers that can increase the revenue and bookings tremendously.
How to lure travelers to service apartments?
Travelers always need a places to stay Harrogate when they are out for a business or leisure travel. It is very important to attract them towards your service apartments by offering various packages, discounts and proper customer service. Today there are several service apartments Harrogate, so there is a high competition. It is very important to study about the market value, amenities and deals offered by other apartments such that apartment can be popularized and its demand in the market can be increased. Following factors can really contribute to increase in popularity;
Study your local area
Study how many service apartments are there in your locality, check what facilities and offers they provide their guests, know at what price they sell their apartments. Compare them with your apartment pricing structure. Review when your prices must be high and when they should be low to create more demand. When there is low occupancy for your Harrogate boutique apartments prepare various plan to attract guests and try to collaborate with other local organizations.
Create various packages and deals
People always look for comfort and best facilities at lower price. During off-season create various marketing strategies to attract guests by introducing packages, deals and special offers. For example, ask your guests to book for one week and offer two days free stay or complimentary dinner or lunch. This encourages guests to choose your apartments over other.
Your front desk staffs must be trained for up selling
Encourage your guests to book for a higher apartment price if they have chosen a basic package. Train your staff well so that they can speak and showcase your property better to encourage guests. Your staffs must always respond graciously when guests reject the proposed offer.
Go with the technology trend
Stick on with the new trends of marketing. Switch to digital marketing as its one of the best ways to increase guest count and sales. Encourage guests to check-in on social media and ask them to give a review about your property. If guests are comfortable ask them to click a photo and post them on your business page.
Design an elegant website with a genuine booking engine
Website is very important for every business. Let your website be elegant, showcase all facilities and a section for gallery. Link your website with a genuine booking engine so that you need not pay more commission to third party OTA's. This way end profit against the property can be increased and you can earn higher revenue unlike before.