A few weeks ago was the Rally Maroc Classic; a prestigious car rally that takes place once a year around Morocco. Imagine a whole school of beautiful classic cars racing through breath-taking mountains and endless desert – it’s like a scene from Wacky Races with a Goodwood twist!
Expanding on this scene in our heads, we came up with a satirical ad for our client Kaiser Partner, the proud sponsors of the event. Our goal was to produce something that stood out, so we steered away from images of the cars that you might expect to see and instead focused on another aspect of the event – the rocky terrain and local wildlife, warning of ‘humps ahead’. After all it’s what Kaiser Partner does – always preparing you for the road in front of you.